TARGETING
Published: November 17, 2008
Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver relevant content to your email subscribers.
Published: November 03, 2008
Don't be discouraged if your budget pales in comparison to that of your competitors. Here's how to do more with less.
Published: October 10, 2008
You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.
Published: November 17, 2008
By Sheldon Gilbert
Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver relevant content to your email subscribers.
Targeting isn't solely reserved for display advertising. Here's how to use consumer behaviors to deliver relevant content to your email subscribers.
Published: October 10, 2008
By Chad Little
You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.
You need captivating display ads, and you need them in bulk. Here's are some guidelines for preparing your creative to scale.
Published: September 16, 2008
By Mike Benedek
If you're gathering data without permission, you may be maligning BT's image. Here are three reasons why consumer consent will be a major factor in the future of targeting.
If you're gathering data without permission, you may be maligning BT's image. Here are three reasons why consumer consent will be a major factor in the future of targeting.
Published: August 25, 2008
By Spencer Kollas
Getting a consumer's opt-in isn't enough. New research indicates your legitimate email promotions are still being discarded as spam. Here's what you can do about it.
Getting a consumer's opt-in isn't enough. New research indicates your legitimate email promotions are still being discarded as spam. Here's what you can do about it.
Published: September 04, 2008
By Meir Zohar
Pre-roll? Overlay? Who cares? Marketers need to focus less on ad formats and more on how behavioral targeting will influence online video consumption.
Pre-roll? Overlay? Who cares? Marketers need to focus less on ad formats and more on how behavioral targeting will influence online video consumption.
Published: August 14, 2008
By Jim Nichols
One provider's definition of targeting can vary markedly from another's. Find out what to consider when choosing the partner that will work best for you.
One provider's definition of targeting can vary markedly from another's. Find out what to consider when choosing the partner that will work best for you.
Published: July 31, 2008
By Tom Hespos
Marketers sometimes lose sight of the role BT plays in their integrated plans. Underscore Marketing's president examines why this happens and how to stay on track.
Marketers sometimes lose sight of the role BT plays in their integrated plans. Underscore Marketing's president examines why this happens and how to stay on track.
Published: July 25, 2008
By Michael Estrin
Facebook has a new look, Yahoo is still independent and BT may be able to predict the future. Sort of. See what happened this week in interactive.
Facebook has a new look, Yahoo is still independent and BT may be able to predict the future. Sort of. See what happened this week in interactive.
Published: July 18, 2008
By Joshua Koran
Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.
Not all BT approaches are equally effective. Before you launch a targeted campaign, you first need to know your options.
Published: July 03, 2008
By Tom Hespos
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Behavioral targeting can play a special role for products and services where need is dictated by life stage. Here's how you might carve out a role for BT in your organization.
Published: June 25, 2008
By Reid Carr
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.
Before you launch a BT campaign, consider these six pointers to understand your customers' behaviors beyond the creative brief.
Published: June 05, 2008
By Tom Hespos
Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.
Underscore Marketing's president explains how targeting smarter and engaging consumers not only will get brands noticed but also can save them money.
Published: May 29, 2008
By Tom Hespos
You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.
You have a product launch coming up and success or failure depends on how far your limited ad budget can spread the word. Here's a new way to evaluate your media spend.
Published: May 08, 2008
By Tom Hespos
Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.
Who is delivering the behavioral targeting goods and who is just paying lip service? Underscore Marketing's president shows you how to separate the wheat from the chaff.
Published: May 12, 2008
By Marla Schimke
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
If you look at behavioral targeting as a quick fix, your results will come up short. BT needs time and "training" to succeed.
Published: April 28, 2008
By Jeff Hirsch
Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.
Find out how three elements, when combined, help publishers create a "perfect storm" of behavioral targeting opportunities essential to the lasting success of their websites.
Published: April 10, 2008
By Terri Seligman
With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.
With legislators once again raising consumers' fears about their online privacy, the industry needs to prepare for possible fall out.
Published: April 08, 2008
By Sean X Cummings
The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.
The biggest illusion is that we have any privacy online. It's bunk. So is New York Sen. Richard L. Brodsky's privacy bill, if it passes.
Published: April 11, 2008
By Lauren Hudson
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
In light of the current debate over privacy and BT, our industry can and should take three broad proactive steps to both protect consumer rights and behavioral targeting.
Published: April 03, 2008
By Tom Hespos
As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.
As a media buyer, you really have to dive into the weeds to find out how ads are being targeted. But understanding BT methodology pays handsome dividends.