Lauren Friedman

The best social media campaigns of 2014 (so far)

There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.

Eric Roach

How to genuinely boost your company's social media

In order for a company to achieve social media success, employees must take part in sharing. Here's how to ensure marketing content is embraced by followers and personnel alike.

Kyle Montero

Destructive marketing habits of major brands

The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.

Brad Brief

The 8 best brands on Tumblr

Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.

Kelly Cooper

New Facebook and Twitter tools for direct response

U.S. advertisers will spend nearly $30 billion on direct response initiatives in 2014. Here's what Facebook and Twitter are doing to capture this budget.

Rebecca Watson

7 things to look for in a sharing tool

Choosing the best way to share your content can make a huge difference for your business. Here are the features you should now expect from advanced tools.

Drew Hubbard

10 social media facts that will keep you up at night

Social media marketing is now enjoying its transition into the realm of standard practice. But that doesn't mean it's without challenges. Consider these dismaying facts.

Bart Burggraaf

Why social media is not the most effective channel for new business

When it comes to making acquisitions, social media (paid or unpaid) captures consumers in the wrong frame of mind. Here's why it should be an additional channel -- not the main focus of your marketing strategy.

Rebecca Lieb

Why it's not the end of social media marketing

Recent headlines point to a study claiming that advertising via social channels does not impact purchase decisions. Here's the problem with Gallup's report.

Eric Roach

How to avoid hazardous social postings by employees

Instead of fearing what employees might post on social media, you can tap these individuals as a valuable resource. Here are nine factors to consider when empowering advocates for your brand.

Tom Goodwin

How Facebook is vying for TV ad money

The social platform's latest feature might seem like a nice add-on, but really it's a declaration of war on TV ads. Here's what marketers need to know.

Stephen Bradley

A simple answer to licensing social content

When leveraging user-generated content, brands need to seriously consider licensing, but the process is still uncertain. Here's one idea for a solution.

Rebecca Sleeman

The best brands on Snapchat

Snapchat's heavy teen user base offers a number of fresh opportunities for brands. Here's how top companies are taking advantage of this exciting app.

Chris Marentis

5 predictions for the future of social media

Based on current industry trends, here's how social media will fit into your marketing efforts in years to come.

Michael Estrin

10 huge marketing wins on Instagram

After some initial resistance from users, Instagram has become a powerful platform for brands. Check out the early winners and how to get in the game.

Drew Hubbard

The best crowdsourced social media campaigns

At its best, social media is a true collaboration. Here are the brands that obviously get it.