By Justin Gray Published May 13, 2013
Social media has been around long enough for marketers to learn what they love about the category's marketing tools -- and what they can live without. Let's take a look.
By Rebecca Debono Published May 09, 2013
Behind every successful social media marketer is an arsenal of tools that help ideate, implement, and track the success of a campaign. Here are the best of the best.
By Brad Brief Published April 18, 2013
Failing to engage with competing companies can severely damage your image. Here's how to interact with other brands.
By Ken Burke Published April 16, 2013
Deriving ROI from social investments is possible only when brands learn how to connect community and commerce. Learn how to conquer today's ultimate marketing challenge.
By Lauren Friedman Published April 11, 2013
At this point, if your company isn't active on social media, you're late to the party. Here are the brands that seriously need to work on their social skills.
By Joseph Carrabis Published April 09, 2013
If you're using any of these tactics in social, you will fail or spend loads of money avoiding disaster. Here's exactly what not to do when running your campaign.
By Josh Dreller Published April 08, 2013
Are you a LinkedIn misfit? If you're making any of these moves, you might be sending the wrong message to your professional network.
By Brian Easter Published April 08, 2013
With the fusion of offline and digital, social no longer exists. Here's why it's time to adapt to a post-social reality or become irrelevant like the Yellow Pages.
By Drew Hubbard Published April 04, 2013
Comedy in social media can easily backfire. But when humor hits the spot, everyone wins. Here's how the funniest brands in social pull it off.
By Bob Gilbreath Published April 03, 2013
We call it "social fatigue." Marketers are growing tired of social tools that create extra work for them. Here's why a paid-organic approach could be the solution.
By Stephen Shepherd Published March 26, 2013
The consumers have spoken: They want to interact with your brand through engaging, shareable images. Here's how to build a robust visual strategy for the social web.
By Keith Pape Published March 25, 2013
Sure, it's easy to be "always on" in social if you have limitless resources. But most brands don't. Here's how to make it seem like you do.
By Andrew Swinand Published March 25, 2013
Real-time marketing is the ability to harness a social stream, understand its components, and act before the trend has shifted. Are you ahead of the curve or behind it?
By Naren Reddy Published March 20, 2013
When using Facebook ads, marketers must consider the purchase funnel. Here's how to capture consumers through awareness, interest, desire, and action.
By Patrick Sweeney Published March 12, 2013
Heineken paid $45 million to place a beer bottle in the hands of Daniel Craig in "Skyfall." Here are some good reasons to try product placement on social.
By Drew Hubbard Published March 11, 2013
Your Twitter presence says a lot about you as a marketing professional. If you find yourself in any one of these buckets, you're irritating a lot of people.
Full Summit Calendar | Request Invite
1 4 brands that emotionally connect with consumers
2 How to explain your job to a 10-year-old
3 5 reasons I hate big data
4 The 7 deadly sins of digital marketing
5 The 8 best social media campaigns of 2012
