Setting the stage for the summit about the future of entertainment marketing, our chief content officer dives into what's changing. How do TV audiences today stack up against those that came before? Are movies still the cornerstone of American culture? And does the online marketing spend for entertainment come anywhere close to matching the attention that internet users pay?

In 2007 the commercially available internet celebrated its 13th birthday – welcome to the moody teenage years filled with turbulent changes, conflicting messages and increasing influence.

With more than 70 percent internet penetration and three quarters of that percentage on broadband, pretty much everybody who wants online access has it. On the other hand, while the internet has extraordinary reach and impact, no single website, page or channel touches everybody the way TV did in years past.

Moreover, online behaviors keep changing faster than a chameleon at the Sherwin-Williams store. Wireless access has spiked by a factor of 10 in just five years while online photo sharing has quadrupled in just four years. Internet users are on the go, eager to share their ideas with companies and each other, impatient of making their media choices on anybody else's schedule and more engaged with their online communities than ever before. The days of the passive audience member silently worshipping the silver and small screens are gone.

Setting the stage for today's exciting summit about the future of entertainment marketing, our chief content officer will dive into what's changing. How do TV audiences today stack up against those that came before? Are movies still the cornerstone of American culture? And does the online marketing spend for entertainment come anywhere close to matching the attention that internet users pay?

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Presenter: Brad Berens, Chief Content Officer & Editor at Large, iMedia. & ad:tech

Format: Zipped PowerPoint