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Search Marketing has become an integral element of the marketing mix. This dynamic category continues to evolve at a rapid pace and delivers more value and opportunities for advertisers. The iMedia Search Tour is designed to deliver essential information, case studies and success strategies to advertisers and their agencies. It’s a chance to learn what works and why and to pick up valuable pointers from marketers who know how to make search work.
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- How much of your budget should search marketing be, and should you regard
it as a cost center or a profit generator?
- What’s the best way to manage your campaign?
- What the single biggest advantage of adding contextual advertising to
your search marketing mix?
- What are successful marketers in your industry doing right?
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| You’ll hear these and other questions answered by professionals who have been there, done that – and who know what they are talking about. |
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| It’s complimentary to advertisers and agencies – that means FREE! But space is limited, so request your invitation now. |
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Registration and Welcome Reception – 1:30p.m.
Presentation - 2:15p.m. – 5:00p.m.
Cocktail Reception – 5:00p.m. – 6:00p.m.
Dates and Locations
Los Angeles: March 23
San Francisco: March 25
Boston: March 31
New York: April 1
Dallas: April 20
Atlanta: April 22
Chicago: May 4
Toronto: May 13 |
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| Attendees will receive a complimentary license (retail value $295) to complete the iMediaLearning Search Marketing course. This online course allows each student to go deeper into the development of Search, why it is important to marketers, what essential best practices and experiences they can learn and leading edge strategies. |
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| The presentation is produced by iMediaLearning, Inc. (www.imedialearning.com). Faculty members, including; Ron Belanger, Derek Hewitt and other search marketing experts will present informative content and field attendee questions. |
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 Ron Belanger, Vice President, Search Engine Marketing, Carat Interactive
Ron is responsible for guiding the strategic vision of Carat Interactive's search engine marketing practice. Ron has over three years of search engine marketing experience coupled with nearly ten years of technology consulting and account management. Ron has crafted successful search strategies for leading companies such as Best Buy, Sun Microsystems and General Electric. |
 Derek Hewitt, President, iMediaLearning, Inc.
Derek Hewitt is a veteran Interactive Marketing Executive with extensive experience in all aspects of online advertising and marketing. Prior to launching iMediaLearning, Derek was the Global Vice President/Interactive Marketing for Philips Electronics, the $34 billion electronics giant, where he helped transform the marketing model to include the Internet. Derek spent over 15 years on Madison Avenue, getting his start at Wells Rich Greene and then at Ammirati & Puris before becoming CEO of Integrated Marketing Communications, a publicly traded company.
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 Chris Henger, Senior Vice President, Marketing and Product Development
Chris Henger heads all Marketing and Product Development functions at Performics. Chris brings extensive knowledge of the interactive marketplace and experience managing early stage companies. Prior to joining Performics, Mr. Henger was Senior Vice President/General Manager at publicly held Emusic.com, Inc. He was responsible for all aspects of RollingStone.com including managing sales, technology, marketing and operations for the standalone division. In addition, Mr. Henger served in an operations and business development role for Tunes.com, an Internet startup that was successfully sold to Emusic.com, Inc. |
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Space is limited and will fill up well in advance. Pre-registration is required.
Click here to request your invitation today |
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For more information call Chelsea Walker
949-240-5100 – chelsea@imediaconnection.com |
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