| Saturday, May 19th |
| 6:30 - 9:30 pm |
Cocktail/Dinner Party
(Agency Only Meeting/Agency Attendees Only) |
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| Sunday, May 20th: Arrival Day |
| 8:30 - 3:00 pm |
Agency Only Meeting |
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| 3:00 - 8:00 pm |
Summit Registration Desk Open |
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| 5:15 - 6:30 pm |
Sponsored Media Presentations (Agency Attendees Only) |
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| 7:00 - 9:30 pm |
Opening Cocktail and Networking Reception/Dinner |
Sponsored by:
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| 9:30 - 11:30 pm |
After-Dinner Reception |
Sponsored by:
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| Monday, May 21st: Opening Day |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
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| 8:00 - 9:00 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only) |
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| 8:00 - 9:00 am |
Industry Breakfast for Sellers: We Live in Interesting Times
Adrienne Skinner, VP of Online Strategic Sales, Comcast Cable Communications, Inc. |
Sponsored by:
 |
| 9:00 - 9:15 am |
Transition/Networking Break |
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| 9:15 - 9:25 am |
Welcome Remarks
Rick Parkhill, CEO, iMedia Communications, Inc |
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| 9:25 - 10:00 am |
Keynote Presentation: The OREO DOCTRINE - The Binary Future of Online Advertising
Doug Weaver, President, Upstream Group Inc. & Senior Analyst, iMedia Communications, Inc.
Even as digital marketing booms and dollars continue to flow, media sellers, agencies, technology and research providers all continue to struggle with a lucid vision for the future. Planning businesses and careers can be dicey when the landscape seems to shift and visibility dims beyond the next news cycle. In this provocative presentation, Upstream Group President and long-time iMedia Summit contributor Doug Weaver serves up the Oreo Doctrine, a vision for how our industry will split into two very different worlds in the coming years. If you’re guessing Brand vs. Direct Response or Search vs. Display, guess again. The real split will be even deeper and more profound. And as Weaver explains, it will change everything about how we interact with one another. If you’re planning a business, considering your career or just wondering how a sandwich cookie factors into all this, stay tuned. |
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| 10:00 - 10:45 am |
Panel Presentation: Unite or Perish
David Friedman, President, Central Region, Avenue A | Razorfish
Scot McLernon, SVP, Advertising Sales, CBS Interactive
Penry Price, Director of North American Sales, Google
Moderator: Gay Gaddis, President & CEO, T3
Marketers are enlisting multiple agency partners to stay ahead of the rapidly changing media landscape and effectively engage consumers with their brand. The challenge for clients is orchestrating a diverse group of agencies. And for collaborating organizations, it is critical to keep the client’s goals at the forefront and “play nice.” But playing nice is not enough. It’s about true collaboration and breaking down the walls that have long separated traditional advertising practitioners from interactive, kept publishers and agencies at odds with each other and kept brands from embracing change and reaching ultimate results. In this session, join the thought leaders from both the agency and the publisher side, who will present their vision of collaboration. Each panelist will share an example of how they’ve successfully worked side by side with competitors, amplified each other’s specialties and resources and set aside egos in the best interest of the client. They will also discuss the pitfalls that have hindered this process and focus on steps to integrate amicably to achieve great work. |
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| 10:45 - 11:00 am |
Transition/Networking Break |
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| 11:00 am - 12:30 pm |
One Minute Match-Ups
A new "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients.
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| 12:45 pm |
Boxed Lunches and Depart for Recreational Activities |
Sponsored by:
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| 6:30 - 7:30 pm |
Cocktail/Networking Reception
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Sponsored by:
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| 7:30 - 9:00 pm |
Dinner |
Sponsored by:  |
| 9:00 - 11:00 pm |
After-Dinner Reception |
Sponsored by:  |
| Tuesday, May 22nd |
| 7:00 am - 5:00 pm |
WiFi Lounge |
Sponsored by:
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| 8:00 - 9:00 am |
Sponsored Media Presentation & Breakfast (Agency Attendees Only) |
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| 8:00 - 9:00 am |
Industry Breakfast for Sellers |
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| 9:00 - 9:15 am |
Transition/Networking Break |
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| 9:15 - 9:25 am |
Opening Remarks
Masha Geller, Content Director, iMedia Summits |
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| 9:30 - 10:15 am |
Keynote Panel Presentation: Serious Issues
Stephen Cassidy, Chief, Internet, Television, Radio & Image Section, UNICEF
Jason McQueen, Senior Strategic Consultant, Mindshare
Liba Rubenstein, Public Affairs Coordinator, MySpace
Moderator: Brian Reich, Director of New Media, Cone
Virtually every organization, whether it’s a major company or a tiny non-profit organization, wants to know how to engage their audience and drive real, meaningful action. And your job, in the agency world, is to help them do that. Some of your clients measure success by driving sales of a product, others by raising awareness of an issue or mobilizing on behalf of a cause. No matter, technology, and especially the internet, provides both venues and tools for making this happen. They and facilitate facilitating the discussion of ideas, sharing of opinions, and meaningful and measurable engagement.
But what makes it successful?
First, recognize that we are in the early stages of a dramatic transition from a “‘read-only’’’ culture to a new, more dynamic “‘read-write’’’ culture. The audience wants to have choice in what they do. They want to have an impact. And they want feedback when they give, transparency when they invest, and accountability on everything. Social networking and video sharing are just two of the increasing number of online techniques where people no longer just interact with content by “reading” and “clicking,” but digest messages and then contribute their own ideas.
You see it from companies who are talking about their corporate responsibility platform, mobilizing their membership to take action, or marketing a product line that benefits the society as a whole. What is the magic ingredient? Substance. Organizations have both a need and an opportunity to talk about serious issues – to be authentic, transparent, and sustainable in their operations and communications. We aren’t talking about going green or baring your soul; – just meeting your audience’s expectations for how to have a conversation and to address their needs.
Organizations that deal in the serious issues space face this challenge every day. And we can learn a lot from them. They know how to create innovative experiences that the audience can access and influence while still including a take- away message that is meaningful and actionable. They know how to build loyalty and drive participation. And everything they do changes the world. This panel will discuss what drives success in the serious issues space and the lessons all organizations – and the agencies who that work with them – can take from that. We will explore what makes serious content popular on social media sites, what kind of activities organizations should be creating, and how can you can make sure people see what you are doing once you’ve made it, - in the context of the issues that are important to them. and to the society as a whole. |
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| 10:15 - 11:00 am |
Insight Presentation: Ad Attitudes: What people really think about advertising
Rick Bruner, Director of Research & Industry Relations, DoubleClick
Conventional wisdom is that consumers hate advertising, period. The truth is much more nuanced than that, and not nearly so negative. In a survey of more than 6,000 online consumers,
DoubleClick found that two thirds of respondents agreed that they pay more attention to ads when they are planning a related purchase. Half said they appreciate advertising’s role in subsidizing the cost of the media they consume. More than a third said ads often provide useful information. And fewer than 20 percent claimed to hate advertising.
In its “Touchpoints IV Focus Report,” DoubleClick looks closely at the variety of attitudes and actions consumers take in response to the advertising in their lives, online and offline. The analysis looks at the attitudes and actions that different segments take in response to advertising, including the gender, age groups, heavy media users and self-proclaimed “ad haters.”
Highlights of the research include the following:
• People acknowledge that ads affect their purchase decisions
• People’s opinions about ads are mixed and sometimes positive
• Older consumers value ads more in principle, while younger people value ads more in practice
• Heavy media users respond more positively to ads in those media
• People who say they hate all ads still pay attention and act on them |
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| 11:00 - 11:15 am |
Transition/Networking Break |
Sponsored by: |
| 11:15 am - 12:15 pm |
Roundtable Discussions
Topic A: Focusing on the Consumer
Topic B: The Importance of Analytics
Topic C: Managing Online Processes
Topic D: Shifting TV Budgets
Topic E: Landing vs. Home - The Webpage |
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| 12:15 - 12:30 pm |
Transition/Networking Break |
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12:30 - 2:00 pm |
Luncheon/Networking |
Sponsored by: |
| 2:00 - 2:45 pm |
Breakout Sessions
A: Podcasting: How and Why it Works for Marketers
Greg Mand, Senior Director, Business Development, PodShow
Shideh Hashemi, Product Director, Splenda Brand
B: Is UGC a technology sale or a consultative sale?
Mark Mitchell, Executive Director - SPEED Digital Media, SPEED Channel
Tara Lamberson, VP of Marketing & Strategy, MindComet
C: Realities of ad-supported mobile
Dave Russell, Director of Digital and Interactive Media, GSD&M
Roger Wood, Senior VP & GM, Americas, Amobee Media Systems |
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| 2:45 - 3:00 pm |
Transition/Networking Break |
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3:00 - 7:00 pm |
Shipping Desk |
Sponsored by:
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3:00 - 3:45 pm |
Breakout Sessions
A: Emerging online advertising platforms & business models
Erik Hawkins, CEO & Co-Founder, PureVideo Networks, Inc.
Chase Norlin, CEO, Pixsy
Jed Savage, EVP, Strategy & Development, ScanScout
Moderator: Kevin Ryan, CEO, Motivity Marketing
B: Widgets in the Media Mix
Chris Cunningham, VP of Ad Sales, FreeWebs
Moderator: Tom Hespos, President, Underscore Marketing
C: Merging the Digital Marketing Divide: How Effective Campaign Management Can Move Brands into Next Generation Online Advertising
Yoav Arnstein, GM, North America Operations, Eyeblaster, Inc.
Shawn Gurn, Associate Media Director, Moroch Partners |
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3:45 - 4:00 pm |
Transition/Networking Break |
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| 4:00 - 4:45 pm |
Agency Only Feedback Meeting |
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| 6:30 - 7:30 pm |
Cocktail/Networking Reception |
Sponsored by:
 |
| 7:30 - 9:00 pm |
Dinner |
Sponsored by:
 |
| 9:00 - 11:00 pm |
After-Dinner Reception |
Sponsored by:
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| Wednesday, May 23rd |
| 7:30 - 11:00 am |
Shipping Desk |
Sponsored by:
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| 8:00 - 9:00 am |
Networking Breakfast |
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| 9:00 - 9:45 am |
What We Didn't Talk About
Brad Berens, Chief Content Officer, iMedia Communications, Inc. |
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Town Hall Forum
Kurt Indvik, General Manager, iMedia Communications, Inc. |
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| 9:45 - 10:15 am |
Closing Remarks |
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