Chloe Della Costa

The 10 best user-generated campaigns of 2014

User-generated content has quickly grown into a powerful marketing tool, but only the most unique ideas rise to the top. Here are the most remarkable UGC campaigns of 2014.

Lauren Friedman

The best social media campaigns of 2014

Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.

Lee Schneider

6 marketing lessons from killer Kickstarter campaigns

Kickstarter is not only a source of crowdfunding dollars, but it's also a hotbed of marketing expertise. Take a look at the best campaigns and the business lessons they offer.

Megan Ritter

How 3 major brands nailed their social media strategies

Connecting with your customers on social media takes more than just creating a few accounts. Check out how Ford and others are bonding with audiences online.

Joseph Carrabis

9 steps to achieve social marketing ROI

The formula for precise success with social reach is the stuff of probability mechanics' dreams. Fortunately, you don't need to be a scientist to get within 12 percent of your goals. Here's how. 

Greg Kihlstrom

5 Twitter hacks that will blow your mind

Although Twitter is extremely popular, it has a lot more features than you realize. Check out these Twitter hacks to become a true power user.

Kyle Montero

Major marketing deals with social media stars

Brands have worked with social stars for years, but platforms like Vine and Snapchat have ushered in new waves of creative talent. Here's a look at the latest partnerships that are making waves.

Lucia Davis

How to hire the perfect social media person

Having the right person handle your company's image on social media is a lot more important (and difficult) than it may appear. Keep these things in mind during the hiring process.

iMedia Editors

12 ways to leverage your social channels better than larger competitors

Have you hit a social media wall? It's not just you. Here are innovative ways to refresh your strategy -- and your audience.

Eric Roach

How to build a social business

Becoming a social business requires more effort than just maintaining a presence on the go-to platforms. Here are the defining attributes to stay ahead of the curve.

Stephanie Shkolnik

The new age of public relations

It's essential to build a good foundation and maintain a positive brand reputation through media relations. Here are the important steps to generate authentic coverage -- online and off.

Fitz Maro

A marketer's complete guide to Reddit

Reddit's vast and sometimes foreign world is one that every marketer should be considering. Here's how it works, some best practices, and examples of brand wins and fails.

Slaven Radic

Facebook Audience Network: A cure for what ails you?

The social network's latest take on monetizing mobile has massive potential, but will it hurt or help the industry?

Deborah Hanamura

Leverage your marketing prowess to land your next job

Find out how to apply your industry talents to promote your own personal brand and make your next big career move. 

Lauren Friedman

The best branded videos on Instagram

Instagram video is now 1 year old, so it's time to celebrate the most impressive marketing wins. Here are eight brands uploading top-notch videos.

iMedia Editors

The social platforms that deserve the most marketing attention

Having a social presence is a marketing priority for every organization today. But which channels are the most effective? Here are the standouts and why they work.