March 16 - 19, 2008  |  Rancho Mirage, California
EVENT INFO

iMedia Breakthrough Summit Schedule
"Actionable Marketing Strategies for Emerging Digital Platforms"

Sunday, March 16th: Arrival Day

3:00 - 8:00 pm

Summit Registration Desk

 

5:30 - 6:30 pm

Sponsored Presentations
(Agency/Brand Attendees Only)

Danny Fishman, President, Broadband Enterprises

Dan Hodges, Head of Global Sales, Nokia Interactive

 

7:00 - 10:00 pm

Opening Reception

Sponsored by:

Monday, March 17th: Opening Day

7:00 am - 5:00 pm

WiFi Lounge

Sponsored by:

8:00 - 9:00 am

Sponsored Presentations & Breakfast
(Agency/Brand Attendees Only)

Matt Boyd, Senior Vice President, ValueClick Media

Geoff Ramsey, Co-Founder, CEO, eMarketer


 

8:00 - 9:00 am

Industry Participant Breakfast & Presentation: "How to Get onto an Agency's Radar"
Presenter: Darren Herman, Group Director, Head of Digital Media, The Media Kitchen

Sponsored by:

9:00 am

Welcome Remarks
Rick Parkhill, CEO, iMedia Communications, Inc.

 

9:15 - 10:00 am

Keynote Presentation: "The Present Future of Television"
Presenter: Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC

 

10:00 - 11:00 am

Panel Presentation: "Social Media and the Emerging Technologies that Power It"
Panelists: Joseph Dumont, Partner, Questus
Erin Hunter, EVP, comScore, Inc.
David Smith, CEO, Mediasmith, Inc.
Moderator: Bant Breen, President, Interpublic Futures Marketing Group, IPG

 

11:00 - 11:15 am

Break

 

11:15 am - 12:45 pm

One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 40 to 60 potential customers and/or clients. Be sure to bring enough business cards!

 

 

 

 

12:45 pm

Boxed Lunches

Sponsored by:   

1:00 pm

Depart for Recreational Activities


 

6:00 - 7:30 pm

Cocktail Reception

Sponsored by:

 

7:30 - 9:30 pm

Dinner 

Sponsored by:

9:30 - 11:30 pm

After-Dinner Reception
Find your pot o' gold at the end o' the rainbow!  Beer, food, live entertainment, and special surprises at the St. Patrick's Day reception!

Sponsored by:

Tuesday , March 18th

7:00 am - 5:00 pm

WiFi Lounge

Sponsored by:

8:00 - 9:00 am

Sponsored Presentations & Breakfast
(Agency/Brand Attendees Only)

Josh Larson, VP, GameSpot & Anne Claudio, Director, Research, CNET Networks

Stephanie Bauer Marshall, Mobile Advertising, Verizon

8:00 - 9:00 am

Industry Participant Breakfast

 

 

 

9:00 am

Opening Remarks
Brad Berens, Chief Content Officer & Editor at Large, iMedia & ad:tech

 

9:00 - 9:30 am

Keynote Presentation: "The Ever-Changing New Media User"
Presenter: Jeffrey Cole, Director, USC Annenberg School Center for the Digital Future

 

 

9:30 - 10:30 am

Showcase: "Creative Innovation: The Way Forward"
Presenters: Alan Schulman, SVP, Executive Creative Director, imc2
Lori Schwartz, SVP, Director, Interpublic Emerging Media Lab

 

10:30 - 10:45 am

Break

 

10:45 - 11:55 am

Spotlights (Repeated)
A: “Understanding Mobile Marketing: 2008 Market Data and Case Studies”
Presenter: Tony Nethercutt, VP of Sales, AdMob


B: “Online Branding Strategies: In-Text Advertising 101”
Presenter:  Sean Finnegan, Chief Media Officer, Vibrant Media


C: “Emerging Media: Facts & Fiction”
Presenters: Mike Bologna, Senior Partner, Director of Emerging Communications, Mediaedge:cia
John Chandler-Pepelnjak, Principal Analyst, Atlas Institute


Sponsored by:


Sponsored by:  



Sponsored by:

12:00 pm - 1:45 pm

Lunch


Keynote Presentation: "Pachinko Economics"
Presenter: David Scott Carlick, Managing Director, VantagePoint Venture Partners

Sponsored by:

1:45 - 2:45 pm

Master Classes
A: "Budgeting for Innovation"
Presenters: Sean Cheyney, VP, Marketing & Business Development, Accuquote
Ted Moon, Director, Digital Marketing, Sprint Nextel
Michael Parker, Director of Digital Strategy, Goodby, Silverstein & Partners
Paul Ratzky, Engagement Planning Director, Team One / Saatchi
Leader: John Durham, CEO/Managing Partner, Catalyst: SF

B: "From Gaming Console to Entertainment Console"
Presenters: Jay Krihak, Sr Partner, Gaming Innovation, MEC Interaction
Jay Sampson, VP of Global Sales, Massive, Inc.
Julie Shumaker
, SVP, Worldwide Advertising Sales, Double Fusion
Leader: Jeff Minsky, Director, NEXT, OMG Digital Omnicom Media Group

C: "Data Portability and the Social Graph"
Presenters: David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Adam Broitman, Director, Emerging and Creative Strategy, Morpheus Media
Ben Pashman, VP, Business Development, Gigya, Inc.
Leader: Peter Shankman, CEO, The Geek Factory, Inc. 

2:45 - 3:45 pm

Master Classes
D: "The State of Online Video"
Presenters: Amir Ashkenazi, CEO and Co-Founder, adap.tv
Doug Knopper, Co-Founder, CEO, Freewheel.tv
Kevin McGurn
, VP National Sales, Hulu.com
Dan Scherer,  VP Publisher Relations, Tremor Media
Leader: Joe Marchese, President, SocialVibe

E: "The State of Mobile Marketing"
Presenters: Andrew Miller, CEO, Quattro Wireless
Paul Palmieri, President & CEO, Millennial Media, Inc.
Zaw Thet, CEO, 4INFO, Inc.
Leader: Andrew Jedynak, CMO, WeatherBug; co-Chair of the IAB Mobile Committee

3:00 - 7:00 pm

 

4:30 - 5:30pm

Shipping Desk

 

Tequila Tasting & Margarita Bar

Sponsored by:

Sponsored by:  

 

6:00 - 7:30 pm

Cocktail Reception

Sponsored by:   
 

7:30 - 9:30 pm

 


 

 


9:30 - 11:30 pm

Dinner
Special musical performance by Brett Dennen, one of Rolling Stone's "Ten Artists to Watch"! 

 

 

 

After-Dinner Reception

Sponsored by: 


Sponsored by:

Wednesday, March 19th

7:30 - 11:00 am

Shipping Desk

Sponsored by:

7:30 - 11:00 am

Departure Lounge

 

 

 

 

 

 

 

 

 

 

Schedule - subject to change