April 16-17, 2007  |  Dearborn, MI
EVENT INFO

Speaker Submission Information


The iMedia Driving Interactive Summit: April 16 – 17, 2007
Dearborn, Michigan


The purpose of this document is to provide those inquiring about speaking and panel opportunities with the most up to date, focused information possible, so that you (a) have a solid understanding of the event, (b) understand our program needs, (c) understand the criteria we use in selecting speakers and (d) can best prepare for further discussions about speaking opportunities for this event. If you or one of your colleagues is interested in pursuing one of the opportunities outlined below please contact:

What to submit:
You will need to include in your email the following four items:

  • Executive bio
  • List of previous speaking engagements
  • Proposed topics
  • Value of the presentation to the audience

Please submit to: masha@imediaconnection.com

When to submit: The deadline is February 28, 2007
The following information will provide you with all you need to know about the planning and execution of this event. Specifically, they include the following:

Mission of the Events
Driving Interactive, a one-day informational and networking event, is presented by iMedia Communications in cooperation with JumpStart Automotive. The event allows automotive marketers and their agencies a peer-to-peer forum designed to advance digital media as an integral marketing platform for the automotive industry. Driving Interactive brings together senior level automotive marketing executives and their agencies to explore the latest interactive marketing trends and cutting edge strategies employing the full range of media platforms, from online, to mobile to broadband video. These marketers with powerful budgets are looking for an in-depth approach to their unique needs, and Driving Interactive will deliver depth of information.

Our Approach to Content

  • iMedia Communications acts as the content producer and the advocate for attendees and seeks to provide them with the highest quality content and ideas.
  • Editorial Independence.
    Unlike conferences where “stage time” is allotted to sponsors in exchange for their financial commitments, iMedia Summit events are known for their rigorous commitment to providing great content – regardless of the source.
  • Driven by pre-selected topics.
    While we publish an open call for speakers and papers, we do not look to those interested in speaking to set the agenda for us. iMedia Communications selects topics for panel discussions, table discussions, keynotes and presentations… and then recruits speakers.
  • Drawn from Committed Attendees.
    Though we receive dozens of speaking inquiries from those who “will come if I can speak or be on a panel,” we select our speakers and panelists (with the exception of keynotes) from among our invited guests and registered attendees. This approach assures that we’re drawing speakers from those who understand and are committed to the success of the events. We believe that the Summit experience is valuable enough, in and of itself, that “stage time” should not be the determining factor in attending. It’s an approach that has served us well, not only in building a strong community of iMedia attendees, but also a quality base of speakers and panelists.
  • Interactivity.
    Whenever and wherever possible, we strive to make our content highly interactive. Panel discussions each include a primary moderator who is encouraging panelists to “mix it up” and a secondary moderator who is roving the audience with a microphone, soliciting questions. We also encourage networking and interactivity through assigned seating at meals and general sessions and by providing stimulating discussion questions.
  • Output focused.
    Whenever possible, we try to gather the knowledge shared in our presentations and discussions. This means that all presentations are made available online immediately after the conference. It also means that discussions are recorded by their moderators and summaries are offered shortly after the event, either online or by e-mail to the participants. We see the Summits as key events in the evolution of the online medium, and believe we have the responsibility to record and report on them.
  • Panelists
    We select panelists based on the potential value of their contribution to the Summit, and measure that potential across several different factors. In order of diminishing importance, they are: Influence, expertise, point-of-view and panel/speaking experience. Wherever possible, we will select panelists who carry significant influence in the interactive or traditional advertising marketplace. Also, it will be our bias to feature as many advertisers and agency representatives on panels as we possibly can; feedback from our paying attendees indicates that they like to hear from those who hold the purse strings. This means that there will be very few on-stage opportunities for media company and vendor executives.
  • Case study presenters
    Case studies will, in nearly all cases, originate from specific advertisers and ad agencies. Sometimes these case studies will revolve around a program the advertiser or agency has created with a specific media vendor, but we will encourage presenters to come forward with ideas that are replicable across many sites and vendors whenever possible, so that the concepts have relevance to a broad cross section of attendees.