SOCIAL MEDIA
Published: May 02, 2008
Nurturing communities with a natural linkage to your business can be an incredibly effective way to build your brand. Here's how to get started.
Published: May 02, 2008
By Jim Leach
Nurturing communities with a natural linkage to your business can be an incredibly effective way to build your brand. Here's how to get started.
Nurturing communities with a natural linkage to your business can be an incredibly effective way to build your brand. Here's how to get started.
Published: April 29, 2008
By Jim Meskauskas
Our media strategies editor suggests that user-generated content is more about the user, less about the content, and therefore remains a challenge to advertisers.
Our media strategies editor suggests that user-generated content is more about the user, less about the content, and therefore remains a challenge to advertisers.
Published: April 23, 2008
By Dr. Augustine Fou
MRM Worldwide's digital strategist outlines three key considerations for keeping up with the new online consumer.
MRM Worldwide's digital strategist outlines three key considerations for keeping up with the new online consumer.
Published: April 16, 2008
By Michael Estrin
Is a social network really an ad platform? Consider the nature of the site before you buy.
Is a social network really an ad platform? Consider the nature of the site before you buy.
Published: April 15, 2008
By Sean X Cummings
When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers -- and at a content-engaging level -- are on MySpace.
When you talk to people in our industry, Facebook is hotter than MySpace. But the truth is that consumers in vast numbers -- and at a content-engaging level -- are on MySpace.
Published: April 10, 2008
By Tom Hespos
Underscore Marketing's president thinks social media aggregators may have the answer to the platform's scale and relevance issues. See why.
Underscore Marketing's president thinks social media aggregators may have the answer to the platform's scale and relevance issues. See why.
Published: April 04, 2008
By Dawn Anfuso
As consumers like me struggle to get the best use out of social media, marketers need to show us the value.
As consumers like me struggle to get the best use out of social media, marketers need to show us the value.
Published: March 27, 2008
By Noah Elkin
Here's a list of best practices to keep your Facebook and LinkedIn business connections alive and strong.
Here's a list of best practices to keep your Facebook and LinkedIn business connections alive and strong.
Published: March 25, 2008
By Sean X Cummings
Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?
Facebook is a great social networking site, but are the employees really that socially clueless in their ad targeting? Do you think you're creating a positive brand experience, Facebook?
Published: March 19, 2008
By Denise Zimmerman
The social element of shopping is manifesting in many ways online, providing marketers with opportunities -- and challenges. NetPlus Marketing's president describes the environment.
The social element of shopping is manifesting in many ways online, providing marketers with opportunities -- and challenges. NetPlus Marketing's president describes the environment.
Published: March 14, 2008
By Dawn Anfuso
Morpheus Media provides help for a reader looking to justify social media marketing buys.
Morpheus Media provides help for a reader looking to justify social media marketing buys.
Published: March 12, 2008
By Jere Doyle
Learn how to narrow the social network field and target the right prospects by partnering with lead generation providers.
Learn how to narrow the social network field and target the right prospects by partnering with lead generation providers.
Published: February 25, 2008
By Terri J. Seligman
Subway's recent suit against Quiznos for claims made in user-generated ads raises some sticky legal questions. An attorney explores the issue.
Subway's recent suit against Quiznos for claims made in user-generated ads raises some sticky legal questions. An attorney explores the issue.
Published: February 15, 2008
By Todd Parsons
It has been said that the influencer model is dead. That may be true offline, but it is alive -- and essential to marketers -- on the net.
It has been said that the influencer model is dead. That may be true offline, but it is alive -- and essential to marketers -- on the net.
Published: February 15, 2008
By Joseph Carrabis
When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications.
When you want your brand to take control of an outside social network, the last person you want to send in is corporate communications.
Published: February 12, 2008
By Adam Weinroth
Integrating social media into your marketing efforts deserves as much attention to detail as you would give to other similarly budgeted programs.
Integrating social media into your marketing efforts deserves as much attention to detail as you would give to other similarly budgeted programs.
Published: February 04, 2008
By Mason Wiley
Advertising on social networks can be very expensive -- with little payoff. Here's an easy solution to this cost problem.
Advertising on social networks can be very expensive -- with little payoff. Here's an easy solution to this cost problem.
Published: February 01, 2008
By Joseph Carrabis
You can't really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains.
You can't really control what the blogosphere says about your brand, but with these simple steps you can exert more influence. The NextStage CRO explains.
Published: January 30, 2008
By Evan Gerber
Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
Facebook's flexible API opened up a world of possibilities for marketers -- but there are still some constraints. Find out how to work around them.
Published: January 28, 2008
By Reid Carr
Social networks offer marketers more than just large audiences. Red Door Interactive's president describes some opportunities.
Social networks offer marketers more than just large audiences. Red Door Interactive's president describes some opportunities.