By Drew Hubbard Published June 18, 2013
Looking to hire a social media manager? Here's how to spot the perfect candidate. If social management is your job, here are the daily activities to embrace.
By Tiffany Monhollon Published June 13, 2013
Facebook provides a place for your customers to praise, give feedback, or go off on angry rants. Here's a look at the different personas that can make or break your brand.
By Ana Raynes Published June 13, 2013
Brands frequently miss conversations on Twitter because users don't always employ hashtags or handles correctly. Here's how to fix this disconnect.
By Drew Hubbard Published June 12, 2013
Posting photos to Facebook is a great way for brands to engage their fans. But don't just post anything. Take a page from these brands' playbooks.
By Andrew Bolson Published June 03, 2013
Instagram's notorious update to its terms of service created immediate outrage, forcing the company to abandon the change. Here's what this incident means about the current state of internet privacy.
By Drew Hubbard Published May 30, 2013
Just because you might offend someone doesn't mean you shouldn't get a little racy from time to time. Here's when your brand can get away with posting not-safe-for-work content.
By Patrick Salyer Published May 30, 2013
Digital marketers are increasingly accessing people's social behavior. But are consumers really OK with this invasion of privacy?
By Chris Marentis Published May 29, 2013
Twitter is now targeting its ads based on keywords in users' tweets. Will the platform's simple appeal be compromised?
By Drew Hubbard Published May 22, 2013
There are certain questions that are routinely posed to social media managers that can really begin to grate over time. Here's how to ensure more productive -- and less annoying -- conversations.
By Mark Healey Published May 22, 2013
We know by now that social media provides huge marketing opportunities for brands. Read on for the latest search benefits of Facebook, YouTube, and Twitter.
By Justin Gray Published May 13, 2013
Social media has been around long enough for marketers to learn what they love about the category's marketing tools -- and what they can live without. Let's take a look.
By Rebecca Debono Published May 09, 2013
Behind every successful social media marketer is an arsenal of tools that help ideate, implement, and track the success of a campaign. Here are the best of the best.
By Brad Brief Published April 18, 2013
Failing to engage with competing companies can severely damage your image. Here's how to interact with other brands.
By Ken Burke Published April 16, 2013
Deriving ROI from social investments is possible only when brands learn how to connect community and commerce. Learn how to conquer today's ultimate marketing challenge.
By Lauren Friedman Published April 11, 2013
At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.
By Joseph Carrabis Published April 09, 2013
If you're using any of these tactics in social, you will fail or spend loads of money avoiding disaster. Here's exactly what not to do when running your campaign.
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1 7 cool web design trends to watch
2 12 habits of successful social media managers
3 The 4 biggest wastes in your marketing budget
4 The 7 best photos to post on Facebook
5 The 8 best social media campaigns of 2012
