| Thursday, October 19 |
| 6:30 p.m. |
Welcome Cocktail Reception |
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| Friday, October 20 |
| 8:00 - 9:00 a.m. |
Breakfast and Registration |
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| 9:00 - 9:10 a.m. |
Opening Remarks |
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| 9:10 - 9.45 a.m. |
Keynote: "The New Alliance Between Creative and Media"
Topic: One creative executive and one media executive discuss the critical relationship between their two disciplines in the development of effective interactive strategies.
Keynoters: Debbie Yount, Chief Holistic Officer, Publicis USA
Ted Barton, CEO & Chief Creative Officer, Publicis Dialog San Francisco |
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| 9:45 - 10:30 a.m. |
Panel: "Streamlining for Effectiveness: Regional Dealer Strategies Impact National Brand Marketing"
Topic: How does regional dealership interactive marketing efforts impact an OEM’s national strategy? How can these two groups work together to find synergies and to achieve their objectives?
Panelists: Mike Perugi, Manager, Interactive Retail & Owner Services, DaimlerChrysler
Jennifer Simkins, Director, Search and Local Digital, GM Planworks
Bob Springer, VP, Director of Media, St. John & Partners
Moderator: Mitch Lowe, CEO and Chairman, Jumpstart Automotive Media |
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| 10:30 - 10:45 a.m. |
Break |
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| 10:45 - 11:30 a.m. |
Insight Presentation: "Opportunities in Consumer-Generated Media"
Presenter: Bill Stephenson, VP and Auto Industry Practice Leader, Nielsen BuzzMetrics |
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| 11:30 a.m. - 12:00 p.m. |
"Digital Marketing’s Impact on the Shopping Process"
Topic: The whole notion of brand marketing versus direct marketing/customer acquisition is being intermingled in the automotive space, especially as online marketing efforts by OEMs and dealer groups continue to converge. How relevant is the classical purchase funnel to shopper behavior today? Where does branding stop and sales begin? How is digital marketing changing shopper’s decision making processes? How do these habits affect targeting points in the funnel?
Presenter: Dennis Galbraith, Executive Director, Digital Marketing Solutions, JD Power & Associates |
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| 12:00 - 12:30 p.m. |
"Measuring Online Marketing's ROI"
Topic: This presentation will uncover measurement issues such as: How can marketers track and measure offline ROI from online marketing efforts? What is the real cause and effect of online ads on auto sites? How can we track post-impression (viewthrough) of online advertising?
Presenter: Rex Briggs, CEO, Marketing Evolution |
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| 12:30 - 2:00 p.m. |
Luncheon |
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| 2:00 - 3:00 p.m. |
Panel: "Creative Beyond the Preroll"
Topic: Video advertising is still red hot. What new applications are engaging consumers and which types of creative are performing best?
Panelists: John Gray, Director of Interactive Marketing, Enlighten
Uwe Hook, Director, Interactive Marketing Strategy, Genex
Stefan Kogler, SVP, Emerging Media, Campbell-Ewald
Jeannie Moran, Director, eCommerce Marketing, AutoNation, Inc.
Moderator: Mark Naples, Managing Director, WIT Strategy |
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| 3:00 - 4:00 p.m. |
"Meet the Marketer" Interview
Interviewee: Mark-Hans Richer, Director of Marketing, Pontiac Motor Division
Interviewer: Jean Halliday, Detroit Bureau Chief, Advertising Age |
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| 4:00 - 5:00 p.m. |
Reception |
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