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Strategic Digital Insights and Networking for the Agency Executive & Partner December 12 - 15, 2010, Phoenix, AZ

The Media Bermuda Triangle: The Mysteries of the evolving digital media

Join the conversation and gain insight this December as senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties and the hundreds of services providers working to stake a claim somewhere in the middle. Today's digital advertising landscape is competitive, cluttered and confusing. Strategic repositioning among both agencies and media properties suddenly makes the two look quite similar. In the not too distant past, the relationship and business flow between brands, agencies and media properties could be represented as an equilateral triangle. Brands had products to market and sell, agencies were creative plus broker, media brands held the audiences. Now the triangulated relationship between brands, agencies and publishers is as mysterious as the Bermuda triangle. Where do you and your company find leverage in this environment? Don't miss this important agency gathering!

 

Attendee Benefits

  • Have meaningful interaction with senior agency executives exploring their digital marketing challenges during a variety of uniquely designed collaborative sessions
  • Have an opportunity during organized deal-making sessions to introduce your company's services to a contingent of brand marketers
  • Spend some time building long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions, at which iMedia keeps a tight control of the ratio of "buyer" to "seller" to achieve that relationship-building environment.
  • 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
  • Informative, collaborative breakout sessions & dynamic keynotes
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the beautiful Arizona Biltmore in Phoenix, AZ

Featured Speakers

  • Kirk McDonald

    Kirk McDonald

    President, Digital

    Time Inc.

  • Brendan Moorcroft

    Brendan Moorcroft

    CEO

    Cadreon

  • Cathleen Ryan

    Cathleen Ryan

    Group Manager - Social, Mobile & Emerging Media

    Intuit

  • Kevin Doohan

    Kevin Doohan

    CMO

    DTS, Inc.

  • Event Sponsors

    Location

    Arizona Biltmore
    Arizona Biltmore 2400 East Missouri Avenue
    Phoenix, AZ

    602.955.6600

    Built as one of Phoenix’s first resorts in 1929, the Arizona Biltmore is an acclaimed landmark that has been graced by U.S. presidents, celebrities and world travelers. Arizona’s historic Grand Dame radiates an undeniable mystique of refinement and splendor.