SOCIAL MEDIA
Published: August 13, 2012
Marketers have a lot of misconceptions about what does and doesn't work on Facebook. Here are some common fallacies that many people in the industry take as fact.
Published: August 08, 2012
Many advertisers in the travel industry are successfully influencing summer travel decisions via Facebook. Here's how you can apply their techniques to your own campaign strategy.
Published: August 08, 2012
Does your brand have a Pinterest strategy? These six questions will help you get the ball rolling and plan for the hurdles you'll encounter.
Published: August 06, 2012
Culture hacking is the un-marketing approach to building social engagement. Here's how you can take advantage of this powerful phenomenon.
Published: August 02, 2012
Your brand has millions of fans -- but how engaged are they? Here are the times when users are most receptive to your message.
Published: August 02, 2012
Here's how to ensure that you're the most effective, organized, and happy brand ambassador you can be.
Published: July 30, 2012
Facebook's shift to real-time bidding will profoundly affect both B2B and B2C marketers. Here are three things you need to know about this new move.
Published: July 26, 2012
Sophisticated marketers know how to leverage platforms to effectively convey a brand's story online. Here's how ditching obvious self-promotion can help you make real connections with consumers.
Published: July 24, 2012
Facebook is a hotbed for social marketing lessons, but one in particular reigns supreme. Read on to put this best practice into action.
Published: July 17, 2012
What makes a great post in social media? The inclusion of powerful buzzwords. Here's a guide to the most effective words and how to put them to work.
Published: July 03, 2012
In 2011, social media became the channel for parents and students to learn about back to school products and offers. Here's how you can tap into this trend before summer's end.
Published: July 02, 2012
So you want to get people talking about your brand in a way that influences your bottom line? Here's a list of places where you might be going wrong.
Published: June 27, 2012
Don't just pin -- provoke, peruse, and play. If you want to really tap into the power of Pinterest, consider implementing these tactics.
Published: June 25, 2012
The explosion of Pinterest emphasizes the web's shift from textual to visual, and it is ushering in a new age of search. Read about the platform's other impacts and how you should respond.
Published: June 22, 2012
Without a deep understanding of human engagement, brands blindly waste interactive technologies. Here's a template to help you connect with consumers digitally.
Published: June 20, 2012
Advertisers are flocking to Facebook in droves, but Timeline comes with problems. Here are the benefits and disadvantages of the new format.
Published: June 19, 2012
As marketers, our job is to "sell" sexy, yet we must rely heavily on data and process in order to achieve desired ROI. Read about an exciting new way to do just that.
Published: June 08, 2012
With "essential" social sites popping up like weeds, marketers are challenged to choose the right ones. Here's why Pinterest should definitely be a part of your brand's social media strategy.
Published: June 01, 2012
The proliferation of web content has left consumers reluctant to maintain distinct user names on frequently visited sites. Here's what people prefer for both sign-in and content sharing.
Published: June 01, 2012
Having a dedicated Facebook or Twitter presence is now par for the course for entertainment brands. Here are the key industry leaders that took social to the next level.