8:30 - 2:00 pm

2:00 - 3:00 pm

Brand Only Meeting

Insight Presentation: Brands and Branding in the "Push-Pull" Marketplace
Presenter:
- Don Schultz, President, Agora / Professor Emeritus-in-Service, The Medill School, Northwestern University

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Industry Breakfast for Sellers:
Presenter:
- Mike Stoeckel, Vice President, Advertising Innovations & Operations, Fox Interactive Media

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Welcome Remarks
- Rick Parkhill, CEO, iMedia Communications Inc.
- Brad Berens, Chief Content Officer, iMedia Communications Inc.

- Sean Finnegan, CEO, Omnicom Media Group Digital
With increased media fragmentation fueled by growth in the digital sector, advertisers have to go beyond broadly relaying their message to consumers. Instead, marketers must leverage multiple platforms, contact points and technologies to develop relationships. Sean will discuss the evolution of relationship marketing, examples of how top marketers are developing strong connections with consumers today and his perspective on how marketers will build relationships in the future.

Panel Presentation: Planning for the Future - Fearful Hysteria vs. Thoughtful Urgency
How do we blaze new trails in our constant whirl of metamorphosis? What’s the right balance between the proven, the experimental, and the truly innovative? Today, the urgency to experiment digitally extends beyond identifying the “next big thing.” In this world of dialogue and engagement, our fundamental challenge is to create new models of brand stewardship and new mechanisms for planning, communicating, and measuring the effectiveness of our messages. This panel will discuss which models and mechanisms are working: new brand models that embrace consumer participation; new mechanisms for managing paid and unpaid media; and new approaches to gauge and rapidly respond to consumer reaction. Hear from some of the industry’s brightest luminaries as they present strategies, case studies, and opinions around the effective use of established media, emerging technology, social media, widgets, iTV, and apply them to your own business as you plan for the future.
Panelists:
- David Smith, President and CEO, Mediasmith, Inc.
- Alan Schulman, SVP, Executive Creative Director, Director User Experience, imc²
- Jack Haber, VP, e-Business, Colgate Palmolive
- Joe Jaffe, President and Chief Interruptor, Crayon
Moderator:
- Susan MacDermid, Senior Vice President, Strategy, Real Branding

11:15 am - 12:45 pm

One Minute Match-Ups
A new "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients.

12:45 - 2:15 pm

Luncheon
Special Presentation: An Audience With Your Customer
Where you’ll spend your next billion and why you’ll love doing it! - An overview and case study presentation on engaging and driving audience while developing and managing content.
Presenter:
- Adam Curry, President & Co-Founder, PodShow

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Keynote Presentation: Audience Reinvestment
Despite the tremendous growth in web advertising today, Doug Weaver believes that we're still only realizing a ridiculously small portion of its current potential for marketers. Too many marketers, agencies, publishers and networks still focus on the web's direct sale, DR and activation qualities.  But if you're thinking this is another conversation about "branding," think again.  In this provocative, prescriptive keynote, iMedia's Senior Analyst will tell us why the time is right for a serious, aggressive conversation about the reallocation of TV audience dollars.  If you're curious about how to turn fat into muscle while also enjoying a nice slice of cake, be sure to be there.
Presenter:
- Doug Weaver, President, Upstream Group / iMedia Senior Analyst

Power Panel Presentation: The Big Picture
New media age consumers are no longer silent, and--at least online--consumers have immense influence on marketing messages… sometimes even creating their own ads. The explosion of blogs, chat rooms, user-generated content and the proliferation of online content and widespread increase in bandwidth has changed the nature of the conversation. The good news is that this has caused marketers to invest increasing amounts of time and budget to interactive marketing while still investing heavily in traditional media. But outside the interactive department, how do today's CMOs view the totality of the marketing mix? What are the big-picture challenges as the C-level officers juggle TV, print, outdoor and online? How do they balance taking big risks against keeping their jobs for longer than 23 months? As 21st century corporations change how they communicate, how will the role of marketing change across media. The short version of these questions: what keeps the C-level up at night, and what hope gets them out of bed in the morning?
Panelists:
- Tim Mapes, CMO, Delta Air Lines
- Jean-Philippe Maheu, Digital Chief, Ogilvy
- Peter Krainik, CMO CLUB Founder / Chief Marketing and Sales Officer, QD Technology
Moderator:
- Scot McLernon

Spotlight Presentations:
Showcase A presented by Paul Joachim, SVP Sales, North America, Vibrant Media

Showcase B presented by Nir Shimoni, VP, Product Planning & Business Development, Eyeblaster

Showcase C presented by Chris Cunningham, Global VP of Sales, Freewebs

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Breakout Presentations:

A: Monitoring Your Brand Online
Presenters:
- Tom Hespos, President, Underscore Marketing
- Debra Aho Williamson, Senior Analyst, eMarketer
- Suzie Reider, Head of Sales and Marketing, YouTube

B: What Your Website is Really Saying
Presenters:
- Joseph Carrabis, CRO and Founder, NextStage Evolution & NextStage Global
- Brad Berens, Chief Content Officer, iMedia Communications, Inc.

C: Case Study: Making NFL Football Online a Reality
Questus teamed up with Verizon, one of the NFL's major sponsors, to build a platform for distribution of NFL games online.
Presenters:
- Joseph Dumont, Partner and Managing Director, Questus
- Ruth Farley, Director of Product Development, Verizon

1:15 - 2:30 pm

Luncheon

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Roundtable Discussions
Topic A: Emerging Technologies
Topic B: New Metrics in Media
Topic C: User Generated Media & Conversational Marketing
Topic D: Impact of 2007 Mergers & Acquisitions
Topic E: Mobile Campaigns

3:00 - 7:00 pm

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Dinner
Closing Keynote Presentation: Reaching and Impacting Thought Leaders
Brands increasingly understand the need to reach and impact influencers. What does this mean for marketers looking to engage the elusive "brand evangelist" online? In the glory days of television, media planners could buy network time and then go enjoy a long lunch. Times have changed, of course. Consumers have gained control over the content they consume -- both online and off -- and advertisers have woken to the need to adjust their strategies to match. How can online marketers benefit from the fragmentation of the web to zero-in on the all-important sweet spot? They have to look for consumers who are smart, passionate, influential, and engaged.
Arianna Huffington, Co-Founder and Editor in Chief, Huffington Post

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