John Strabley

Why publishing directly on Facebook is a bad idea

Big publishers are buzzing about posting articles directly on the social media giant, but the end goal seems fuzzy. Let's take a look at a few reasons why you should carefully decide before following suit.

Brian Selander

3 questions brands need to ask before using Meerkat or Periscope

The live-streaming video revolution is here, and it can be tempting to jump onboard each new train leaving the station. Before you try out these video platforms, be sure to consider the following points.

Reid Carr

11 ways to beef up your LinkedIn profile

Neglecting your social media presence is a sure way to put your career in jeopardy. Here's how to take your LinkedIn profile to the next level.

Neil Perry

5 tips for selling on LinkedIn

As a seller, you may not be fully utilizing one of the greatest assets at your disposal -- your LinkedIn profile. Maximize your potential by following this guide to creating the perfect page.

Brad Brief

The 5 core pillars of social marketing success

Establishing a strong foundation is key to driving fruitful results through social channels. Follow this guide for developing an all-encompassing plan that optimizes your brand's engagement.

Nora Valencia

How to take advantage of social media emotions

Brands that understand that real engagement is emotional and non-transactional will have the most success with their audiences. Learn how to leverage those feelings.

Sherrie Mersdorf

Social media's role in the March Madness marketing game

Now that the madness is over, it's time to reflect on the ads that dominated during the NCAA tournament. See the big players that made a slam dunk impact on social.

Jenn Deering Davis

4 best practices from Tumblr's top brands

What does it take to survive on this platform? See what the site's most successfully marketed blogs have in common.

Tom Edwards

10 vital takeaways from F8 2015

Facebook and its associated brands are gearing up for the future. Here are the most important things they shared with their peers at this year's developer conference.

David Franklin

How your brand can take down social media "criminals"

Across social media platforms, promises of followers and rewards pour in from accounts masquerading as well-known brands. Here's what you need to know and what you can do to stop counterfeiters in their tracks.

John Bohan

Why live-streaming video is the next great thing

Live broadcasting with social networks like Meerkat and Periscope is growing in popularity. Find out how it will change our lives and why brands need to jump in now.

Allie Rees

The 7 steps of performing a social media audit that will yield ROI

Gather real insight into your social footprint and that of your competitors by conducting a thorough social media audit. Here's how it's done.

Beth Trejo

Successful social media on a budget

Using social media to bolster your marketing efforts doesn't have to be difficult, expensive, or time-consuming. It's all in how you focus.

Drew Hubbard

The 10 commandments of Instagram marketing

Make sure you're up on your Instagram marketing do's and don'ts, lest you miss out on opportunities on this incredibly valuable platform

Tammy Chung

3 successful campaigns that encouraged gifting

Sharing is caring, but it's also a lucrative marketing move. Here are some examples where a kind gesture incentive paid off.

David Zaleski

The top 10 most disastrous hashtag campaigns

Twitter is a force of good and evil. We've put together the ultimate countdown of the worst #marketing attempts. You'll be shocked by the firestorms these campaigns ignited.