The worlds of content, publishing, and media buying are colliding faster than the atoms in a particle accelerator. What does this new world order mean for brands and their agencies? How do publishers take advantage of a democratized buying system? Come learn from some of the brightest market makers about how they’ve bested the system.
Agencies continue to refine and redefine their value proposition in order to remain relevant. Brands are slowly moving programmatic technology in-house and developing automated, always-on programs for almost every marketing channel. Meanwhile, publishers -- with their ever-growing sponsored content opportunities -- are increasingly partnering directly with brands. Where does the modern agency fit in?
Media and technology options continue to proliferate. How are brands supposed to keep up with emerging opportunities, much less understand which publishers, channels, and technologies are truly contributing to the bottom line?
Join India's most influential marketers and the industry's sharpest minds to learn about the latest in digital and stay ahead of competition....