Lauren Friedman

The best branded videos on Instagram

Instagram video is now 1 year old, so it's time to celebrate the most impressive marketing wins. Here are eight brands uploading top-notch videos.

iMedia Editors

The social platforms that deserve the most marketing attention

Having a social presence is a marketing priority for every organization today. But which channels are the most effective? Here are the standouts and why they work.

Tania Yuki

The 10 commandments for social media failure

To find out what social strategy will work best, it helps to know what doesn't work. So unless you're looking to bomb, here's a list of tactics to avoid at all costs.

J. Barbush

6 people on LinkedIn you should follow

These aren't the usual suspects like Richard Branson and Arianna Huffington. Here are the influencers who are more difficult to find but well worth seeking out.

Eric Roach

How to use gamification for increased social engagement

While gamification can be immensely helpful, it can also create problems. Here's how to incorporate a strategy that works for your company.

Lux Narayan

The latest shift in social media

Money alone can't help a brand plan, create, and leverage better content or translate social insights into actionable business decisions. Here's what you need to know.

Jamie Riddell

5 tips to increase organic reach on Facebook

Are you posting the right content to the right people at the right time? If you're not sure, here is a handful of tips that could improve your page engagement.

Lisa Tristano Martin

How to choose social tools to fit your business

Selecting the right social media management provider is essential to delivering measurable ROI. Here's what you should know before deciding.

Jim Anderson

Why LinkedIn deserves more marketing attention

Within the sea of social networks, LinkedIn is often overlooked by marketers. Here's why you should give it more consideration.

Jordan Kretchmer

Why you should re-evaluate your Facebook strategy

Within a dynamic social media landscape, a brand has to alter its approach often. Here's how to make Facebook's changes work for you.

Drew Hubbard

The state of brands on Instagram

It's unwise to ignore any platform with 200 million monthly active users. Let's take a look at the latest stats on Instagram, as well as the approaches of the top brands on the growing platform.

Jack Holt

3 ways to uncover Twitter's media placement opportunities

You probably use this platform as a vehicle for brand messages. But do you know how to tap into its research potential to better target your audience? Here's how to sort through the data.

Lauren Friedman

The best social media campaigns of 2014 (so far)

There's never a dull moment in social media marketing. Let's take a look at some of the highlights of the year's brand campaigns to date.

Eric Roach

How to genuinely boost your company's social media

In order for a company to achieve social media success, employees must take part in sharing. Here's how to ensure marketing content is embraced by followers and personnel alike.

Kyle Montero

Destructive marketing habits of major brands

The pressure to adopt shiny new tactics can force brands to forego strategic thinking in favor of a quick fix. Here's how brands fall off track when using certain tools.

Brad Brief

The 8 best brands on Tumblr

Users spend 14 more minutes per visit on Tumblr than on Facebook or Twitter. Here are the smart brands that are making the most out of this giant opportunity.