What is Breakthrough and Why Should You Be There?

iMedia created the Breakthrough Summit in 2006 to tackle the full range of issues and opportunities marketers and their agencies are dealing with as they seek to employ “breakthrough” emerging media such as broadband video, mobile marketing, and in-game advertising. The summit sold out, and attendees—both agencies and brand marketers—expressed continued need for deeper exploration of leading breakthrough media platforms in the future.

The 2007 Breakthrough Summit, March 25 – 28, 2007, at Lake Las Vegas, will, again, bring together the best and most active online marketers—both brands and their agencies—with online media sellers and technology service providers. The goal: to foster growth of effective campaigns integrating emerging media applications. If your marketing strategies for 2007 include extending your brand onto these platforms, then you can’t afford to miss Breakthrough ’07.

The iMedia Breakthrough Summit is by invitation to marketers and their agencies only and space is limited, so don’t wait — request your invitation today

A Great Opportunity to Exchange Ideas With Your Peers

The mix of Breakthrough attendees includes:
• 170 senior level brand marketers and advertising
agency executives (the buyers)
• 160 publishers, ad networks, emerging media technology
companies and other service providers (the sellers)

Content That Tackles Timely Opportunities and Challenges

As with all iMedia Summits, an Advisory Board of industry executives will meet with iMedia staff months before Breakthrough to map out the conference theme and major issues to be addressed. The goal is to create a program that not only provides targeted, actionable insight on the industry’s current issues, but does so in a way that encourages all attendees to participate and contribute to the dialogue. 

Who will be at iMedia’s Breakthrough Summit?

Here’s just a small sampling of Breakthrough '06 attendees...

Company	Title
Anheuser-Busch	Director of Interactive Marketing
Bank of America	SVP, Global Marketing Innovation
Denuo/Publicis	SVP/Ventures
Fox Broadcasting	VP, Advertising
Hewlett Packard	Director, Interactive & Emerging Media Technology
MediaVest Worldwide	VP, Assoc. Dir. of Digital Media & Innovation
Pepsi	Director of Digital Media
RPA	SVP, Media Director, Interactive
Sprint Nextel Corp.	VP, Media
The Coca-Cola Co.	Group Mgr., Global Interactive Marketing

For complete list, click here

Why are emerging platforms such a hot topic?

"As multiple emerging technology platforms are playing a more significant role in marketing budgets, it's time to not only get a '101' on these platforms but examine their trends, case studies, ROI metrics and immediate applications. As a leader in results-oriented networking events between advertisers, marketers, technologies and brands, iMedia is poised to pull off a successful first effort focused on emerging platforms, and I am thrilled to contribute to its success."
-- Nihal Mehta, President/co-Founder, IPSH

"The online industry desperately needs an emerging platform Summit where the issues facing Advertisers, Marketers, Technologies and Brand as a business model for marketing through these new platforms is explored, and conventions can be challenged and new insights developed. No organization is better able to make such an emerging platform Summit a reality than is iMedia. I applaud the initiative iMedia is taking and look forward to being an active supporter and participant in the development of this event."
-- Todd Herman, Director, Business Strategy, MSN Video/Movies/TV, Microsoft

"As media channels evolve into a fragmented, digital domain; they present significant challenges and opportunities for improved addressability, optimization, and measurement. All constituents in the media industry have a stake in how this transition to digital media is managed. Furthermore, the industry is increasingly reliant on emerging technology platforms to manage and exploit this change. iMedia is demonstrating their grasp of the issues by creating this emerging platform Summit event with the quality of thought leadership and content they can deliver. By organizing smart and experienced leaders representing brand marketers, agencies, media distribution, and technology, iMedia is helping to frame up the business model dialogue in a relevant and meaningful way."
-- Scott Ferris, Senior VP and General Manager, Atlas On Demand, Atlas DMT

Request Your Invitation Now!