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Keeping Up with the Consumer: The Impending Era of SoLoMo May 20 - 23, 2012

In unprecedented mass adoption, ubiquity of mobile devices including infrastructure enhancements of the world's largest networks and social platforms has fundamentally changed how and where people get, share and consume media and information...with the consumer in the driver seat. The emergence and collision of Social, Local and Mobile media is today's aspirational marketing trifecta. This paradigm challenges long-standing agency and publisher models forcing rapid evolution of the industry. So why isn't it a reality for today's marketers? Learn what's hype and what's here, and how to respond...or get left behind.

Join us for a collaborative, two-day deep dive that will illustrate consumer trends and showcase the paid, earned and shared marketing models being created for the aspirational digital tri-platform of SoLoMo. The summit is designed to bring together thought leaders and agency colleagues who will challenge the hype of SoLoMo and explore the critical issues you need to address so you can decide how to best create an actionablestrategic plan for your clients leveraging significant advancements in Social, Mobile and Local.

  • Gain insight into consumer technology adoption, behaviors and expectations
  • Address change management needs in order to progress SoLoMo (standards, staffing, content creation and pricing models)
  • Learn how leading publishers and networks are evolving their products and services
  • Discuss the opportunity and cautions around data, measurement and privacy implications
  • Explore tactics, trends and tips, plus mistakes to avoid in the intersection of SoLoMo
  • Hear from the myriad of emerging game-changing SoLoMo partners and technologies you'll want in your marketing arsenal

Attendee Benefits

  • Engage in a variety of uniquely designed collaborative sessions with agency executives
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of agencies in attendance
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment.

 

  • 3 full days of peer-to-peer exchange (including a full-day agency-only meeting)
  • High-caliber keynotes and speakers
  • Informative, collaborative breakout sessions
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the georgeous and historic Broadmoor in Colorado Springs, CO

 

Featured Speakers

  • Kenny Tomlin

    Kenny Tomlin

    Found & CEO

    Rockfish Interactive

  • Chris Cunningham

    Chris Cunningham

    Head of Mobile US. / MobileCore

    ironSource

  • Cathleen Ryan

    Cathleen Ryan

    Group Manager - Social, Mobile & Emerging Media

    Intuit

  • Jennifer Wainwright

    Jennifer Wainwright

    Director of Digital and CRM

    Bridgestone Retail Operations

  • Shane Steele

    Shane Steele

    Director, Global Sales Marketing

    Twitter

  • Agenda

    Saturday, May 19, 2012

    Reception (Agencies Only)

    Dinner (Agencies Only)
    Brought to you by: Legolas Media

    Sunday, May 20, 2012

    Breakfast (Agencies Only)

    Agency Only Meeting

    Boxed Lunch

    Lunch

    Agency Only Meeting

    Summit Registration Desk
    Brought to you by: Manta

    Sponsor Presentations

    Reception/Dinner
    Brought to you by: Adobe

    After Dinner Reception
    Brought to you by: Paypal Media Network

    Monday, May 21, 2012

    Twitter Lounge
    Brought to you by: Compass Labs

    Sponsored Presentations & Breakfast (Sponsor/Buyer Attendees Only)
    Brought to you by: Operative

    The Upstream Seller Breakfast @iMedia: "Why Good People Leave Good Companies"
    Doug Weaver, Founder & CEO, Upstream Group

    Networking Break
    Brought to you by: Add This

    Welcome Remarks
    Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
    Cathleen Ryan, Group Manager - Social, Mobile & Emerging Media, Intuit

    Keynote Panel: "Social, Local, Mobile: Pursuing the Elusive Consumer at the Borders of Media, Commerce and User Experience"
    Cathleen Ryan, Group Manager - Social, Mobile & Emerging Media, Intuit
    Jennifer Wainwright, Director of Digital and CRM, Bridgestone Retail Operations
    Barbara Williams, Global Emerging Digital/SEM Lead, Microsoft
    Lisa Bari, Associate Vice President, User Growth & Marketing, Practice Fusion
    Moderated By: Doug Weaver, Founder & CEO, Upstream Group

    Insight Presentation: "How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing"
    Phil Hendrix, Founder & Director, immr

    Networking Break

    Insight Presentation: "How Amex and Twitter Sync with the Consumer"
    Shane Steele, Director, Global Sales Marketing, Twitter
    Michael Berner, Director of Global Social Media Strategy, American Express

    Insight Presentation: "The Social Completion: Social Engagement Across Touch Points"
    Roland Smart, VP of Social & Community Marketing, Oracle
    Mitch Gelman, VP, Product, Gannett Digital
    Chris Barbour, Marketing Strategist, Global Creative Solutions, facebook

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event. Sponsored by:
    Brought to you by: Viewable Media

    Free Time

    Cocktail Reception
    Brought to you by: Adometry

    Dinner
    Brought to you by: Cooking.com

    After Dinner Reception
    Brought to you by: Akamai

    Tuesday, May 22, 2012

    AT&T AdWorks and Levi's Case Study: "Engaging Consumers through Mobile"
    Maria Mandel, Vice President Marketing & Media Innovation, AT&T
    Kendra Peters, Retail Marketing Manager, Levi Strauss & Co.

    Shipping Desk
    Brought to you by: Realtor.com

    Twitter Lounge
    Brought to you by: Compass Labs

    Sponsored Presentations & Breakfast (Sponsor/Buyer Attendees Only)

    Special Breakfast Presentation From Operative: How to Keep the New York Yankees from Stealing Your A-Players (Industry Participants)
    Lorne Brown, CEO and Founder, Operative
    Brought to you by: Operative

    Networking Break
    Brought to you by: Add This

    Welcome Back
    Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
    Cathleen Ryan, Group Manager - Social, Mobile & Emerging Media, Intuit

    Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up"
    Kenny Tomlin, Found & CEO, Rockfish Interactive

    Panel Discussion: "Big Data Comes to Madison Avenue: Embracing Data-Driven Media Buying"
    Omar Tawakol, CEO, BlueKai
    Jay Sears, General Manager, REVV Buyer, the Rubicon Project
    Kurt Unkel, President, Vivaki
    George John, CEO and Co-Founder, Rocket Fuel Inc
    Moderated By: Josh Dreller, VP, Product Marketing, 4C Insights

    Audience Discussion and Q&A

    Networking Break

    Spotlight A: Turn Research into Reach: Making Consumer Insights Actionable
    David Valdez, VP, Interactive Sales, I-Behavior Interactive

    Spotlights B: Getting Back To Creative
    Michael Lowenstern, Managing Director, Digital Advertising, R/GA
    Todd Pasternack, VP, Digital Innovation, PointRoll
    Brought to you by: Point Roll

    Spotlight C: The Truth about Retargeting Revealed
    Edward Montes, CEO, Digilant
    Brought to you by: Adnetik

    Networking Break

    Spotlights (Repeated)

    Lunch
    Brought to you by: inMarket

    Innovation Showcase: "Moving the Needle in SoLoMo"
    Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
    Chris Albinson, Managing Director, Founders Circle Capital
    Kathy Leake, Co-Founder & CEO, Qualia
    Joe Gillespie, CEO & President, Zoove
    Are Traasdahl, Founder & CEO, Tapad
    Brian Wong, Founder & CEO, Kiip

    Shipping Desk (Agencies Only)
    Brought to you by: Realtor.com

    Free Time

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event. Sponsored by:
    Brought to you by: Viewable Media

    Cocktail Reception
    Brought to you by: Extreme Reach

    Dinner
    Brought to you by: Clear Saleing

    Summit Ambassadors

    Event Sponsors

    • Adap.TV
    • Double Verify
    • Epsilon
    • DoubleClick
    • inmobi
    • NextMark
    • Rocket Fuel
    • RMM
    • Adobe
    • Adnetik
    • Adometry
    • Add This
    • Akamai
    • Audience Science
    • Cooking.com
    • Compass Labs
    • Clear Saleing
    • Dictionary.com
    • Experian Marketing
    • Extreme Reach
    • iBehavior
    • inMarket
    • Legolas Media
    • Manta
    • MediaMind
    • Operative
    • Owner IQ
    • Paypal Media Network
    • Point Roll
    • Realtor.com
    • Resonate
    • Solve Media
    • Tap Joy
    • Turn
    • Verve
    • Videology
    • Viewable Media
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.

    Location

    The Broadmoor Colorado Springs
    The Broadmoor Colorado Springs 1 Lake Avenue
    Colorado Springs, Colorado 80906

    719 634 7711

    The Broadmoor is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. It is located on 3,000 lush acres under the shadow of Cheyenne Mountain and offers an award-winning spa, fitness center, two swimming pools, three outdoor hot tubs, one lap pool; 54 holes of championship golf, six tennis courts with camps run by Hall-of-Fame member Dennis Ralston; children's programs; 24-hour room service, valet parking and 25 specialty retail shops.