SOCIAL MEDIA
Published: July 01, 2009
A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.
Published: July 01, 2009
A good corporate blog is one that helps to achieve the broader goals of the organization. Here are examples of companies that found success with their strategies.
Published: June 30, 2009
Is your team missing valuable opportunities to share industry knowledge with each other? Communicating more efficiently is easier than you might expect with these tools.
Published: June 24, 2009
Buzz is rarely an undesirable commodity, but given the increasing need to target marketing activity where it will be most effective, can embracing any new social media trend guarantee a successful campaign?
Published: June 17, 2009
B2B companies need to be personable, responsible, and communicative. Here's why they can't afford to neglect blogs, LinkedIn, Twitter, and other social channels.
Published: June 17, 2009
Are you missing out on an opportunity to engage your target consumers? Illustrating findings from a recent industry study, JCPenney and adidas show you how it's done.
Published: June 16, 2009
Good marketing relies on consistent brand messaging, but social media requires you to place your message in a consumer's hands. Find out how to strike the right balance.
Published: June 15, 2009
No matter what you've heard, Twitter is not the final answer to social media marketing. Here's why marketers who are investing heavily in this microblogging platform need to find wiser ways to spend their time and money.
Published: June 12, 2009
You may be tweeting, blogging, and friending consumers like crazy, but are you enabling your targets to find and follow you everywhere? Find out how to advertise and cross-pollinate your social media outreach.
Published: June 11, 2009
Microblogging doesn't leave much room for your domain name in links, but the payoff of using a URL shortener is worth the sacrifice. Find out more about the marketing opportunities a smaller link provides.
Published: June 09, 2009
Does your campaign stem from the user? Are you focused on the right metrics from the start? Find out how to get the most from your program with these tips.
Published: June 04, 2009
Twitter is a great place to connect with your customers, as well as an effective channel for responding to a marketing crisis. Here's how some brands handled a few sticky situations -- in 140 characters or less.
Published: June 02, 2009
Bloggers and the brands they sometimes represent have been caught in the FTC's crosshairs. Here are a few examples that highlight just how convoluted this battle might become.
Published: June 01, 2009
Check out these sets of competitors and see which are leveraging the microblogging platform to its utmost potential.
Published: May 27, 2009
Social media provides an instant platform for anyone -- including opponents of your brand. Learn how to handle them -- and hopefully win them over -- by following sound advice from our experts.
Published: May 26, 2009
In the online world, all media is quickly becoming social. But which part of your team should be responsible for handling it? Six industry leaders share their opinions.
Published: May 21, 2009
There is a new obligation now that social media has transferred ownership of brands to consumers: If we like something, we need to speak up.
Published: May 20, 2009
Whether it's a tax return giant or a gourmet taco truck, companies are finding ways to leverage the popular microblogging tool with these innovative business approaches.
Published: May 15, 2009
The endorsements social network marketing provides are more powerful than plain impressions, but you can damage your brand with too much of a good thing. Learn how to strike the right balance.
Published: May 15, 2009
Over the past two years, brands have launched countless Facebook applications, with varying degrees of success. If you're still testing the waters, here are the tips you need to keep in mind.
Published: May 14, 2009
Well-targeted messaging and content can move consumers from superficial contact with brands to deeper engagement. See why traditional and digital are irrevocably tied when trying to reach this goal.