Home › Events › Financial Services Marketing Summit Fall '08
October 21, 2008  |  The Metropolitan Club, New York City
EVENT INFO

   iMedia Financial Marketing Summit Schedule
Tuesday, October 21st

8:00 am

8:00 - 9:00 am

Registration Desk Opens

Breakfast / Sponsor Tables

9:00 - 9:45 am

Welcome & Keynote Interview
Doug Lebda, Chairman and CEO, Tree.com
Interviewed by: Thomas Haire, Editor-in-Chief, Response Magazine
9:45 - 10:45 am

Panel: “Reaching the Right Audience”
Sean Cheyney, VP, Marketing & Business Development, AccuQuote
Jim Meyer, CEO and Co-Founder, Mindset Media
Justin Scott, Senior Account Executive, Zillow.com
Bryan Stapp, Chief Marketer, Loud Amplifier Marketing
Moderator: Bob Verrico, Founder, InvestingChannel

  
10:45 - 11:00 am

Networking Break / Sponsor Tables
11:00 am - 12:00 pm

Panel: "What Just Happened? Financial Marketing During Financial Crisis"
Wenda Harris Millard, President, Media & Co-CEO, Martha Stewart Living Omnimedia
Imran Khan, Managing Director, J.P. Morgan
Alan C. Scott, SVP & CMO, Enterprise Media Group, Dow Jones & Company
Moderator: Brad Berens, Chief Content Officer & Editor at Large, iMedia Communications & CMO Executive Summits

  

12:00 - 1:15 pm

Luncheon/Discussion

1:15 - 2:00 pm

Panel: "Intelligent Lead Generation – Predictive Scoring Drives Conversion"
Panelists: Craig Cooperman, Internet Lead Marketing Director, eBusiness Development Group, Prudential Financial
Quinn Jalli, Chief Privacy Officer, Datran Media
Jeff Liebl, VP Marketing and Business Development, eBureau
Bryan Stapp, Chief Marketer, Loud Amplifier Marketing
Moderator: Gary Cornick, CEO, Decision Tree Media

  
2:00 - 2:30 pm

Insight Presentation: "Making the Most of Mobile"
Christine Fiske, Director, Mobile, Molecular

  
2:30 - 3:15 pm

Insight Presentation: "Integrating Online Into Local Marketing Efforts"
Jay Livingston, SVP, Global Marketing, Bank of America
Shawn Riegsecker, Chairman & CEO, Centro

  
3:15 - 3:30 pm

Networking Break / Sponsor Tables

3:30 - 4:45 pm

 Agency Shoot-Out: "Premiere National Bank Acquires Northern Tri-State Bank"
Adam Broitman, Strategy Director/Ringleader, crayon
Greg Verdino, Chief Strategy Officer, crayon
Sarah Kotlova, Strategic Account Manager, Geary Interactive
Tim Warder, VP of Corporate Strategy, Geary Interactive
Judges: Jay Livingston, SVP, Global Marketing, Bank of America
John Mittnacht, Director of Advertising, Citi Global Wealth Management
Alan C. Scott, SVP & CMO, Enterprise Media Group, Dow Jones & Company
4:45 - 6:00 pm Cocktail / Networking Reception

 

Schedule subject to change.

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