J Barbush

10 LinkedIn mistakes that will cost you that job

LinkedIn is a one-stop shop for hiring managers across industries. With this in mind, don't blow your next big opportunity by committing any of these egregious errors.

Tram Nguyen

5 platform tips from a Pinterest insider

Pinterest can be a powerful brand-building tool, but only if it's used effectively. Check out these tactics that have proven to be successful.

Tom Edwards

Why your brand will love Snapchat in 2015

Snapchat is primed to have a very big 2015. Here's everything you need to know to take advantage of this booming platform in the year to come.

Josh Entman

6 reasons why brands need to leverage UGC in 2015

There's an emerging opportunity for marketers to get an edge with content they don't even have to create. Find out why it's an important option to consider.

Michael Estrin

Brands that listened

When it comes to the art of conversation, a lot of brands talk a big game. However, many of the biggest gains are made when a company actually listens to its customers. Take a look at who's done it right.

Chloe Della Costa

The 10 best user-generated campaigns of 2014

User-generated content has quickly grown into a powerful marketing tool, but only the most unique ideas rise to the top. Here are the most remarkable UGC campaigns of 2014.

Lauren Friedman

The best social media campaigns of 2014

Social marketing has proven to be an innovative way for brands to connect with consumers, and this year has been no exception. Let's take a look at the top five.

Lee Schneider

6 marketing lessons from killer Kickstarter campaigns

Kickstarter is not only a source of crowdfunding dollars, but it's also a hotbed of marketing expertise. Take a look at the best campaigns and the business lessons they offer.

Megan Ritter

How 3 major brands nailed their social media strategies

Connecting with your customers on social media takes more than just creating a few accounts. Check out how Ford and others are bonding with audiences online.

Joseph Carrabis

9 steps to achieve social marketing ROI

The formula for precise success with social reach is the stuff of probability mechanics' dreams. Fortunately, you don't need to be a scientist to get within 12 percent of your goals. Here's how. 

Greg Kihlstrom

5 Twitter hacks that will blow your mind

Although Twitter is extremely popular, it has a lot more features than you realize. Check out these Twitter hacks to become a true power user.

Kyle Montero

Major marketing deals with social media stars

Brands have worked with social stars for years, but platforms like Vine and Snapchat have ushered in new waves of creative talent. Here's a look at the latest partnerships that are making waves.

Lucia Davis

How to hire the perfect social media person

Having the right person handle your company's image on social media is a lot more important (and difficult) than it may appear. Keep these things in mind during the hiring process.

iMedia Editors

12 ways to leverage your social channels better than larger competitors

Have you hit a social media wall? It's not just you. Here are innovative ways to refresh your strategy -- and your audience.

Eric Roach

How to build a social business

Becoming a social business requires more effort than just maintaining a presence on the go-to platforms. Here are the defining attributes to stay ahead of the curve.

Stephanie Shkolnik

The new age of public relations

It's essential to build a good foundation and maintain a positive brand reputation through media relations. Here are the important steps to generate authentic coverage -- online and off.