SOCIAL MEDIA
Published: November 16, 2010
Group couponing is powerful, addicting, and a whole lot of fun for consumers. But can these social-enabled discounting services move the needle on sales and customer counts? Find out if your brand might benefit.
Published: November 16, 2010
Brands must weave themselves into the social fabric of their target audience. Use these three steps to earn your place at the social media table.
Published: November 12, 2010
While it's not over yet, and Foursquare might have some tricks up its sleeve, there are a number of competing platforms that are slowly but surely doing everything Foursquare does, but better. Here's why.
Published: November 10, 2010
Although social media is technically free, it comes with hidden costs. Learn how to evaluate how much your social media campaign is really worth.
Published: November 09, 2010
We can now share, socialize, and even monetize our conversations, but will 2011 hold any big changes for social media marketing? Let's look at some trends that will likely come into play.
Published: November 04, 2010
Social media can reap benefits for a brand, but only if it's used correctly. Watch to make sure you're not falling into the same traps.
Published: November 02, 2010
The World Famous San Diego Chicken was an early innovator in viral marketing. Take a page from his playbook.
Published: November 02, 2010
Use these tactics to determine when to offer the "like" button and when to offer the "share" button. Employed in the right combination, both are powerful tools.
Published: October 28, 2010
What got your Facebook fans to like you probably isn't what it will take to keep them coming back. Use these 15 pointers to help build more productive, enduring social relationships.
Published: October 27, 2010
Social media is not just a passing fad. See what mistakes are still being made and ensure you are planning for the future.
Published: October 19, 2010
Identifying the right set of strategies, tools, and processes that pertain to social network analytics can be confusing and even intimidating. Read on for key insights.
Published: October 18, 2010
Marketers testing the waters with geolocation networks must overcome multiple challenges. Here's how to avoid common pitfalls and tap into this noteworthy opportunity.
Published: October 18, 2010
For better or worse, companies are making bold moves in social media. See which ones paid off -- and which ones left us baffled.
Published: October 15, 2010
Social media measurement is far from an exact science. Watch as a handful of brand marketers discuss what tools they are using and how useful those metrics have proven to be.
Published: October 14, 2010
When it comes to digital advertising, social media ads are a whole other digital ballgame. Use these rules to ensure your brand is part of the play.
Published: October 08, 2010
Few would dispute the marketing power of social media. But are brand usage and measurement as widespread as you would expect? Let's take a look.
Published: October 07, 2010
Brands are experimenting with more social platforms than ever before, but some are more successful than others. Find out which familiar social network is getting the most fanfare from brand marketers.
Published: October 06, 2010
We've heard countless tales of top brands' achievements in social media. Let's shed some light on the little guys that are taking these platforms to the next level.
Published: October 01, 2010
When disaster strikes a brand, social media channels are the front lines. Find out what you need to know to win the battle.
Published: September 30, 2010
How should marketers be increasing their site traffic through the connection of social and search? Start with these four "musts" of on-site social optimization.