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	Demographics \| Verticals

		Browse research on demographics and industries

		2004 Ad Spending Projections

		Extending Your Reach

		Industry bios

A Case Study in Brand Building

By Elizabeth M. Lloyd

Cathay Pacific Airways partners with leading international brands, creating online campaigns that encourage users to interact with the ads.

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The Net: Mother's Not-So-Little Helper

By Fawn Fitter

Things are different today, you hear every mother say, and increasingly moms get a little help online.

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	More Demographics >		Customize your message for specific user groups.

Meet the Tech-fluentials

By Idil Cakim

Learn how to identify who among your consumers fall into this group, and how to work with them.

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Multi-Cultural Marketing (Part 2)

By Dawn Anfuso

Peter Blacker, vice president, international and multicultural, AOL Media Networks, highlights Ford's efforts to target Hispanics.

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Multicultural Marketing (Part 1)

By Dawn Anfuso

Stacy Crespo, Director of Business Development & Partnership Strategies at Motorola, talks about how the Phat Farm partnership came about.

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	More Verticals >		Target your campaigns by industry sector.

Q&A with Jumpstart's Mitch Lowe

By Brad Berens

With automotive consumers turning to the web as often as they go to a dealer's show room, the stakes for auto sites have never been higher.

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Digital Entertainment: Is the Hype Ripe? (Part 2 of 2)

By Rebecca Weeks

Digital Hollywood shared new thoughts on old topics: emerging technology, accountability and integration.

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Digital Entertainment: Is the Hype Ripe? (Part 1 of 2)

By Rebecca Weeks

Digital Hollywood shares new thoughts on old topics: emerging technology, accountability and integration.

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