| Monday, April 30: Opening Day |
| 1:00 - 7:00 p.m. |
Summit Registration Desk Open |
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| 2:00 - 3:30 p.m. |
Welcome Remarks & Opening Panel:
Melissa Adams, Senior Manager, Online Advertising, Nissan
Rhonda Fortner, Interactive Supervisor, Saatchi & Saatchi LA
David Harris, E-Business & CRM Manager, American Suzuki Motor Corporation
Patrick Hong, Senior Technical Editor, Director, Digital Strategy & Development, Road & Track Magazine
Ann Palmer, Senior Media Analyst, American Honda Motor Co.
Moderator: Dillon McDonald, Chief Operating Officer, Jumpstart Automotive Media |
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| 3:30 - 3:45 p.m. |
Transition/Networking Break |
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| 3:45 - 4:45 p.m. |
Insight Presentation: Improving the Brand Site Experience
Min Cho, Senior Analyst II, Digital Marketing Solutions, J.D. Power & Associates |
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| 4:45 - 5:45 p.m. |
Roundtable Discussions
Topic A: The Social Scene
Topic B: OEMs and ROI
Topic C: The Traditional Issues
Topic D: Emerging Platforms |
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| 5:45 - 6:00 p.m. |
Transition/Networking Break |
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| 6:00 - 7:00 p.m. |
Cocktail Reception |
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| 7:00 - 9:00 p.m. |
Dinner Keynote Presentation: Marketing 2.x
Julie Roehm, Marketing Communications Consultant
In the 1.0 world, television was king. In the 2.0 world, the internet came of age. In the 3.0 world, all our screens will be connected to the network of information and entertainment on demand. This world will tear down the walls between brands, media, studios, agencies and consumers (and already is). The question isn't if it will happen. The question is "what are we doing to get ready for it?" M2.x looks at the coming changes and explores what forward-thinking companies can (and are) doing to thrive in the 3.0 world. |
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| Tuesday, May 1 |
| 8:00 a.m. - 1:00 p.m. |
Summit Registration Desk Open |
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| 8:00 - 9:00 a.m. |
Breakfast |
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| 9:00 - 10:00 a.m. |
Opening Remarks and Keynote Presentation: Getting the Most Out of Integration
Joel Ewanick, VP Marketing, Hyundai Motors America |
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| 10:00 - 10:15 a.m. |
Transition/Networking Break |
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| 10:15 - 11:15 a.m. |
Creative Presentation: Filters of Engagement
Peter Kang, Creative Director, Interactive & Emerging Technology, Saatchi & Saatchi LA
Moderator: John Durham, President of Sales & Marketing, Jumpstart Automotive Media |
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| 11:15 - 11:30 a.m. |
Transition/Networking Break |
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| 11:30 - 12:30 p.m. |
Panel Presentation: Navigating NEW New Media Platforms
Mobile: Christian Arens, Director, Marketing, Ad Infuse, Inc.
Social Media: Karl Brauer, Editor in Chief, Edmunds.com
Gaming/2nd Life: Adam Broitman, Dir. of Emerging & Creative Strategy, Morpheus Media
Moderator: Brad Berens, Chief Content Officer, iMedia |
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| 12:30 - 2:00 p.m. |
Luncheon with Keynote Speaker: The Evolution of Engagement
Ray Wert, Senior Editor for www.Jalopnik.com, Gawker Media's auto blog
The promise of the web as a breaking news & entertainment medium isn't new, but the development of content companies founded expressly to capitalize on the immediacy & intimacy of the internet is new (again). This is due to a combination of improved technical systems to manage online advertising, massive broadband adoption and, importantly, reset marketer expectations (and budgets). But in this a climate of advertising change, we rarely have the opportunity to take a hard look over the editorial fence -- the systems currently available at editorial disposal, an evolved publishing format better suited to online readers' tastes and the changing rules of engagement with the public relations professional -- for the purpose of drawing any lessons into how we plan and execute our marketing communications. |
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