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Why Google+ Hangouts are a big win for digital

By Wikus Engelbrecht Published May 25, 2012

Google recently began letting worldwide members of its social network broadcast live "hangouts" sessions for anyone to watch. Read about what this means for our industry.

Sure-fire ways to improve your brand's social presence

By Stephanie Sholnik Published May 24, 2012

People are not following you on social media -- therefore no one is engaging with you. Here's how to ensure that your efforts are benefiting your business.

How to put agile marketing into practice

By Simon Ward Published May 23, 2012

Agile marketing gives advertisers the ability to act, experiment, adapt, and learn through doing -- all valuable given today's real-time demands. Here are five ways to put this into practice through social and content marketing.

7 things GM doesn't understand about Facebook advertising

By Rebecca Lieb Published May 22, 2012

Three days before the biggest IPO in U.S. history, one company decided to get noticed. Here's why you should take GM's very public proclamation against Facebook advertising with a grain of salt.

How 5 brands are scoring big on BuzzFeed

By Michael Estrin Published May 21, 2012

BuzzFeed is quickly becoming a launching pad for brands that are serious about publishing their own content. Find out which brands are buzzing on BuzzFeed and scoring some serious earned media.

5 brands that embarrassed themselves on social

By Lauren Friedman Published May 15, 2012

Be glad you weren't the one responsible for these disastrous social media campaigns. Read on for mortifying social flops from some brands you might not expect.

6 cheap tricks for better social media marketing

By David Rollo Published May 14, 2012

As social matures as an advertising medium, the prices for ads are going up. Here's how marketers can drive their brand messages without significant financial investment.

Is gamification a solution for social businesses?

By Kris Duggan Published May 11, 2012

Over the last year, gamification has gone from an unknown term to one of the top tech trends. Here are five reasons why your business should consider incorporating it into your strategy today.

5 blunders your brand is making on Facebook Timeline

By Katrina Wong Published May 09, 2012

Facebook Timeline provides exceptional opportunities for social engagement, but many brands are still missing out. Is yours?

The dirty truth about Facebook commerce

By Charles Nicholls Published May 03, 2012

The Wild West nature of social commerce has resulted in some disastrous brand experimentation. Here are five facts about this new frontier that every marketer should know.

8 social curation tricks for Pinterest and beyond

By Melonie Gallegos Published May 02, 2012

With the rise of Pinterest and similar services, anybody can be a content curator. See how your brand can capitalize on the latest social craze.

5 simple social habits for busy marketers

By Samantha Stone Published May 02, 2012

How does an overworked marketing professional make time for social media in a meaningful way? This article outlines a few habits that all marketers can find the time to adopt.

7 ways to win awards for your social campaigns

By Vanessa Naylon Published April 30, 2012

This year, there will be more opportunities than ever to get your social media work recognized. But what does it take to create an award-worthy campaign? Read on.

3 ways brands are still failing at social media

By Adam Broitman Published April 27, 2012

Many brands are still missing the mark on Pinterest, Twitter, and other social networks. Here are three misguided approaches to social brand design -- all of which boil down to lack of integration.

The Facebook metrics you should be tracking

By Rich Fleck Published April 27, 2012

Now that you have amassed a mountain of Facebook fans, it's time to keep them engaged with relevant content. Here's what you need to track in order to continually refine your Facebook strategy.

9 brands taking Pinterest by storm

By Jim Nichols Published April 23, 2012

Pinterest has captivated millions of people since it exploded on the scene. Here are several examples of how brands are successfully using the platform.