| iMedia Summit Camelback '03 Presentations |
 |
 |
| The following Powerpoint presentations were delivered at the iMedia Summit in May. |
|
Insight: A Retrospective Assessment of Changing Online Behavior (536KB)
Charlie Buchwalter, VP Analytics, Nielsen//NetRatings
Nielsen//NetRatings will explore how web users' surfing behavior has changed over the last few years, revealing insights on new trends in early 2003. They will explore how changing demographics and the continuing penetration of broadband are prompting leading agencies and advertisers to entertain new creative solutions and expand their use of rich media technologies.
|
|
Insight: Broadband as a Complementary Resource (3.28MB) - Part 2 (2.8MB)
Joseph Cottone, Dir. of Business Development, NBC Television Stations
NBC recently leveraged broadband to provide a rich TV experience and advertising environment using Text, Flash, Rich Media, and Video to reach the viewers of NBC and Telemundo, at home and at work, through TV and web sites, and even on desktops. Cottone discusses these growth strategies, demonstrates examples, and shares case studies related to overcoming advertising hurdles to ensure value for its clients.
|
|
How Reach & Frequency Contributes to Branding - (95KB)
The particular breakout session will include background on the elements that have come to fruition that permit branding on the Web: rich media, awareness research, and Reach & Frequency developments. This will be followed by a lively Q&A led by Dave Smith on use of Reach and Frequency, the validity of current approaches, and some shared success stories. |
| |
| |
