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Partnership: The New Agency Value December 2 - 5, 2012

iMedia's Agency Summit is a 2.5-day event that will bring together agency and media elite at the helm of the digital marketing industry. Our focus is on evolving agency partnerships at every level to keep up with the digital consumer and increasingly savvy brands. We'll discuss the synergies necessary to maintain the integrity and value of strategy, media efficiency, creative scalability and innovation among agencies both large and small.

Specifically, at the iMedia Agency Summit, we will address:

  • The impact of technologies and consumer touchpoint advancements challenging how agencies achieve reach and scale on behalf of their clients
  • The evolution of brand-agency-technology-media relationships
  • Paid media challenges: digital commoditization, navigation of data partners, viewable media, attribution, privacy and convergence with traditional media
  • Media disruptors and the proliferation of platforms
  • Reaching key digital marketing players: CIO's, research and merchandising teams
  • The role of technology in raising agency value
  • Attracting and maintaining top talent

Don't miss our popular "Aspen Group" on Sunday, December 2. This closed-door, pre-summit day is an agency-only, peer-to-peer 'town hall' developed for agency leaders by agency leaders to facilitate industry progression. Back by popular demand, John Durham will facilitate group think around talent management and training, strategies to establish stronger client and agency partnerships, convergence of digital and traditional media and collective challenges with the best and brightest minds in the industry.

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with agency leaders in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:

  • 3 full days of peer-to-peer exchange (including full-day agency-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Camelback Inn Resort & Spa

Featured Speakers

  • John Montgomery

    John Montgomery

    COO

    GroupM Interaction

  • Jonathan Adams

    Jonathan Adams

    Chief Digital Officer - North America

    Maxus Global Media

  • Agenda

    Saturday, December 1, 2012

    Reception (Agencies Only)

    Dinner (Agencies Only)
    Brought to you by: Socialtyze

    Sunday, December 2, 2012

    Breakfast (Agencies Only)
    Brought to you by: NextMark

    Agency-Only Meeting

    Lunch (Agencies Only)

    Agency-Only Meeting

    Registration Desk
    Brought to you by: Manta

    Sponsored Presentation (Agencies Only)

    Welcome Reception & Dinner
    Brought to you by: Adobe

    After Dinner Reception
    Brought to you by: Infolinks

    Monday, December 3, 2012

    Sponsored Presentations & Breakfast (Agencies Only)

    Attendee Breakfast
    Brought to you by: Operative

    Summit WiFi
    Brought to you by: Scout Advertising

    Networking Break

    Interview Booth

    Welcome by Summit Host
    Jonathan Adams, Chief Digital Officer - North America, Maxus Global Media

    Keynote: "Partnerships, Lifeblood of a Future-Forward Agency"
    John Montgomery, COO, GroupM Interaction

    Digital Media People Unite - Get Involved in a Partnership You Can Be Proud Of
    David Herscott, Managing House of Kaizen, Founding Partner
    Steve Parker, Jr., Co-Founder and Managing Partner, Levelwing
    Brian Martin, Founder, The Childhood Domestic Violence Foundation

    Privacy Debate: Urgent Issue or Industry Hype?
    Omar Tawakol, CEO, BlueKai
    Alan Chapell, President, Chapell & Associates
    Marc M. Groman, Executive Director and General Counsel, Network Advertising Initiative

    Networking Break

    Master Tracks
    Doug Weaver, Founder & CEO, Upstream Group
    Dianne Hayashi, Media Director, AKQA
    Tamara Bousquet, SVP Media, Digitas
    Pauline Malcolm, SVP, Sales, StyleHaul
    LJ Kobe, Group Media Director, Ignited
    Haren Ghosh, Chief Analytics Officer, Symphony Advanced Media
    Talia Arnold, Digital Marketing Consultant
    Julian Zilberbrand, EVP Activation Standards, Insights, &Technology, ZenithOptimedia Group
    Rich Routman, Chief Revenue Officer, Sporting News
    Shenan Reed, President of Digital, MEC
    Mark Miller, Founder, Chief Strategist, StepWise Marketing
    Joanne Coleman, Director of Media, Crown Imports
    Christine Peterson, US Group Media Director, MRY

    Boxed Lunch

    Lunch
    Brought to you by: Adometry

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Free Time/Recreation
    Brought to you by: Active Network

    Cocktail Reception
    Brought to you by: Adconion

    Dinner
    Brought to you by: Weather Bug

    Tuesday, December 4, 2012

    Sponsored Presentations & Breakfast (Agencies Only)

    The Upstream Seller Breakfast at iMedia: "What You Say is NOT What They Hear!"
    Doug Weaver, Founder & CEO, Upstream Group

    Summit WiFi
    Brought to you by: Scout Advertising

    Networking Break

    Interview Booth

    Welcome Back
    Jonathan Adams, Chief Digital Officer - North America, Maxus Global Media

    Keynote: "Strengthening Agency+Client Partnerships in Turbulent Times"
    Brian Monahan, VP of Marketing, walmart.com
    Brad Berens, Principal, Big Digital Idea Consulting, Inc.
    Alan Gellman, SVP, Digital Marketing, Wells Fargo

    Panel Discussion: "Making Big Data Small for the Brand - Partnership in Practice"
    Paul Pellman, CEO, Adometry
    Julian Zilberbrand, EVP Activation Standards, Insights, &Technology, ZenithOptimedia Group
    Ming Wu, GM US, Accuen
    Moderated By: Penry Price, President, Media6degrees

    Brand and Agency Smile Brighter from Partnership Success
    Will Chapman, VP of Sales, Audience Science
    Kelley Elizabeth Train, US Director, Digital Investment, PHD Media

    Networking Break

    Spotlight A: Efficient Premium: Superior Value for Every Brand Dollar Invested
    Joe Congiusti, SVP Accounts, Legolas Media
    Vik Kathuria, Global Head - Strategic Agency Partnerships, Oracle Marketing Cloud
    Joe Kowan, VP, Business Development, Legolas Media
    Brought to you by: Legolas Media

    Spotlight B: The Future-Proofed Agency Model
    Scott Neslund, EVP of Media Services, Centro
    Robin Casmirri, VP, Media Director, Integer

    Spotlight C: Collaborative Partnerships Create Innovative and Award-Winning Campaigns
    Jen Schreiber, Director, Publisher Sales, PointRoll
    Josh Searcy, Sr Manager, Display Advertising Products, AutoTrader.com
    Brought to you by: Point Roll

    Networking Break

    Spotlights (Repeated)

    Panel Discussion & Town Hall: "The Internet Ad Pioneers"
    Rick Parkhill, Poptent
    David A. Yovanno, President, Mediaplex
    Maggie Finch, Founder & CEO, Creator Republic
    Kate Thorp, CEO, Beauty Noted
    Moderated By: Cory Treffiletti, SVP, Marketing, BlueKai

    Shipping Desk
    Brought to you by: Realtor.com

    Free Time

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Dinner & 2nd Annual iMedia Agency Awards

    Wednesday, December 5, 2012

    Shipping Desk
    Brought to you by: Realtor.com

    Wednesday, December 4, 2013

    Cocktail Reception

    Summit Ambassadors

    Event Sponsors

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

    Location

    Camelback Inn
    Camelback Inn 5402 East Lincoln Drive
    Scottsdale, Arizona 85253

    480 948 1700

    The Camelback Inn, set on 125 acres of lush desert landscape, gives guests an authentic Southwestern experience. Nestled at the base of Mummy Mountain and overlooking the famous Camelback Mountain, this is a place where luxury comes naturally.