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Iconic Branding February 5 - 8, 2012

As spending continues to shift from traditional to digital, the role of digital to do more of the heavy lifting becomes clearer. The bigger the brand and the higher the cost of a :30 ad for the Big Game, the more crucial the digital play becomes to deliver lasting brand impact and deeper audience engagement. This Brand Summit is designed to appeal to marketers that focus on the brand experience - about their authenticity and lifestyle credentials. It's about brands large and small that go big and go deep to create memorable consumer experiences that have relevance beyond the product efficacy. Brands that help shape how we feel about ourselves, each other, and our lives. It's not about media plan execution, it's about rich brand experiences in every digital component of your plan. At this Summit you'll dive into:

  • What branding works in different digital environments
  • How to become iconic with memorable digital branding
  • How to leverage multiple digital platforms like video, mobile, social, etc., for big branding bang

Join us in Bonita Springs, Florida, as we unlock the secrets in digital that define the world's most iconic brands.

 

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and Request Your Invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Coconut Point Resort

Featured Speakers

  • Scott Roen

    Scott Roen

    VP, Digital Marketing & Innovation

    American Express

  • Jen Sey

    Jen Sey

    SVP Marketing

    Dockers

  • Kristen D'Arcy

    Kristen D'Arcy

    Global VP, Digital

    Coty

  • Diana Plazas

    Diana Plazas

    Director of Online Marketing for Doubletree Hotel

    Hilton Worldwide

  • Dan Lyons

    Dan Lyons

    Technology Editor

    Newsweek

  • Agenda

    Saturday, February 4, 2012

    Reception (Brand Marketers Only)

    Dinner (Brand Marketers Only)

    Sunday, February 5, 2012

    Breakfast (Brand Marketers Only)
    Brought to you by: DataXu

    Brand Marketer-Only Meeting

    Lunch (Brand Marketers Only)
    Brought to you by: martini media

    Brand Marketer-only Meeting

    Registration Desk

    Sponsor Presentation (Brand Marketers Only)

    Welcome Reception/SuperBowl Party
    Brought to you by: Interclick

    Monday, February 6, 2012

    Twitter Lounge

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Attendee Breakfast

    Networking Break
    Brought to you by: Clearspring

    Opening Remarks
    Nancy Galanty, Content Director, iMedia Communications, Inc.

    Opening Keynote: "American Express Takes its Iconic Brand Digital, Local and Grass Roots with OPEN Forum"
    Scott Roen, VP, Digital Marketing & Innovation, American Express

    Insight Address: "Budweiser Tackles a New Approach to Content"
    Erin Matts, CMO, Annalect Group

    Case Study: "How Kellogg's Brands Work Their Digital Strategies"
    Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company
    Jeff Smith, Chief Marketing Officer, LiveRamp

    Case Study: "Using Technology to Win More Sales in a Holiday Season"
    Mike Peralta, CEO, AudienceScience
    Ian Gomar, President, Shaquille O'Neal Consumer Properties, Inc

    Box Lunch
    Brought to you by: Dedicated Media

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event.

    Free Time/Recreation

    Reception
    Brought to you by: eMiles

    Dinner
    Brought to you by: Where by Paypal

    Reception
    Brought to you by: iProspect

    Tuesday, February 7, 2012

    Twitter Lounge

    Sponsored Presentations & Breakfast (Brand Marketers Only)

    Upstream Sellers Breakfast @ iMedia: "The ABCs of Closing: Bringing Commitment Back to The Sales Process"
    Doug Weaver, Founder & CEO, Upstream Group

    Networking Break
    Brought to you by: Marchex

    Opening Remarks
    Nancy Galanty, Content Director, iMedia Communications, Inc.

    Keynote Address: "The Dockers Khaki Pant Revival: It's Entirely Digitial"
    Jen Sey, SVP Marketing, Dockers

    Case Study: "Rebranding: The Financial Rock, Prudential, in Uncertain Financial Times"
    Niharika Shah, VP Strategic Planning, Prudential

    Case Study: "DoubleTree by Hilton Cookie CAREavan Tour- Social Media Campaign"
    Amy Jo Martin, NY Times Bestselling Author, & Entrepreneur, http://amyjomartin.com/
    Diana Plazas, Director of Online Marketing for Doubletree Hotel, Hilton Worldwide

    Networking Break
    Brought to you by: Marchex

    Spotlight A: Facebook Advertising Strategy
    David Pollet, Founder, in2clouds
    Warren Pattison, Founder / Chief Visionaire, IQiew Interactive
    Brought to you by: Graph Effect

    Spotlight B: Iconic "Branded" Search - Know the Brand, Love the Brand
    Rich Granville, CEO, Yippy
    Brought to you by: Yippy

    Spotlight C: Causal Attribution: Times Like These Call for Drastic New Measures
    Jeremy Stanley, SVP, Product & Data Sciences, Collective
    Brought to you by: Collective

    Networking Break

    Spotlights (Repeated)

    Lunch
    Brought to you by: Neustar

    Panel and Table Talk Discussion: "Facebook, YouTube and Twitter: Marketing Empowerment Zones or Blind Alleys?"
    Doug Weaver, Founder & CEO, Upstream Group
    Debbie Aho Williamson, Principal Analyst, eMarketer
    Kristen D'Arcy, Global VP, Digital, Coty
    Richard Fontaine, SVP, Consumer Marketing, Martha Stewart

    Free Time
    Brought to you by: Clearspring

    Shipping Desk (Brand Marketers Only)

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event.

    Reception
    Brought to you by: Magnetic

    Dinner: "What You and Your Company Can Learn from Apple"
    Dan Lyons, Technology Editor, Newsweek

    Wednesday, February 8, 2012

    Shipping Desk (Brand Marketers Only)

    Summit Ambassadors

    Event Sponsors

    • Buddy Media
    • comscore
    • DataXu
    • Google
    • jiwire
    • martini media
    • MaxPoint
    • Media Math
    • Truste
    • 24:7 Real Media
    • About.com
    • adaramedia
    • AT&T AdWorks
    • Audience Science
    • Clearspring
    • Collective
    • Choice Stream Crunch
    • Dedicated Media
    • eMarketer
    • eMiles
    • Graph Effect
    • Interclick
    • iProspect
    • Magnetic
    • Manta
    • Marchex
    • Neustar
    • Sharethrough
    • Realtor.com
    • AdAdvisor
    • Where by Paypal
    • Yippy
    • Advertising Age

    Sponsorships are still available for this summit but won't last. Contact Navid Davani, Sr. Director, Sales, for more information

    Location

    Hyatt Regency Coconut Point Resort & Spa
    Hyatt Regency Coconut Point Resort & Spa 5001 Coconut Road
    Bonita Springs, Florida 34134

    239 444 1234

    Situated on the shores of the Gulf of Mexico at Estero Bay, the Hyatt Regency Coconut Point Resort & Spa is surrounded by sparkling water, lavish gardens, manicured golf courses and a picturesque marina. Enjoy the tropical climate and resort atmosphere on Florida's beautiful southwest coast. End each day with a spectacular sunset. This 18 story tropical oasis is located midway between Fort Myers and Naples and is a relaxing retreat surrounded by the natural beauty of the Estero Bay estuary.