Debating the 'I' in Marketing 'ROI'

In the digital and interactive age of communication, what does the 'I' in Marketing ‘'ROI' really mean to your brand? Innovation? Interaction? The Individual? As budgets are squeezed and marketers come under increased pressure to justify their spend, the iMedia Brand Summit will explore the numerous avenues by which marketers can build the value of the brand.

Following the success of the inaugural iMedia UK Agency Summit last March, the Brand Summit is fast approaching to address the wider issues confronting the advertising community.

iMedia Brand Summit attendees will have the opportunity to:

• Discover how Coca-Cola are reinventing connections with consumers using a cross-platform approach
• Hear digital perspectives in turbulent times from Honda and BT Global Services
• Join a series of round table discussions on making the most of your online budget
• Explore the changing role of the consumer in the brand journey with insight from Cadbury, Dell and toptable.com
• Network with leading brands, including Hilton Hotels, Barclaycard, Sony Ericsson & Virgin Active and other industry heavyweights in an intimate spa environment

See the full programme here

Expect to network with the following delegates:

Unilever, Global Communication Planning Director*
Coca-Cola Company, Group Interactive Marketing Manager Europe*
Sony Ericsson, Digital Marketing Manager*
Barclaycard, Head of Media
Virgin Active, Group Brand and marketing director
Cisco Systems, Senior Marketing Manager Online Brand Experience*
Dell, Online Site Manager – Consumer
ITV, Director of Marketing Strategy
Thomas Cook, Senior Marketing Manager
Abbey, eMarketing Manager
Cadbury, Interactive & Emerging Media Manager*
Intel, EMEA Media & Advertising Manager
Hilton Hotels Corporation, Senior Vice President - Marketing
The Jewellery Channel, Marketing Director
Samsung Electronics UK, Online Marketing Manager
Intel, Consumer Campaign Manager
Vonage, Managing Director
Toyota, Brand Manager
Ubisoft, Head Of Digital Marketing UK
AOL Europe, Director Marketing
Honda, Digital Marketing Manager*
American Express, VP Marketing
Taylor Walton LLP, Marketing Manager
BMW, Internet Marketing Manager
The Jewellery Channel, Head of Customer Insight
Animal, Online Marketing Coordinator
Monarch Airlines, Advertising Manager
Cable & Wireless, Head of Marketing

*Advisory board members who have helped develop programme content.

Held in the superb spa resort of Whittlebury Hall next to Silverstone Racing Circuit, the hotel is the resort of choice for most visiting Formula One racing teams during the British Grand Prix. With such inspiring surroundings, you are guaranteed an environment in which to network, debate, examine and re-assess your business practices and relationships for the coming months. It is the ideal opportunity to spend quality time with peers without any annoying interruptions, stresses or overcrowding.