Saturday, May 17^th

12:00 - 6:00 pm

Airport Shuttles
(departing every half hour from Austin Bergstrom Airport to Hyatt hotel)

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Sunday, May 18^th: Arrival Day

8:30 am - 2:00 pm

Agency Only Meeting

12:00 - 5:00pm

Airport Shuttles
(departing every half hour from Austin Bergstrom Airport to Hyatt hotel)

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5:15 - 6:30 pm

Sponsored Media Presentations
(Agency Attendees Only)

Quincy Smith, President, CBS Interactive

Mike Peralta, SVP, North American Sales & Global Accounts, Platform-A

7:00 - 9:30 pm

Opening Reception

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9:30 - 11:30 pm

After Hours Reception & Musical Performance by Jon Dee Graham

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Monday, May 19^th: Opening Day

7:00 am - 5:00 pm

WiFi Lounge

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8:00 - 9:00 am

Sponsored Presentations & Breakfast (Agency Attendees Only)

Sean Downey, VP Agency & Rich Media Sales, DoubleClick

8:00 - 9:00 am

Industry Participant Breakfast & Presentation: “Ten Overwhelming Realities and Ten New Best Practices for Building Relationships”
Presenter: Jack Myers, Founder & CEO, Myers Publishing, LLC and JackMyers.com

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9:00 - 9:15 am

Welcome Remarks
Rick Parkhill, CEO, iMedia Communications, Inc.

9:15 - 9:45 am

Opening Keynote
Presenter: Russell Simmons, Chairman & CEO, Rush Communications

9:45 - 10:30 am

Power Panel: “The New Content Paradigm - Social Media as Primary Media”
The traditional portal approach has given way to the social-networking paradigm of hyper-community and interactivity. How should agencies respond?
Panelists: Jack Myers, Founder & CEO, Myers Publishing, LLC and JackMyers.com
Quincy Smith, President, CBS Interactive
Navarrow Wright, CEO, GlobalGrind
Moderator: Joseph Dumont, Partner, Questus

10:30 - 10:45 am

Break

10:45 - 11:30 am

Master Classes
A: "Adding Local to Your Media Arsenal"
Presenters: Edward McLoughlin, Senior Partner, Media Director, MindShare Interaction
Shawn Riegsecker, Chairman & CEO, Centro
Leader: Mark Naples, Managing Partner, WIT Strategy, Inc.

B: "Ad Networks: Friends or Foes?"
Presenters: Jeremy Helfand, EVP, Chief Sales Officer, United Online, Inc.
Greg Rogers
Chris Young, Chairman, Digital Broadcasting Group
Leader: Scott Cohen, CEO, Dimestore Media

C: "Making Email Essential Again"
Presenter: David D'Alleva, SVP, Group Account Director, Media Contacts
Tamara Gielen, Director of Email and Digital Dialogue Strategies, OgilvyOne WorldWide
Leader: Sean O'Neal, Chief Revenue Officer, Datran Media

11:30 - 11:45 am

Break

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1:15 pm

Boxed Lunches

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1:15 pm

Depart for Recreational Activities

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6:00 - 7:30 pm

Cocktail Reception

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7:30 - 9:30 pm

Dinner & Guest Speaker: "A Camera, Two Kids and a Camel"
Presenter: Annie Griffiths Belt, Photographer, National Geographic

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9:30 - 11:30 pm

After-Dinner Reception

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Tuesday, May 20^th

7:00 am - 5:00 pm

WiFi Lounge

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8:00 - 9:00 am

Sponsored Presentations & Breakfast (Agency Attendees Only)

8:00 - 9:00 am

Industry Participant Breakfast

9:00 - 10:00 am

Opening Remarks & Special Presentation: “Trading Places!”
Agencies and publishers switch jobs for a day and report back on how the other side lives.
Panelist: Christian Arens, VP, Director of Digital Strategy, DraftFCB
Adam Gordon, Chief Revenue Officer, World Now
Helen Har, VP, Advertising Sales, West, imeem
Carrie Lane, SVP, Online Media Director, U.S. International Media
Hugh McGoran, VP, Eastern Advertising Sales, TACODA, Inc.
John A. Messina, Director of Emerging Advertising Sales, AWS Conergence Technologies
Jennifer Samples, SVP, Director of Digital Marketing, TargetCast tcm
Scott Witt, VP, Creative Director of Media, Denuo + Droga5
Moderator: John Durham, CEO/Managing Partner, Catalyst: SF

10:00 - 10:45 am

Power Panel: “Making Sense of Metrics!”
Panelists: Adam Gerber, CMO, Quantcast
George Ivie, Executive Director & CEO, Media Rating Council, Inc.
David L. Smith, CEO, Mediasmith, Inc.
Young-Bean Song, VP, Analytics & Atlas Institute
Moderator: Jonathan Adams, SVP, Global Media, Digitas

10:45 - 11:00 am

Break

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11:00 - 11:30 am

Spotlights

A: "Building and Measuring Effective Mobile Ad Campaigns"
Presenter: Tony Nethercutt, VP Sales, AdMob

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B: "How Can Mobile Work with Your Marketing Mix?"
Presenter: Richard Williams, Executive Director – Marketing, Corporate Marketing, Verizon Corporation Services Group Inc.

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C: "A New Approach to Behavioral Targeting"
Presenters: Matthew Boyd, SVP, ValueClick Media
Reid Carr, President, Red Door Interactive

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11:30 am - 12:00 pm

Spotlights (Repeated)

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1:30 - 2:15 pm

Master Classes
D: "The '30 Rock' Rosetta Stone: Hunting for Equivalent Audiences Online"
Presenters: Danny Fishman, President, Broadband Enterprises
Keith Richman, CEO,  Break Media
Tod Sacerdoti, CEO & Founder, BrightRoll
David L. Smith, CEO, Mediasmith, Inc.
Leader: Brad Berens, Chief Content Officer & Editor at Large, iMedia & ad:tech

 2:30 - 3:30 pm

Roundtable Discussions
Topic A: Video Has Arrived. Now What Do We Do With It?
Topic B: The Year of Mobile Marketing?
Topic C: Monetizing Social Media
Topic D: Managing Metrics
Topic E: Recession? Really?

3:30 - 4:30 pm

Agency Only Feedback Meeting

6:00 - 7:30 pm

Cocktail Reception

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7:30 - 9:30 pm

Dinner

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9:30 - 11:30 pm

After Dinner Reception & Shuttles to downtown Austin

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Wednesday, May 21^st: Departure Day

6:00 am - 12:00 pm

 Airport Shuttles
(departing every half hour from the hotel's front driveway)

7:30 - 11:00 am

Departure Lounge

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