15 - 17 September, 2008  |  Blue Mountains, Australia
EVENT INFO

The imedia Brand Summit schedule will consist of cutting edge conference sessions presented by the sharpest minds in the industry. In addition to conference presentations, the summit will also include peer-to-peer round table debates to tackle the challenges brand marketers face in today’s ever changing digital landscape.

It’s not all work, work, work though! Also written into the schedule are networking activities such as wine tasting, golfing, and nature walking. We also include personal development sessions on topics such as public speaking and NLP. The result is a relaxed but focused two day schedule designed to promote valuable and relevant business relationships.

Please see the schedule below.  Topics and speakers will be continuously updated, so check back often.

       
  15 Sept. 2008    
  5 - 7pm Registration Opens  
  7 - 8pm Opening Keynote - What Happened While You Were Working:  The Changing Landscape of Digital Consumer Behavior
Speaker:  Mark McCrindle, Social Researcher, McCrindle Research
 
  8pm - 11pm Opening Cocktail & Networking Reception  
       
  16 Sept. 2008    
  8:15 - 9am Media Presentation & Breakfast- presented by StrongMail  
  9:00 am Welcome Remarks  
  9:15 - 10am

Keynote - The Granularity of Growth: Data & Strategy Development
Speaker:  Mehrdad Baghai, MD, Alchemy Growth Partners

 
  10- 10:15am Networking  
  10:15 - 11:30am

Roundtable Discussions
Attendees will pre-select a topic to discuss in a group at the event.

 
  11:30 - 11:45am Coffee Break  
  11:45 - 12:15pm Spotlight Presentations
Topic TBA
Speaker: Fionn Hyndman, dgm Australia
 
   

How to Make a Good Impression
Speaker:
 Mick O'Brien, eyeblaster

 
  12:15 - 12:45pm

Building a Digital Framework for your Marketing Plan
Speaker:  Anthony Goldman, Next Digital
Topic TBA
Speaker:  Presented by Fuji Xerox

 
  12:45pm Box Lunch  
  1:00 - 5pm Activities
Attendees will pre-select an activity such as golf, wine tasting, and NLP to network with their peers.
 
  7:00 - 7:45pm Cocktail/Networking Reception  
  7:45 - 9:30pm Networking Dinner  
  9:30 - 11:30pm After-Dinner Reception  
       
  17 Sept. 2008    
  8:30 - 9:15am

Digital Opportunities and the Importance of the Online Channel                                          Speaker: Ed Smith, Chief Commercial Officer, News Digital

 
  9:15am Welcome Remarks  
  9:30 - 10:15am Keynote Presentation - The Science of Marketing: Insight into the Online Consumer Brain                                                         Speaker:  Peter Pynta, Director, Neuro-Insights  
  10:15 - 11:00am The Digital Change: Embracing the Future of Marketing, Media, & Tecnology
Speaker:  Jennifer Williams, Principal, IdeaGarden
 
  11:00 - 11:15am Coffee Break  
  11:30am - 12:00pm

Spotlight Presentations
Topic TBA                                                 Speaker:  Presented by Fuji Xerox

 
    Building a Digital Framework for your Marketing Plan
Speaker:  Anthony Goldman, Next Digital
 
  12:00m - 12:30pm How to Make a Good Impression
Speaker:  Mick O'Brien, eyeblaster
 
   

Topic TBA
Speaker: Fionn Hyndman, dgm Australia

 
  12:30 - 1:15pm Lunch  
  1:15 - 2:00pm Topic TBA
Speaker: TBA
 
  2:300 - 2:45pm Useability Testing and the Customer Experience
Speaker:  Oliver Weidlich, Useability Consultant, Ideal Interfaces
 
  2:45 - 3:00pm Networking  
  3:00 - 3:45pm Topic TBA
Speaker: TBA
 
  3:30 - 4:30pm Closing Keynote - TBA
Speaker: Anne Murray, Former Senior Director of Marketing Communications, Southwest Airlines (USA)