MEDIA STRATEGIES 
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Published: November 19, 2008
Prominent branding professionals from Coca-Cola, Kaiser Permanente, Zappos.com and more share their strategies for cutting through the clutter to pick an agency that is right for them.
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Published: November 17, 2008
Just because everyone says it, doesn't make it true. These prevalent misconceptions can lead to lost money, improper planning and needless industry in-fighting.
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Published: November 14, 2008
Is your money being sucked into the black hole of false starts and endless meetings? Here's how to make efficient use of your interactive marketing budget.
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