ellipsis flag icon-blogicon-check icon-comments icon-email icon-error icon-facebook icon-follow-comment icon-googleicon-hamburger icon-imedia-blog icon-imediaicon-instagramicon-left-arrow icon-linked-in icon-linked icon-linkedin icon-multi-page-view icon-person icon-print icon-right-arrow icon-save icon-searchicon-share-arrow icon-single-page-view icon-tag icon-twitter icon-unfollow icon-upload icon-valid icon-video-play icon-views icon-website icon-youtubelogo-imedia-white logo-imedia logo-mediaWhite review-star thumbs_down thumbs_up

Navigating Digital's Ever-Evolving Future May 22 - 25, 2011

Agency Infinity: Best Practices of the Timeless Agency

Join the conversation and gain insight this May as senior agency executives and their publisher/vendor partners explore the power dynamics at play within the digital advertising environment between agencies, media properties, and the hundreds of services providers working to stake a claim somewhere in the middle.

The role of the agency is changing forever, and there are fewer defined roles, so you can't wear the same hat in 2011 as you did in 2004. Publishers are acting like agencies, agencies are acting like publishers, and brands are taking on the role of all three. It's no longer a black and white landscape. Strategic repositioning in the industry is making it a world of gray, and we must find the bright colors in order to stand out. Where do you and your company find leverage in this environment? How can you make your agency indispensible, transforming your client relationship from being a marketing partner to being a business partner? Don't miss this important agency gathering, where we will tackle these issues and more!

Attendee Benefits

  • Have meaningful interaction with senior agency executives exploring their digital marketing challenges during a variety of uniquely designed collaborative sessions
  • Have an opportunity during organized deal-making sessions to introduce your company's services to a contingent of brand marketers
  • Spend time building long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions, at which iMedia keeps tight control of the ratio of "buyer" to "seller" to achieve that relationship-building environment.
  • 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
  • Informative, collaborative breakout sessions & dynamic keynotes
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the beautiful Hyatt Regency Coconut Point Resort in Bonita Springs, FL

Featured Speakers

  • Mitch Earleywine, Ph.D.

    Mitch Earleywine, Ph.D.

    Professor of Psychology

    SUNY Albany

  • Event Sponsors

    Location

    Hyatt Regency Coconut Point Resort & Spa
    Hyatt Regency Coconut Point Resort & Spa 5001 Coconut Road
    Bonita Springs, FL

    239 444 1234

    Situated on the shores of the Gulf of Mexico at Estero Bay, the Hyatt Regency Coconut Point Resort & Spa is surrounded by sparkling water, lavish gardens, manicured golf courses and a picturesque marina. Enjoy the tropical climate and resort atmosphere on Florida’s beautiful southwest coast. End each day with a spectacular sunset. This 18 story tropical oasis is located midway between Fort Myers and Naples and is a relaxing retreat surrounded by the natural beauty of the Estero Bay estuary.