Tuesday, June 24th

8:00 am - 5:00 pm

Summit Registration Desk

9:00 - 9:45 am

Introduction: "Where We Are"
Brad Berens, Chief Content Officer & Editor at Large, iMedia. & ad:tech

9:45 - 10:30 am

Keynote Interview: "Talking About a Digital Generation"
Peter Levinsohn, President, Fox Interactive Media
Interviewed by: Brad Berens, Chief Content Officer & Editor at Large, iMedia. & ad:tech

10:30 - 10:45 am

Break & Sponsor Tabletops

10:45 - 11:45 am

Panel: “The Future of Entertainment & Entertainment Marketing”
Panelists: Michael Benson, EVP, Marketing, ABC Entertainment
Don Buckley, SVP, Interactive Marketing, Warner Bros.
Jim Moloshok, Executive Chairman, GoFish Corporation, The GoFish Network
Rob Schonfeld, VP, Pay Television and Interactive Media, Disney-ABC Domestic Television
David Wertheimer, Executive Director, Entertainment Technology Center, USC
Moderator: Shelly Palmer, Managing Director, Advanced Media Ventures Group LLC

11:45 am - 12:15 pm

Insight Presentation: “The Art and Science of Cross-media Production”
Presenter: Brian Seth Hurst, CEO, The Opportunity Management Company, Inc.

12:15 - 1:45 pm

Luncheon & Visionary Marketer Award Presentation
Honoree: Robert Hayes, SVP General Manager Digital Media, Showtime Networks Inc.

1:45 - 2:45 pm

Panel: "Disruptive Technologies: The Secret Weapon of the Entertainment Industry"
Panelists: Joe Arancio, VP of Advanced Platforms, Digital Media, Sony Pictures Television
David Goodrich, SVP/Managing Director, West, Moxie Interactive, Inc.
Bettina Sherick, VP, International Digital Marketing, Twentieth Century Fox
Christopher Autry, CEO, Tailgate Technologies
Moderator: Ted Cohen, Managing Partner, TAG Strategic LLC

2:45 - 3:45 pm 

Panel: "TV's Drive to Tune-In & The Art of Heart Attack Marketing”
Panelists: Laurel Bernard, SVP, Marketing, Fox Broadcasting Company
Elizabeth Bleser, Managing Director, Incognito Digital, LLC
David Warshawsky, SVP/General Manager, NBC Skycastle
Joseph Weaver, Director, Digital Media, Media Storm, LLC
Moderator: Alan H. Gerson, President & CEO, Enteractive Solutions Group, Inc.

3:45 - 4:00 pm

Break & Sponsor Tabletops

4:00 - 5:15 pm

Agency Shoot-Out: "Casablanca... FOUND!"
Agency Presenters: Doug Schumacher, Founder/Creative Director, Basement, Inc.; and Jennifer Sparks, VP, Strategic Planning, Basement, Inc.
Tara Lamberson, VP of Marketing, MindComet; and Douglas White, VP of Sales & Strategy, MindComet
Judges: Don Buckley, SVP, Interactive Marketing, Warner Bros.
Dwight Caines, EVP, Worldwide Digital Marketing Strategy, Columbia TriStar Marketing Group
Hilary Hattenbach, VP, Digital Marketing, Twentieth Century Fox
Doug Neil, SVP, Digital Marketing, Universal Pictures
Amy Powell, SVP, Interactive Marketing, Paramount Pictures
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia. & ad:tech

5:15 - 6:30 pm

Cocktail Reception