CREATIVE SHOWCASE
Published: March 20, 2009
The soft drink launches a new flavor with a loyalty program that targets users in their digital comfort zone -- Facebook, blogs, and online games. But will design flaws short circuit the whole campaign?
Published: March 20, 2009
The soft drink launches a new flavor with a loyalty program that targets users in their digital comfort zone -- Facebook, blogs, and online games. But will design flaws short circuit the whole campaign?
Published: February 13, 2009
From tracking down burger "virgins," to asking people to sacrifice Facebook friends, Burger King publicized its product -- but also polarized the press.
Published: November 26, 2008
Photographer Nick Turpin documents his travels with a Pixon camera phone, letting consumers click to decide where he'll end up next.
Published: October 31, 2008
Dove spreads its positive body image message with an interactive comedy film that lets users choose their own adventures -- and the best Go Fresh product to go with them.
Published: September 30, 2008
Find out how this campaign for USA Network's popular spy show and Saab's new convertible garnered impressive results, along with our panelists' reviews.
Published: August 29, 2008
Today's Creative Showcase is brought to you by the letter "A" for "awesome." Find out why parents and kids alike find this popular show's new site hard to resist.
Published: July 31, 2008
The site invigorates a popular yearly event by immersing fans in games, stories and virtual explorations of what they love -- and fear -- most about sharks.
Published: June 30, 2008
The candy maker lets players lay one on their opponents in the online kissing battle of the century.
Published: May 28, 2008
Find out how the clothing company drew nearly 3.5 million views with its recent viral video campaign.
Published: April 30, 2008
The studio's latest film site offers fan art, downloads, widgets, branded partnerships and more.
Published: March 31, 2008
This integrated campaign sheds a humorous light on a common fashion flaw for the ladies while allowing consumers to share their own wedgie woes.
Published: February 29, 2008
Our panelists review the latest banner from Diet Dr Pepper to find out just how sweet it really is.
Published: January 31, 2008
Find out what our panelists have to say about this innovative campaign that allows users to buy tickets directly in the ad unit.
Published: December 20, 2007
This online campaign puts an actor from "The Office" in a series of specially produced webisodes to get audiences to talk about the Volvo C30.
Published: November 28, 2007
Electronic Arts developed a vibrant website to promote the new SimCity for Nintendo DS, featuring a mini-game, history and other game insights to pull in gamers.
Published: October 04, 2007
Aardman Animations Ltd. refreshes its brand and gives "Wallace & Gromit" fans a place to gather, create, learn and play with classic characters.
Published: September 11, 2007
To promote the season premiere of "It's Always Sunny in Philadelphia," FX Networks brings the show's gallows humor to the fans with exclusive video, parody spots and an RV tour.
Published: September 04, 2007
The fictional paper company's new website and e-newsletter extends the viewing pleasure of NBC's hit show, "The Office," by bringing its characters' signature humor to additional media platforms.
Published: September 04, 2007
Glaceau created an interactive site featuring funny videos, tons of celebrity consumer profiles and just the right mix of fun to represent its eclectic brand.
Published: August 28, 2007
At Animal Planet's virtual burrow, "Meerkat Manor" fans can view episodes from the latest season, play games and learn more about the critters, as well as catch up with some of the furry family's gossip.
Published: October 02, 2007
OXY's newest site appeals to young acne-prone hipsters while making mothers happy too.
Published: August 28, 2007
DraftFCB and Taco Bell try to inspire late-night munchers to stop by for some interactive fun.
Published: August 21, 2007
BIG Interactive drives awareness and tune-in for FX Network's legal shark drama, "Damages." See how the site campaign meshes fact and fiction to create a plausible web companion to the show.
Published: September 25, 2007
Kokokaka and Nudie jeans partner to create a video game-inspired site with an easy-to-use interface to sell jeans.
Published: August 21, 2007
Fruit of the Loom created a branded minisite to reintroduce its Fruit Guys with music videos and downloadable MP3s that are sure to turn fruit fans into fruit fanatics.
Published: September 18, 2007
Molecular and Carat Fusion helped Reebok make an online community for the everyday runner, with running trails and downloadable workout playlists.
Published: August 14, 2007
Jetset Studios takes on the latest Judd Apatow film with a retro-cool site packed with teensploitation treasures, green-screen goodies and adult-themed video extras.
Published: September 11, 2007
The National Youth Anti-Drug Media Campaign and Above the Influence expose stoners in their natural habitat to promote drug awareness.
Published: August 14, 2007
IKEA has viral videos, music downloads and product specs galore to get those summer-burnt brain cells ready to return to school.
Published: August 13, 2007
The MyCadillacStory website provides car buffs and brand enthusiasts with a forum to share their personal stories and show why Cadillac is a brand for all ages.
Published: August 07, 2007
Deep Focus makes a Life-inspired game out of the polygamist lifestyle portrayed in HBO's "Big Love." See why fans are spending quality time with this show's bizarrely functional family.
Published: August 07, 2007
Give him orders, chat with him or watch his videos. BBH has created a whole new way to use social media.
Published: July 30, 2007
For the ADD-addled Millennial market, boredom is a dangerous diagnosis. So, Ford created a new microsite that offers a cure: the 2008 Escape.
Published: July 31, 2007
FX Networks teams with the newly re-named Crackle video site to share real firefighters' stories with fans of Denis Leary's "Rescue Me."
Published: July 31, 2007
Diesel and Wysiwyg employ Web 2.0 tactics in creating "Denim Dating," using video and authentic personal ads to promote Diesel jeans.
Published: July 24, 2007
Royal Caribbean, Big Spaceship and Arnold Worldwide introduce the "Hungry Suitcase," an award-winning microsite that could charm anyone onto a cruise.
Published: July 24, 2007
Fox's multi-platform campaign for "The Simpsons Movie" brings the world of Springfield to life and builds nationwide buzz for the long-anticipated motion picture.
Published: July 17, 2007
Ziddio and IFC's "The Henry Rollins Show" teamed up for "My Rollins Rant," a contest where the opinionated punk rocker supplies the topics, and users supply the attitude.
Published: July 17, 2007
Men and women alike can draw and shape custom moustaches and send singing telegrams to friends in this Burger King campaign.
Published: July 16, 2007
Attik's site lets users engage in a goo-laden zombie war against the "Sheeple" to demonstrate the unconventional look and feel of the Scion xD.