Drew Hubbard

7 deadly sins of Instagram marketing

Whether you're just starting out on the photo-sharing platform or you've had an account for some time, your social strategy may need some work. Be sure you aren't breaking any of the cardinal rules of marketing on Instagram.

Joe Matthews

3 tips for outsmarting Facebook algorithm changes

The popular social network now favors user-generated content over that of brands, causing widespread panic amongst marketers. Stand out on users' news feeds by employing these helpful hints.

Tom Edwards

How to launch a winning Instagram strategy

When it comes to social media, every platform requires its own strategy. Here are three ways marketers should be leveraging Instagram.

Lauren Friedman

The best social media campaigns of 2015 (so far)

Brands are not only understanding the power of social media, but they're also leveraging market trends for great success. Check out these inspirational campaigns.

Kent Lewis

9 social media marketing rules you should break

The old rules of social media marketing no longer apply. Here's how to ensure your brand's social strategy is up to date.

Polly MacIsaac

4 things brands need to understand about moms

Mothers are a powerful group of consumers, and brands need to know how to reach them effectively. Take a look at these tips for succeeding with this audience.

Michael Estrin

6 brands that are doing #TBT right

Any brand can take advantage of Throwback Thursday. Despite the trend's universal appeal, though, surprisingly few brands make the most of it. Thankfully, each week presents an opportunity to remedy that.

Beth Trejo

What being moms has taught us about dealing with online comments

There are plenty of learning lessons from parenthood that can be applied to responding to unhappy customers. Check out these seven tips for maintaining your online composure. 

John Boitnott

5 new social startups you should start using now

In the social world, early adopters have all the advantage. Check out these newcomers that you should know.

Jordan Slabaugh

3 methods for meaningful WOM marketing

It's time to stop chasing the ever-elusive viral campaign. Discover how you can leverage word-of-mouth marketing to create content that speaks to your audience.

Phil Gerbyshak

3 tips to make social media more useful

There's more to social media than just sharing what you had for breakfast. See how you can get more out of it for you and your customers.

John Strabley

Why publishing directly on Facebook is a bad idea

Big publishers are buzzing about posting articles directly on the social media giant, but the end goal seems fuzzy. Let's take a look at a few reasons why you should carefully decide before following suit.

Brian Selander

3 questions brands need to ask before using Meerkat or Periscope

The live-streaming video revolution is here, and it can be tempting to jump onboard each new train leaving the station. Before you try out these video platforms, be sure to consider the following points.

Reid Carr

11 ways to beef up your LinkedIn profile

Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.

Neil Perry

5 tips for selling on LinkedIn

As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.

Brad Brief

The 5 core pillars of social marketing success

Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement.