Kent Lewis

9 social media marketing rules you should break

The old rules of social media marketing no longer apply. Here's how to ensure your brand's social strategy is up to date.

Polly MacIsaac

4 things brands need to understand about moms

Mothers are a powerful group of consumers, and brands need to know how to reach them effectively. Take a look at these tips for succeeding with this audience.

Michael Estrin

6 brands that are doing #TBT right

Any brand can take advantage of Throwback Thursday. Despite the trend's universal appeal, though, surprisingly few brands make the most of it. Thankfully, each week presents an opportunity to remedy that.

Beth Trejo

What being moms has taught us about dealing with online comments

There are plenty of learning lessons from parenthood that can be applied to responding to unhappy customers. Check out these seven tips for maintaining your online composure. 

John Boitnott

5 new social startups you should start using now

In the social world, early adopters have all the advantage. Check out these newcomers that you should know.

Jordan Slabaugh

3 methods for meaningful WOM marketing

It's time to stop chasing the ever-elusive viral campaign. Discover how you can leverage word-of-mouth marketing to create content that speaks to your audience.

Phil Gerbyshak

3 tips to make social media more useful

There's more to social media than just sharing what you had for breakfast. See how you can get more out of it for you and your customers.

John Strabley

Why publishing directly on Facebook is a bad idea

Big publishers are buzzing about posting articles directly on the social media giant, but the end goal seems fuzzy. Let's take a look at a few reasons why you should carefully decide before following suit.

Reid Carr

11 ways to beef up your LinkedIn profile

Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.

Brian Selander

3 questions brands need to ask before using Meerkat or Periscope

The live-streaming video revolution is here, and it can be tempting to jump onboard each new train leaving the station. Before you try out these video platforms, be sure to consider the following points.

Neil Perry

5 tips for selling on LinkedIn

As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.

Brad Brief

The 5 core pillars of social marketing success

Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement.

Nora Valencia

How to take advantage of social media emotions

Brands that understand that real engagement is emotional and non-transactional will have the most success with their audiences. Learn how to leverage those feelings.

Sherrie Mersdorf

Social media's role in the March Madness marketing game

Now that the madness is over, it's time to reflect on the ads that dominated during the NCAA tournament. See the big players that made a slam dunk impact on social.

Jenn Deering Davis

4 best practices from Tumblr's top brands

What does it take to survive on this platform? See what the site's most successfully marketed blogs have in common.

Tom Edwards

10 vital takeaways from F8 2015

Facebook and its associated brands are gearing up for the future. Here are the most important things they shared with their peers at this year's developer conference.