Curalate is the world's first monitoring, analytics, and brand intelligence platform focused on social curation.
Hear a presentation on Intel and HP's groundbreaking music video campaign Tiësto's In the Booth (http://www.youtube.com/watch?v=11tN3s8k9lI). Intel and HP sponsored 10 YouTube episodes that delivered a behind-the-scenes look at the world tour of electronic music superstar Tiësto.
Hear from Louisville Slugger's Kyle Schlegel and MEplusYOU CMO Ian Wolfman about how the brand's World Series Bat Drop promotion engaged fans through experiential marketing, ultimately creating a platform that united baseball fans around the country
LOYAL3 offers a technology platform that enables consumers to buy stock in the brands they love as easily as they buy products, directly from the company's website and Facebook page. And when brands turn consumers into owners, great things happen.
Petco partnered with Hill's Pet Nutrition to launch a campaign to raise awareness for both the Pet Specialty Brand and Retailer.
Neither Sears nor Kmart (both retailers owned by Sears Holdings company) initially jump to mind when you think of high-tech brands. However, both of these iconic American retailers are successfully using digital initiatives to reach existing and potential customers and create brand loyalty.
In this case study session, you will hear from John Capano of SocialVibe and Patty Everett of Turner Media Group as they discuss the tactics and technology they use to leverage brand engagement, build relationships with valued consumers, and drive industry-leading results.