By Todd Herrold Published May 31, 2011
Google Commerce Search is the most compelling replacement to other enterprise and site search systems. Here's why.
By Sean X Cummings Published April 13, 2011
A company doesn't have to be evil to be worthy of hatred. Let's examine traits and practices that give marketers cause for concern over the path that our once-beloved Google has followed.
By Sean X Cummings Published April 11, 2011
At some point, Google started to believe its own hype; in that moment, it became lost. Consider this evidence that the search giant has officially crossed the line between confidence and arrogance.
By Anthony Bruemmer Published December 10, 2010
Though seemingly simple, Google's most recent search innovation creates some surprising complications for SEM and SEO. Here's how you can adjust your strategies accordingly.
By Paul Elliott Published November 23, 2010
Google Instant has made online reputation management a lot more difficult. Use these five techniques to protect yourself.
By Mike Bloxham Published September 23, 2010
While humans are hard-wired to seek out information that meets their needs, the search industry will soon need to find creative ways to move beyond basic utility. Take a look at some keen insight that can get you started.
By Michael Kriz Published June 08, 2010
Marketers work hard to speak the language of their customers in their home market. See why it's time to do the same for expanded markets.
By Rob Pierre Published March 24, 2010
Microsoft and Yahoo joined forces to take on the search giant, but their long-term success comes down to how easy it will be to buy ads. Here's what you need to know.
By Brandt Dainow Published October 07, 2009
Will Bing bring advertisers more users and revenue? Take a look at what makes Microsoft's strategy the best potential Google killer yet.
By Claudia Bruemmer Published August 27, 2009
Real-time search offers an immediacy that regular search engines just can't match. Here's a primer on this burgeoning technology and why this new field of search is so important.
By Kevin Ryan Published July 30, 2009
The Microsoft-Yahoo agreement is a positive development for the search world, but how will it impact digital advertisers as they attempt to reach searchers? Have a look at the possibilities.
By Steve Baldwin Published June 29, 2009
Microsoft's new "decision engine" reportedly has the search giant sweating. See how Google can adapt to maintain the upper hand in search, advertising, and market share.
By Jim Meskauskas Published February 20, 2009
Now that Google is bowing out of the print and radio marketplace, is it possible the search giant can't do everything after all? Here's why Google should stick to analytics, not correlation.
By Rich Cherecwich Published November 19, 2008
Yahoo's cofounder is stepping down as CEO of the struggling web portal, leaving the company in a state of uncertainty. iMedia polled the interactive marketing industry's thoughts on potential successors.
By Blaise Nutter Published October 20, 2008
Let's face it: No one is going to kill Google. But these three players promise to make their own marks on the search world, and savvy marketers need to take note.
By Michael Estrin Published September 12, 2008
While search got a knock on the door from the feds, Facebook made its facelift permanent and digital got a shot in the arm from leading CMOs.
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1 A social media planner's guide to pleasing the boss
2 9 shocking ads and how they fared
3 7 bad habits that are ruining your career
4 10 companies driving the SoLoMo revolution
5 5 brands that embarrassed themselves on social
