| Sunday, December 3: Arrival Day |
| 8:30 am - 3:00 pm |
Aspen Group Only Breakfast and Meeting |
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| 3:00 - 8:00 pm |
Summit Registration Desk Open |
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| 5:15 - 6:30 pm |
Sponsored Media Presentations (Agency Attendees Only) |
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| 7:00 - 10:00 pm |
Opening Cocktail and Networking Reception |
Sponsored by:
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| Monday, December 4: Opening Day |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
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| 7:45 - 8:45 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only) |
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| 7:45 - 8:45 am |
Industry Breakfast for Sellers
Randy Wootton, Senior Director, MSN Online Service Group |
Sponsored by:
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| 8:45 - 9:00 am |
Transition/Networking Break |
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| 9:00 am |
Welcome Remarks
Rick Parkhill, CEO, iMedia Communications, Inc |
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| 9:10 - 9:50 am |
Keynote Presentation: "Marketing on the Edge: New Frameworks for a New Era"
Dr. Don Schultz, Professor Emeritus, Northwestern University and President, Agora Inc.
Schultz has consulted, lectured and held seminars on integrated marketing communication, marketing, advertising, sales promotion, brands and branding, and communication management all over the world. He was the founding editor of the Journal of Direct Marketing, served as the Associate Editor of the Journal of Marketing Communications and is a regular columnist for Marketing News and Marketing Management. He is author/co-author of seventeen books, one of which, "Integrated Marketing Communications," was the first text in this emerging field. |
|
| 9:50 - 10:20 am |
Keynote Presentation: "Darwin for a Digital Age: A Look at the Natural Selection of Media"
Eric Bader, SVP, Director of Digital Connections, MediaVest |
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| 10:20 - 10:30 am |
Transition/Networking Break |
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| 10:30 - 11:30 am |
Roundtable Discussions
Topic A: Branding With Search
Topic B: Mobile: What Is Reality And What Is Science Fiction?
Topic C: Buying Online Video – Comparing Apples to Oranges?
Topic D: Late Creative: Can We All Agree on Something?
Topic E: Structuring Staff
Topic F: The Relevance of Homepages
Topic G: Decentralization
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| 11:30 am - 12:00 pm |
Spotlight Presentations
Showcase A: "Multi Dimensional Media Mix Optimization" |
Sponsored by:
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| Showcase B: "The Mobile Advertising Ecosystem and Emerging Business Models" |
Sponsored by:
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| Showcase C: “Engaging Advocates Through Search and Social Media” |
Sponsored by:
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| 12:00 - 12:30 pm |
Spotlight Presentations (Repeated)
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| 12:30 pm |
Boxed Lunches and Depart for Afternoon Recreation Activities |
Sponsored by:
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| 6:30 - 7:30pm |
Cocktail/Networking Reception |
Sponsored by:
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| 7:30 - 9:30 pm |
Dinner |
Sponsored by:
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| 9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by:
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| Tuesday, December 5 |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
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| 7:45 - 8:45 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only) |
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| 7:45 - 8:45 am |
Industry Breakfast for Sellers |
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| 8:45 - 9:00 am |
Transition/Networking Break |
|
| 9:00 - 9:10 am |
Opening Remarks
Masha Geller, Content Director, iMedia Summits |
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| 9:10 - 9:50 am |
Keynote Presentation: "Travel on the Edge: Embracing Change at Delta"
Tim Mapes, Managing Director of Marketing, Delta Air Lines |
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| 9:50 - 10:20 am |
Insight Presentation: "Redefining Advertising Success for Our Customers"
Rex Briggs, CEO, Marketing Evolution; Author of "What Stick's" |
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| 10:20 - 10:30 am |
Transition/Networking Break |
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| 10:30 - 11:30 am |
Topic Forums
Topic A: "Millennials’ Social Media Addiction: The Role of Consumer Branding in Online Identity Production"
Samantha Skey, SVP Strategic Marketing, Alloy
Topic B: "Behind YouTube Hits"
Suzie Reider, CMO, YouTube
Brian Monahan, SVP, User Generated Content Practices, IPG Emerging Media Lab
Topic C: "Gender Specific Marketing Discoveries"
Joseph Carrabis, CRO & Founder, NextStage Evolution & NextStage Global |
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| 11:30 am - 12:00 pm |
Transition/Networking Break |
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12:00 - 1:30 pm
1:30 - 1:45 pm |
Luncheon/Networking
Engage to Win Prize Awards (Courtesy of Tacoda) |
Sponsored by:
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| 1:45 - 2:45 pm |
Keynote: "The Internet is Being Cheated and You Can Fix it"
Michael Drexler, former CEO, Zenith Optimedia and Founder, DrexlerGellerAssociates
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| 2:45 - 3:00 pm |
Transition/Networking Break
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3:00 - 3:45 pm |
Summit Feedback Session (Agency Attendees Only) |
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3:45 - 5:00 pm |
WiFi Afternoon Mixer |
Sponsored by:
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| 3:00 - 7:00 pm |
Shipping Desk |
Sponsored by:
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| 6:30 - 7:30 pm |
Cocktail/Networking Reception |
Sponsored by:
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| 7:30 - 9:30 pm |
Dinner |
Sponsored by:
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| 9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by:
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| Wednesday, December 6 |
| 8:00 - 8:45 am |
Networking Breakfast |
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| 8:45 - 9:00 am |
Presentation of Summit Feedback |
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| 9:00 - 9:30 am |
Town Hall Forum
Kurt Indvik, General Manager, iMedia Communications, Inc. |
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| 9:30 am |
Closing Remarks |
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