Home › Events › Brand Summit Australia Spring '08
15 - 17 September, 2008  |  Blue Mountains, Australia
EVENT INFO

The imedia Brand Summit schedule will consist of cutting edge conference sessions presented by the sharpest minds in the industry. In addition to conference presentations, the summit will also include peer-to-peer round table debates to tackle the challenges brand marketers face in today’s ever changing digital landscape.

It’s not all work, work, work though! Also written into the schedule are networking activities such as wine tasting, golfing, and nature walking. We also include personal development sessions on topics such as public speaking and NLP. The result is a relaxed but focused two day schedule designed to promote valuable and relevant business relationships.

Please see the schedule below.  Topics and speakers will be continuously updated, so check back often.

       
  15 Sept. 2008    
  5 - 7pm Registration Opens  
  7 - 8pm Opening Keynote - What Happened While You Were Working:  The Changing Landscape of Digital Consumer Behavior
Speaker:  Mark McCrindle, Social Researcher, McCrindle Research		  
  8pm - 11pm Opening Cocktail & Networking Reception  
       
  16 Sept. 2008    
  8:15 - 9am Media Presentation & Breakfast- Enhancing Your Marketing Mix with Transactional Email               Speaker: David Cormier, Dir. of Product Marketing, StrongMail Systems  
  9:00 am Welcome Remarks  
  9:15 - 10am

Keynote - The Granularity of Growth: Data & Strategy Development
Speaker:  Mehrdad Baghai, MD, Alchemy Growth Partners

  
  10- 10:15am Networking  
  10:15 - 11:30am

Roundtable Discussions
Attendees will pre-select a topic to discuss in a group at the event.

  
  11:30 - 11:45am Coffee Break  
  11:45 - 12:15pm Spotlight Presentations
A Strategic Approach to Online Customer Acquisition 
Speaker: Fionn Hyndman, dgm Australia		  
   

How to Make a Good Impression
Speaker: Mick O'Brien, eyeblaster

Social Media Marketing                                   Speaker:  Marc Loveridge, Market United

  
  12:15 - 12:45pm

Building a Digital Framework for your Marketing Plan
Speaker:  Anthony Goldman, Next Digital
The Changing Face of Transactional Documents
Speaker:  Stewart Grant, Directo, Vectis

The Future of Online Video                         Speaker:  Ian Gardiner, MD, Viocorp

  
  12:45pm Box Lunch  
  1:00 - 5pm Activities
Attendees will pre-select an activity such as golf, wine tasting, and NLP to network with their peers.		  
  7:00 - 7:45pm Cocktail/Networking Reception  
  7:45 - 9:30pm Networking Dinner  
  9:30 - 11:30pm After-Dinner Reception  
       
  17 Sept. 2008    
  8:30 - 9:15am

Digital Opportunities and the Importance of the Online Channel                                          Speaker: Ed Smith, Chief Commercial Officer, News Digital

  
  9:15am Welcome Remarks  
  9:30 - 10:15am Keynote Presentation - The Science of Marketing: Insight into the Online Consumer Brain                                                         Speaker:  Peter Pynta, Director, Neuro-Insights  
  10:15 - 11:00am The Digital Change: Embracing the Future of Marketing, Media, & Tecnology
Speaker:  Jennifer Williams, Principal, IdeaGarden		  
  11:00 - 11:15am Coffee Break  
  11:30am - 12:00pm

Spotlight Presentations
The Changing Face of Transactional Documents     Speaker:  Grant Stewart, Director, Vectis

  
   

Building a Digital Framework for your Marketing Plan
Speaker:  Anthony Goldman, Next Digital

The Future of Online Video                       Speaker:  Ian Gardiner, MD, Viocorp

  
  12:00m - 12:30pm How to Make a Good Impression
Speaker:  Mick O'Brien, eyeblaster		  
   

A Strategic Approach to Online Customer Acquisition
Speaker: Fionn Hyndman, dgm Australia

Social Media Marketing                             Speaker:  Marc Loveridge, Co-Founder, Market United

  
  12:30 - 1:15pm Lunch  
  1:15 - 2:00pm Online Brand Conversations:  How & When to get Involved
Speaker: Phil Smith, Former MD, Singleton Ogilvy & Ogilvy Interactive		  
  2:300 - 2:45pm Useability Testing and the Customer Experience
Speaker:  Oliver Weidlich, Useability Consultant, Ideal Interfaces		  
  2:45 - 3:00pm Networking  
  3:00 - 3:45pm Integrating Mobile Advertising into Your Marketing Plan
Speaker: Rachel DeSain, Commercial & Strategy Manager Mobile, Sensis		  
  3:30 - 4:30pm Closing Keynote - Keeping It Simple - Marketing in a Web World
Speaker: Anne Murray, Former Senior Director of Marketing Communications, Southwest Airlines (USA)		  
       
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