Stephen Anderson

8 tips for launching an effective paid Facebook campaign

By Stephen Anderson Published February 10, 2012

What is a media planner to do when trying to craft a successful Facebook campaign? Read on as a search engine marketing guru reveals the answer with these unique tips.

Will Akerlof

4 lessons from video game marketing

By Will Akerlof Published February 09, 2012

Some of today's most advanced digital marketing strategies are being applied in the video game industry. Here are some important takeaways from this innovative world.

Gurbaksh Chahal

Tactics for using social sharing data

By Gurbaksh Chahal Published February 07, 2012

In order to capitalize on the meteoric rise of social sharing, advertisers must understand the implicit social graph -- the friends and family connections of your customers. Read about how to use this data to your advantage.

Ken Burbary

How social data mismanagement can doom your campaign

By Ken Burbary Published February 07, 2012

Using the right data to inform your marketing strategy is critical to the success of your social media campaign. Here's where you can find the information that really matters.

Sarah Hofstetter

6 ways the social web is revolutionizing market research

By Sarah Hofstetter Published February 02, 2012

The democratization of media makes it ever-important for brands to understand what people are saying, who is doing the talking, and how and where the conversations are taking place. Here's an exciting new method that taps into this data stream.

Scott Oppliger

How to guarantee your social media is regulation compliant

By Scott Oppliger Published February 01, 2012

Despite the promise of genuine, real-time communications with customers, social media can present quite the challenge when it comes to regulatory compliance. Make your life easier with this article.

Jim Nichols

2011 Super Bowl wins and fails

By Jim Nichols Published February 01, 2012

From tawdry tactics to comedic storytelling, competing brands will use just about any trick to try and dominate the Super Bowl ad space. Here's a look at the winners and losers of last year's epic ad-off.

Heather Sundell

What you need to know about social's future

By Heather Sundell Published January 31, 2012

Social media will continue to grow, but what does this progression mean for marketers? Consider these five social media predictions to steady your balance on social's future wave.

Jay Baer

9 social media hacks you need to embrace now

By Jay Baer Published January 31, 2012

Social media is too complicated for you to be spinning your wheels on activities and behaviors that won't make much difference. These solutions will save you time and propel you forward.

Dan Greenberg

Why the days of interruptive advertising are over

By Dan Greenberg Published January 30, 2012

Every day, millions of people watch and share good video content online -- forcing brands to create Super Bowl-worthy ads all year long. Here's why mundane ads that rely on interruptive tactics no longer work on today's high-demand audience.

David Clarke

3 brands that failed on Facebook

By David Clarke Published January 30, 2012

There's no denying the power that Facebook has on businesses. But for every social media success story, there comes a fable of failure. From missed opportunities to communication breakdowns, learn what not to do on Facebook from these three prominent brands.

Rebecca Denison

How to optimize with social media

By Rebecca Denison Published January 26, 2012

As social media continues to grow, media optimizers must turn their attention toward understanding how advertisements fit into the new digital ecosystem. Here are four ways to make sure your ads gel.

Lauren Friedman

3 reasons Google+ is not a social network

By Lauren Friedman Published January 23, 2012

While Google+ brand pages were thought to put Facebook at risk, the feature-sets and overall functionality are just not going to cut it. Here are three reasons why it's not a social network -- and why brands should still participate.

Josh Dreller

New technologies to manage social

By Josh Dreller Published January 12, 2012

The social media boom has led to a vast proliferation of platforms, apps, and sites dedicated to the medium. Here are (almost) 200 of the hottest social media tools that you should be aware of.

Dilip Venkatachari

3 social media segments you can't ignore

By Dilip Venkatachari Published January 12, 2012

Brands are finding that customer segmentation on social networks is a daunting but fundamental marketing concept. Here are three segments that marketers should keep an eye on.

Daniel Flamberg

Why brands will lose if they ignore Google+

By Daniel Flamberg Published January 11, 2012

Google+ grew its follower base from zero to 40 million in roughly 90 days, proving -- despite its initial lackluster functionality -- that it's not a platform to be ignored. Here are five essential ways brands and marketers can use Google+.