The Summit Agenda

Confirmed speakers and advisory board:

• Jeanie Bergin, Creator, Thinking W.I.D.E
• Prinz M. Pinakatt, Group Interactive Marketing Manager Europe, The Coca-Cola Company 
• Asad Rehman, Global Communications Planning Director, Unilever
• Angus Cormie, Senior Site Manager -- Consumer EMEA, Dell
• Frances Dovey, Interactive and Emerging Media Manager, Cadbury
• Paul Fitzpatrick, Digital Marketing Manager, Sony Ericsson
• Simon O’Mahony, Head of Marketing, Screwfix Direct
• Jonny Freeman, Digital Marketing Manager, Honda
• George Bryant, Founding Partner, The Brooklyn Brothers
• Vincent Potier, Managing Director, Vonage
• Alastair Duncan, CEO, MRM Worldwide
• Carl Ratcliff, Head of Brand Strategy and Marketing, Channel Five
• David Chalmers, Senior. Marketing Manager, Online Brand Experience, Cisco
• Dr Nicola J. Millard, Customer Experience Futurologist, BT
• Stuart Maister, Managing Director, BroadView
• Mat Braddy, Marketing Director, toptable.com

Monday 10th November

15.00 onwards: Summit registration opens

17.50 -- 18.15: Welcome to the summit
Melissa Wong, Content Manager, iMedia UK & Jeanie Bergin, Creator, Thinking W.I.D.E

18.15 -- 19.00: Global digital perspectives in turbulent economic times: A struggle for survival or a chance to flourish?

In times of economic turbulence, how will consumers and brands react and what implications will this have on digital marketing? Kick start your summit experience by participating in this interactive opening panel session.

Moderated by: Stuart Maister, Managing Director, BroadView
Panellists: Jonny Freeman, Digital Marketing Manager, Honda
Giovanni Fabris, former VP and International Media Director, McDonald's

19.00 -- 19.30: How online video advertising can become part of your brand strategy
Presented by Christian Baudis, Executive Managing Director Europe, Tremor Media

19.30 until late: Opening dinner and drinks reception

Tuesday 11th November

8.45 -- 9.45: Breakfast and opening presentations      
Courting the Consumer: Spending quality time with your audience
Presented by Eyeblaster
Engagement Mapping: a new measurement standard for advertisers
Presented by Atlas Enterprise EMEA, Microsoft Advertising
How publishers can best utilise an advertising exchange to develop their business
Presented by Right Media

10.00 -- 10.15: Chairperson's opening address
Jeanie Bergin, Creator, Thinking W.I.D.E

10.15 -- 11.15: Adopting a holistic approach to your online and offline strategy
As the pressure increases on brands to engage with consumers in innovative ways, hear perspectives of 4 industry practitioners as they share their approaches to delivering a coherent brand message across all consumer touch points.

Moderated by: Jeanie Bergin, Creator, Thinking W.I.D.E
Panellists: David Chalmers, Head of Online Marketing, Cisco
George Bryant, Founding Partner, The Brooklyn Brothers
Carl Ratcliff, Head of Brand Strategy and Marketing, Channel Five

11.15 -- 11.45: Coffee and networking hosted by eBuddy

11.45 -- 12.45: iMedia Interactive Workshops

1. Next generation rich media: Are you ready?
Presented by DoubleClick
2. A Search Engine for People
Presented by Phorm's Open Internet Exchange
3. Secrets to success in online brand advertising
Presented by Dynamic Logic
4. Interactive digital advertising: Richer than rich media
Presented by EyeWonder

12.50 -- 14.00: Lunch and networking hosted by WebJam

14.00 -- 14.30: Reconnecting with consumers in a shifting media landscape

In changing times, brands are in the unique position to establish and maintain more effective
and durable relationships with customers, who arent necessarily 'consumers' any more. Brands
must ensure that they remain relevant, and avoid talking with nobody listening. The so-called
'fragmentation' of the media is paving the way for challenging and exciting times for brands,
agencies and media companies alike.

Giovanni Fabris, former VP and International Media Director, McDonald's

14.30 -- 15.30: Fresh approaches to measuring engagement in a multi-platform world

The ability to measure some aspects of a marketing campaign are sophisticated and
instantaneous but how well does this truly reflect the levels of consumer engagement? This
session is your opportunity to gain insight into how brands are measuring their marketing
effectiveness.

Moderator: Scott Striegel, Managing Director, Dynamic Logic Europe
Panellists: Vincent Potier, Managing Director, Vonage
Simon O'Mahony, Head of Marketing, Screwfix

15.30 -- 17.30: Recreational activities and relaxation

17.45 -- 18.30: Brands-only closed door discussions

This is your opportunity to engage in frank conversations in a closed door environment. Set the
agenda that you want to address by bringing your questions to the table.
Delegates will break into smaller groups to help stimulate meaningful discussions.

Round table leaders: Frances Dovey, Interactive and Emerging Media Manager, Cadbury 
and David Chalmers, Senior Marketing Manager, Cisco

18.30 -- 19.30: Pre-dinner drinks and networking hosted by Platform-A

19.30 -- 21.00: Evening dinner including a presentation hosted by Reality Digital
 
21.00 until late: Summit party hosted by Specific Media

Wednesday 12th November 2008

8.45 -- 9.45: Breakfast and opening presentations      
Drive consumer engagement and brand recognition through rich media
Presented by DoubleClick
Search Insider: How is SEO and social media changing the way we do business
Presented by Top Position

10.00 -- 10.30: Chairperson's opening and brands insights
Jeanie Bergin, Creator, Thinking W.I.D.E

10.30 -- 11.00: Innovation in interactive marketing at Coca Cola

Delegates will have the opportunity to hear from Coca Cola's European Interactive Marketing Manager, who will share some of Coke's unique approaches to engaging diverse audiences. From reinventing connections with the youth to creating digital brand experiences in the area of gaming, sports and loyalty programs you will discover some of the success factors behind this distinctive brand.

Miguel Moreno Toscano, European Interactive Marketing Manager, Coca Cola

11.00 -- 11.45: Networking break Sponsored by eBuddy

11.45 -- 12.45: The evolving brand experience in the digital age

Digital savvy consumers are engaging with brands in more complex ways than ever -- both
on and offline. As a result brands are under pressure to deliver a joined up communications
strategy with the power to excite the imagination of your consumers. Pick the brains of our
expert speaker line-up in this interactive panel session.

Moderator: Alastair Duncan, CEO, MRM Worldwide
Simon Shipley, EMEA Communications Strategy Manager, Intel
Peter Ward, Co-CEO, WAYN.com
Matt Hopgood, Head of Future Media and Technology, BBC
Anne Foster, Director, Strategy and Marketing, Newspaper Marketing Agency

12.45 -- 14.00: Lunch and networking hosted by Adify

14.00 -- 15.00: Consumers in the driving seat: How the rule book is changing

Brands now operate in an age where engaging in dialogue is more effective than shouting
at consumers. This pragmatic session will demonstrate how 3 brands are adopting new
approaches to the way they converse with consumers via digital channels.

Moderator: Niall McKinney, Founder, Utalk Marketing
Panellists: Frances Dovey, Interactive and Emerging Media Manager, Cadbury
Marta Obrebska, Online Lead Generation Manager, SMB, Dell
Mat Braddy, Marketing Director, toptable.com 

15.00 -- 15.30: A snapshot case study from Samsung Mobile

Throughout October and November, photographer Nick Turpin will photograph his life with the Samsung Pixon cameraphone. The twist is that Nick doesn't decide what he does next: the public do. By being able to click anywhere on Nick’s latest photograph online, the public decide what happens next and sends Nick all over the world to take his next picture. Nick could go anywhere, see anything -- it's up to the public to decide his fate! Learn more about this unique, fascinating online campaign from Samsung Mobile and their
award-winning agency, Lean Mean Fighting Machine, with insights, the proposition and the thinking behind the concept revealed.

Blake Harrop, Global Head of Interactive Marketing, Samsung Mobile, with Tom Bazeley, Founding Partner, Lean Mean Fighting Machine

15.30 -- 16.00: Chairperson's closing remarks
Jeanie Bergin, Creator, Thinking W.I.D.E

16.00: Close of summit