Eric Roach

How to use gamification for increased social engagement

While gamification can be immensely helpful, it can also create problems. Here's how to incorporate a strategy that works for your company.

Lux Narayan

The latest shift in social media

Money alone can't help a brand plan, create, and leverage better content or translate social insights into actionable business decisions. Here's what you need to know.

Jamie Riddell

5 tips to increase organic reach on Facebook

Are you posting the right content to the right people at the right time? If you're not sure, here is a handful of tips that could improve your page engagement.

Lisa Tristano Martin

How to choose social tools to fit your business

Selecting the right social media management provider is essential to delivering measurable ROI. Here's what you should know before deciding.

Jim Anderson

Why LinkedIn deserves more marketing attention

Within the sea of social networks, LinkedIn is often overlooked by marketers. Here's why you should give it more consideration.

Jordan Kretchmer

Why you should re-evaluate your Facebook strategy

Within a dynamic social media landscape, a brand has to alter its approach often. Here's how to make Facebook's changes work for you.

Drew Hubbard

The state of brands on Instagram

It's unwise to ignore any platform with 200 million monthly active users. Let's take a look at the latest stats on Instagram, as well as the approaches of the top brands on the growing platform.

Jack Holt

3 ways to uncover Twitter's media placement opportunities

You probably use this platform as a vehicle for brand messages. But do you know how to tap into its research potential to better target your audience? Here's how to sort through the data.

Lauren Friedman

The best social media campaigns of 2014 (so far)

There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.

Eric Roach

How to genuinely boost your company's social media

In order for a company to achieve social media success, employees must take part in sharing. Here's how to ensure marketing content is embraced by followers and personnel alike.

Kyle Montero

Destructive marketing habits of major brands

The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.

Brad Brief

The 8 best brands on Tumblr

Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.

Kelly Cooper

New Facebook and Twitter tools for direct response

U.S. advertisers will spend nearly $30 billion on direct response initiatives in 2014. Here's what Facebook and Twitter are doing to capture this budget.

Rebecca Watson

7 things to look for in a sharing tool

Choosing the best way to share your content can make a huge difference for your business. Here are the features you should now expect from advanced tools.

Bart Burggraaf

Why social media is not the most effective channel for new business

When it comes to making acquisitions, social media (paid or unpaid) captures consumers in the wrong frame of mind. Here's why it should be an additional channel -- not the main focus of your marketing strategy.

Drew Hubbard

10 social media facts that will keep you up at night

Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.