| Saturday, February 3th |
| 6:30 pm |
Cocktail/Dinner Party
(Marketers Only Meeting, Brand Marketers Only) |
Sponsored by:
 |
| Sunday, February 4th: Arrival Day |
| 8:30 am - 3:00 pm |
Brand Marketers Only Breakfast and Meeting |
|
| 3:00 - 8:00 pm |
Summit Registration Desk Open |
|
| 4:30 - 5:30 pm |
Sponsored Media Presentations
(Brand Marketers Only) |
|
| 6:00 - 9:00 pm |
Opening Cocktail & Networking Reception/Super Bowl Party |
Sponsored by:
 |
| Monday, February 5th: Opening Day |
| 7:00 am - 5:00 pm |
Wi Fi Lounge |
Sponsored by:
 |
| 8:00 - 9:00 am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Only) |
|
| 7:45 - 8:45 am |
Industry Breakfast for Sellers Presentation
Bennett Zucker, Vice President, Right Media, Inc. |
Sponsored by:
 |
| 8:45 - 9:00 am |
Transition/Networking Break |
|
| 9:00 am |
Welcome Remarks
Rick Parkhill, CEO, iMedia Communications |
|
| 9:10 - 9:50 am |
Keynote Presentation: Media 2.0 -- Where consumers are going and how to connect with them
Randy Falco, Chairman and CEO, AOL LLC |
|
| 9:50 - 10:35 am |
Panel Presentation: Open Source Advertising...The Ultimate Conversation!
Ed Cotton, Director of Strategy, BSSP
Sarah Fay, President, Isobar U.S.
Jill Howard Allen, Online Marketing Manager, Southwest Airlines
Babs Rangaiah, Director, Media & Entertainment, Unilever USA
Moderator: Doug Weaver, President, Upstream Group |
|
| 10:35 - 10:45 am |
Transition/Networking Break |
|
| 10:45 - 11:30 am |
Insight Presentation: Tracking Who Participates in Online Communities and Why
Jeff Cole, Director, USC Annenberg School Center for the Digital Future |
|
|
11:30 - 11:45 am
11:45 - 12:45 pm |
Transition/Networking Break
Roundtable Discussions
Topic A - Making loyalty programs work online
Topic B - Email - too much or not enough?
Topic C - Managing online processes
Topic D - Beyond the pre-roll
Topic E - Making mobile work
Topic F - Branding with social networks
Topic G - Should your brand blog?
|
|
| 12:45 pm |
Boxed Lunches/ Depart for Recreation Activities |
Sponsored by:
 |
| 6:30 - 7:30 pm |
Cocktail/Networking Reception |
Sponsored by:
 |
| 7:30 - 9:30 pm |
Dinner |
Sponsored by:
 |
| 9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by:
 |
| Tuesday , February 6th |
| 7:00 am - 5:00 pm |
Wi Fi Lounge |
Sponsored by:
|
| 8:00 - 9:00 am |
Sponsored Media Presentations & Breakfast
(Brand Marketers Only) |
|
| 7:45-8:45 am |
Industry Breakfast for Sellers |
|
| 8:45 - 9:00 am |
Transition/Networking Break |
|
| 9:00 am |
Opening Remarks
Rick Parkhill, CEO, iMedia Communications, Inc. |
|
| 9:10 - 9:50 am |
Keynote Presentation: Good vs. Evil in the Age of Open Media
Jason Calacanis, Entrepreneur in Action, Sequoia Capital |
|
| 9:50 - 10:00 am |
Transition/Networking Break |
|
| 10:00 - 10:45 am |
Topic Forums
Topic A: Social Search and Social Media Optimization
Kevin Ryan, CEO, KineticResults & iMedia Search Editor
Ron Belanger, Vice President of Agency Development, Yahoo! Search Marketing
Topic B: Conversational Marketing - Strategic Underpinnings to Campaign Tactics
Tom Hespos, President, Underscore Marketing
Tom Troja, Vice President, Sales and Marketing, Pajamas Media
Topic C: Corporate Responsibility: Making Sure Your Website Hits the Mark
Kevin Pate, Vice President, Consumer Products Practice Leader, imc² |
|
| 10:45 - 11:15 am |
Spotlight Presentations
Showcase A: Think Globally, Act Locally: Successfully Managing a Global Integrated Search Campaign
Matt Kain, Senior Vice President, Business Development, 24/7 Real Media |
Sponsored by:
 |
Showcase B: Users Across Sites - How duplication impacts conversions, delivery, and efficiency
Jed Fowler, Analyst, Atlas |
Sponsored by:
 |
Showcase C: Rich Media Interaction and Engagement Rates - is The Emperor Naked?
Yoav Arnstein, VP/General Manager, North America, Eyeblaster |
Sponsored by:
 | |
| 11:15 - 11:45 am |
Spotlight Presentations (Repeated) |
|
| 11:45 - 12:00 pm |
Transition/Networking Break |
|
| 12:00 - 1:30 pm |
Luncheon/Networking |
Sponsored by:
 |
| 1:30 - 2:30 pm |
Creative Presentation: Shifting Conversations. Shirfting Creative.
Alan Schulman, Chief Creative Officer, Brand New World |
|
| 2:30-3:15pm |
Summit Feedback Session
(Brand Marketers only) |
|
| 6:30-7:30pm |
Cocktail/Networking Reception |
Sponsored by:
 |
| 7:30-9:30pm |
Dinner |
Sponsored by:
 |
| 9:30-11:30pm |
After-Dinner Reception |
|
| Wednesday, February 7th |
| 8:00 am - 8:45 am |
Networking Breakfast |
|
| 8:45 - 9:00 am |
Presentation of Summit Feedback |
|
| 9:00 - 9:30 am |
Town Hall Forum
Kurt Indvik, General Manager, iMedia Communications, Inc. |
|
| 9:30 am |
Closing Remarks |
|
