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MEDIA STRATEGIES
MEDIA PLANNING & BUYING
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Published: May 09, 2008
How do you explain your job to mom?
In honor of Mother's Day, iMedia asks marketers how they describe their jobs to their moms.
MEDIA PLANNING & BUYING
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Published: May 05, 2008
Solve the media puzzle
Crossword lovers, test your interactive media knowledge with this custom-created puzzle.
DIRECT MARKETING
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Published: May 08, 2008
7 tips for higher conversion rates
A good call-to-action is worth its weight in gold. Interactivate's CEO offers tips to finesse your CTA.
 
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MEDIA PLANNING & BUYING
Published: May 01, 2008
Agencies address the pressure to change
Published: April 29, 2008
A low-cost plan to elevate your brand
Published: April 23, 2008
A solution for staffing woes
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DIRECT MARKETING
Published: May 05, 2008
A key to marketer empowerment
Published: May 08, 2008
7 tips for higher conversion rates
Published: April 29, 2008
The X Factor: How to avoid pissing people off
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INTEGRATED MARKETING
Published: May 02, 2008
How digital affects Kodak's big picture
Published: April 22, 2008
Tips for multi-media messaging
Published: February 11, 2008
Agencies react to Forrester report
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LOCAL
Published: March 03, 2008
How $2,500 could have changed Yahoo's fate
Published: October 29, 2007
A marketer's guide to the local web
Published: October 01, 2007
Local advertising made easy
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AD NETWORKS
Published: May 07, 2008
Ad network trends to watch
Published: April 25, 2008
Dear Dawn: Please define ad networks
Published: April 24, 2008
3 factors that limit ad networks
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AD SERVING
Published: May 01, 2008
Is it time to reconsider first-party cookies?
Published: April 08, 2008
Is display advertising dead?
Published: April 03, 2008
Reestablish broken consumer bonds
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