Marketing executives are challenged now to innovate in a down economy. Emerging digital marketing platforms such as mobile, social media, broadband video, games and digital-out-of-home offer marketers both the opportunity for innovation and real return-on-investment now.
iMedia’s Breakthrough Summit helps both marketers and their agency partners explore these opportunities in a unique three days of intensive peer exchange, comprehensive content sessions and networking meals and receptions.
Breakthrough is an invitation-only event and space is limited so make sure you request your invitation today.
A Great Opportunity to Exchange Ideas With Your Peers
The mix of Breakthrough attendees includes:
• 140+ senior level brand marketers and advertising agency executives (the buyers)
• 250 publishers, ad networks, emerging media technology companies and other service providers (the sellers)
March 21, 2009
What is Mobile Boot Camp?
While the promise of mobile marketing in an ever evolving digital landscape continues to grow, most marketers need to ensure they have a firm grasp of the fundamentals before they can take the next steps of integrating mobile into their marketing mix.
iMedia created Mobile Boot Camp as a special one day event for brand marketing and agency executives that cuts to the chase of how to execute an effective mobile marketing initiative.
What will be covered at Mobile Boot Camp?
Just as any other iMedia Event, an Advisory Board of industry executives has been assembled to map out the conference theme and major issues to be addressed. Some topics that will be covered at Mobile Boot Camp are:
• Mobile marketing strategy and integration: on deck, off deck, iPhone, etc.
• Analyzing and buying mobile media inventory
• Executing effective mobile marketing creative and status of standards
• How to track/measure mobile campaigns
… and other key issues!
The Advisory Board for this special one day event is composed of industry thought leaders. The board includes:
Jordan Berman, VP Media Innovation, AT&T
Ty Braswell, Founder, Creative Digital Strategies
Adam Broitman, Director of Strategy and Ringleader, crayon
John Hadl, Managing Partner & Founder, Brand in Hand
Larry Harris, CEO, Ansible Mobile
Paran Johar, CMO, JumpTap
Gene Keenan, VP of Mobile Services, Isobar Global
John Najarian, EVP of Digital Media and Business Development, Comcast Entertainment Group
Tony Nethercutt, VP of Sales, AdMob
Steven Rosenblatt, VP of Advertising Sales, Quattro Wireless
Zaw Thet, CEO, 4INFO, Inc.
John Vail, Dir., Interactive Marketing & Media Group, Pepsi-Cola North America
Jeremy Wright, Global Director, Mobile Brand Strategy, Nokia Interactive
If you were planning on attending iMedia’s Breakthrough Summit on March 22 – 25 in Coconut Point, Florida, then you can ill afford to miss this additional, complimentary one-day program designed to cover the fundamentals of effective mobile marketing.
Arrive early Saturday, March 21, for an opening Mobile Boot Camp cocktail reception, and then get ready to participate Sunday in a full day of interactive sessions and presentations on mobile marketing before the Breakthrough Summit opens that evening.
EVP, Chief Innovation Officer
National Director, Creative & Brand Content
Co-Founder & Chief Technology Catalyst
iMedia Summit attendees represent over $3 billion in digital marketing spend and hail from some of the biggest companies in the Fortune-500 and the agency world. High-value, customizable sponsorship opportunities are available, but won't last.
For more information, please contact:
Brian Urquhart, Director of Strategic Partnerships
Situated on the shores of the Gulf of Mexico at Estero Bay, the Hyatt Regency Coconut Point Resort & Spa is surrounded by sparkling water, lavish gardens, manicured golf courses and a picturesque marina. Enjoy the tropical climate and resort atmosphere on Florida’s beautiful southwest coast. End each day with a spectacular sunset. This 18 story tropical oasis is located midway between Fort Myers and Naples and is a relaxing retreat surrounded by the natural beauty of the Estero Bay estuary.