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Saturday, September 13th |
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12:00 - 6:00 pm |
Arrival Shuttles from San Diego International Airport |
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6:30 - 9:30 pm
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Cocktail & Dinner Party (Brand Marketers Only)
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Sunday, September 14th: Arrival Day |
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12:00 - 5:00 pm
8:30 am - 2:00 pm |
Arrival Shuttles from San Diego International Airport
Brand Marketers Only Meeting
Breakfast Sponsor Presentation: Robert Haskitt, Marketing Director, Microsoft Advertising
Lunch Sponsor Presentation: Mike Cassidy, President & CEO, Undertone Networks & Jeff Smith, Associate Media Director, Beyond Interactive |
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| 3:00 - 8:00 pm |
Summit Registration Desk |
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6:00 - 7:00 pm |
Sponsored Media Presentations
(Brand Marketers Only)
Jason Shulman, CRO, [x+1] & Richard Brown, Internet Acquisition, Discover Financial Services, LLC
Ari Paparo, Group Product Manager, DoubleClick |
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7:00 - 9:30 pm |
Opening Reception |
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9:30 - 11:30 pm |
After Hours Reception |
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Monday, September 15th: Opening Day |
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7:00 am - 5:00 pm |
WiFi Lounge |
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8:00 - 9:00 am |
Sponsored Presentations & Breakfast (Brand Marketers Only)
Presenter Jeff Berman, President, Sales & Marketing, MySpace
Chris Brozenick, VP of Product, WeatherBug |
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8:00 - 9:00 am |
Industry Participant Breakfast |
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9:00 - 9:30 am |
Welcome |
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9:30 - 10:15 am |
Opening Keynote: "Say vs. Do - What Consumers REALLY Think of Your Brand"
Presenters: Joel Weinberger, Ph.D. Thinkscan, LLC
Drew Westen, Ph.D, Thinkscan, LLC |
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10:15 - 11:15 am |
Power Panel: “Integration Paves the Way to True Marketing Nirvana”
Panelists: Douglas Diamond, CMO, Emigrant Savings Bank
Bob Kraut, VP, Marketing Communications, Pizza Hut, Inc.
Blaine Mathieu, CMO, Lyris
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia Communications & CMO Executive Summits |
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11:15 - 11:30 am |
Break |
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11:30 am - 1:00 pm |
One Minute Match-Ups
Our popular "speed dating" networking feature. Both buyers and sellers will be able to network with 50 to 60 potential customers and/or clients. Be sure to bring enough business cards! |
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1:00 - 2:15 pm |
Lunch |
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2:15 pm |
Depart for Recreational Activities |
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6:00 - 7:30 pm |
Cocktail Reception |
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7:30 - 9:30 pm |
Dinner |
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9:30 - 11:30 pm |
After Dinner Reception |
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Tuesday, September 16th |
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7:00 am - 5:00 pm |
WiFi Lounge |
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8:00 - 9:00 am |
Sponsored Presentations & Breakfast (Brand Marketers Only)
Cella Irvine, CEO, About.com
Joelle Gropper Kaufman, VP Marketing and Media Operations, Adify |
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8:00 - 9:00 am
8:00 - 9:00 am
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Upstream Seller Breakfast @ iMedia: "Writing Better Business"
Doug Weaver, CEO/Founder, Upstream Group / iMedia Senior Analyst
Scot McLernon, President, Upstream Group
Industry Participant Breakfast |
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9:00 - 10:00 am |
Opening Remarks & Keynote: "2.17.09: The Beginning of the End of Appointment Media"
Presenter: Mark D. Kvamme, General Partner, Sequoia Capital |
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10:00 - 10:45 am |
Panel: “Myth Busters”
Panelists: Sean Cheyney, VP, Marketing & Business Development, Accuquote
Jerry Courtney, Group Manager, Corporate Multi-Media, Target
Marti Funk, VP, Client Solutions & Insights, Sportgenic
Rachel Jarvis, Partner/COO, Fuor Digital L.L.C.
Susan Lavington, SVP, Marketing, USA TODAY
Mark Naples, Managing Partner, WIT Strategy
Tod Sacerdoti, CEO & Founder, BrightRoll
Jason Shulman, CRO, [x+1]
Moderator: John Durham, CEO/Managing Partner, Catalyst: SF |
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10:45 - 11:00 am |
Break |
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11:00 - 11:30 am
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Spotlights |
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A: "When Advertising is so Smart, it's Content"
Presenters: Stephanie Falkenstein, Marketing Manager, Ask.com
Jay Seideman, VP, Strategic Partnerships, Vibrant Media |
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B: "Courting the Consumer: Spending Quality Time With Your Audience"
Presenter: Dean Donaldson, Digital Experience Strategist, Eyeblaster |
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C: “Gone Fishing. How to Reach an Engaged and Targeted Audience Through Mobile”
Presenter: Steven Rosenblatt, VP of Advertising Sales, Quattro Wireless
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11:30 am - 12:00 pm |
Spotlights (Repeated) |
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12:00 - 1:30 pm
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Lunch
Roundtable Discussions
TOPIC A: Emerging technology: Vital deal ingredient or costly distraction?
TOPIC B: Budgeting for digital: What’s the process?
TOPIC C: Targeting: Can you over think it?
TOPIC D: Metrics: Why can’t we agree?
TOPIC E: Recession: Stretching digital media dollars |
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1:30 - 2:30 pm
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Master Classes
A: "The Mobile Landscape – Shattering the Current Framework"
Presenters: Alan Chapell, President, Chapell & Associates
Jason Gruber, VP, US Mobile Strategic Development, AOL
B: "Tracking the Virtual Man: What Are Men Really Doing Online"
Presenters: Rose Cameron, SVP/Planning Director, Leo Burnett USA
James M. Lamberti, SVP, Media, comScore, Inc.
C: "Metrics in Social Networks"
Presenters: Joseph Dumont, Partner, Questus
Konrad Feldman, CEO, Quantcast
Troy Young, CMO, VideoEgg
Leader: David L. Smith, CEO, Mediasmith, Inc. |
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2:30 - 3:30 pm |
Master Classes
D: "Customer Collaboration: Focus on What Matters and Forget the Rest "
Presenters: Gaurav Bhalla, Ph.D., Global Innovation Director, TNS
Shawn Gold, Chairman, Social Approach
Jake McKee, Principal, Ant’s Eye View
Chris Murphy, Director, Digital Marketing, adidas
Leader: Justin Cooper, Chief Innovation + Marketing, Passenger
E: “Pageviews to Purchases: Using Promotions to Drive the Engagement Cycle”
Presenters: Stefan DeCota, SVP, MyPoints
Scott Kinzie, VP, Creative & User Experience, Gaia Online
Richard Lyons, Manager - Interactive, Dr Pepper Snapple Group
Leader: Jeffrey Weitzman, CMO, Coupons, Inc.
F: “Adam and Tyler’s Big Idea: How Word of Mouth Helped Launch Kraft’s New Cream Cheese”
Adam Butler, Senior Associate Brand Manager, Kraft Foods
Lou Cuming, COO, DEI Worldwide
Tyler Williamson, Brand Manager, Kraft Foods |
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3:30 - 4:30 pm |
Brand Marketers Only Feedback Meeting |
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4:30 - 7:00 pm
4:30 - 5:30 pm |
Shipping Desk
Microbrew Tasting |
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6:00 - 7:30 pm |
"Cocktails & Conversations"
Our unique, new networking reception format featuring 3 separate, more intimate gatherings of buyers & sellers, assigned to offer an optimal mix and a final opportunity to meet new people.
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7:30 - 9:30 pm |
Dinner
Closing Keynote
Presenter: Joe Klein, Columnist, Time Magazine |
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9:30 - 11:30 pm |
After Dinner Reception
Join IAC Ad Solutions and Joel McHale of E! The Soup for The Last Laugh
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Wednesday, September 17th: Departure Day |
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5:00 am - 12:00 pm |
Airport Shuttles
(departing every half hour from the hotel's front driveway) |
Sponsored by:
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7:30 - 11:00 am
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Shipping Desk
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7:30 - 11:00 am |
Departure Lounge |
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