April 16-17, 2007  |  Dearborn, MI
EVENT INFO

"Driving Interactive '07 Summit"
Presented by iMedia & JumpStart Automotive

April 16-17, 2007
Dearborn, MI

Monday, April 16: Opening Day
1:00 - 7:00 p.m. Summit Registration Desk Open  
2:00 - 3:30 p.m. Welcome Remarks & Opening Panel: Hot Topics - Ask the Experts
Kevin Brown, Senior Partner & Managing Director, Ford Motor Media (FMM)
Robin Cooper, Vice President, Advertising & Business Development, Kelley Blue Book
David Duncan, Regional Sales Manager, BMW
Todd Riley, VP Digital Director, GM Planworks
Scott Shamberg, VP, eMarketing, Critical Mass
Moderator: Joe Kyriakoza, VP of Product Strategy, Jumpstart Automotive Media
 
3:30 - 3:45 p.m. Transition/Networking Break  
3:45 - 4:45 p.m. Insight Presentation: Improving the Brand Site Experience
Min Cho, Senior Analyst II, Digital Marketing Solutions, J.D. Power & Associates
 
4:45 - 5:45 p.m.

Roundtable Discussions
Topic A:
The Social Scene
Topic B: OEMs and ROI
Topic C: The Traditional Issues
Topic D: Emerging Platforms

 
5:45 - 6:00 p.m. Transition/Networking Break  
6:00 - 7:00 p.m. Cocktail Reception  
7:00 - 9:00 p.m. 

Dinner Keynote Presentation: Marketing 2.x 
Julie Roehm, Marketing Communications Consultant
In the 1.0 world, television was king. In the 2.0 world, the internet came of age. In the 3.0 world, all our screens will be connected to the network of information and entertainment on demand. This world will tear down the walls between brands, media, studios, agencies and consumers (and already is). The question isn't if it will happen. The question is "what are we doing to get ready for it?" M2.x looks at the coming changes and explores what forward-thinking companies can (and are) doing to thrive in the 3.0 world.

 
Tuesday, April 17
8:00 a.m. - 1:00 p.m. Summit Registration Desk  
8:00 - 9:00 a.m. Breakfast  
9:00 - 10:00 a.m. Opening Remarks and Automotive Marketer Keynote:
Mike Perugi, Manager, Interactive Retail and Owner Services,
Interactive Communications, DaimlerChrysler
 
10:00 - 10:15 a.m. Transition/Networking Break  
10:15 - 11:15 a.m. Creative Presentation: Filters of Engagement
Sam Cannon, Group Creative Director, Organic
Matt Canzano, Executive Creative Director, McCann Erickson
Ian Wessman, Director of Creative Technology, Saatchi & Saatchi LA
Moderator: John Durham, President of Sales & Marketing, Jumpstart Automotive Media
 
11:15 - 11:30 a.m. Transition/Networking Break  
11:30 - 12:30 p.m. Panel Presentation: Navigating NEW New Media Platforms
Christian Arens, Director, Marketing, Ad Infuse, Inc.
Adam Broitman, Director of Emerging & Creative Strategy, Morpheus Media
Michelle Krebs, Automotive Blogger, Edmunds
Moderator: Brad Berens, Chief Content Officer, iMedia
 
12:30 - 2:00 p.m. Luncheon with Keynote Speaker: The Evolution of Engagement
Ray Wert, Senior Editor for www.Jalopnik.com, Gawker's Media auto blog
The promise of the web as a breaking news & entertainment medium isn't new, but the development of content companies founded expressly to capitalize on the immediacy & intimacy of the internet is new (again). This is due to a combination of improved technical systems to manage online advertising, massive broadband adoption and, importantly, reset marketer expectations (and budgets). But in this a climate of advertising change, we rarely have the opportunity to take a hard look over the editorial fence -- the systems currently available at editorial disposal, an evolved publishing format better suited to online readers' tastes and the changing rules of engagement with the public relations professional -- for the purpose of drawing any lessons into how we plan and execute our marketing communications.
 
 

Schedule - subject to change