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Keeping Pace with the Mobile Consumer October 14 - 17, 2012, Lost Pines, Texas

Today's consumer is constantly connected. Laptop computers, smartphones and tablets reign in homes, cars, work places, restaurants, stores, on the ski slope - mobile shopping, entertainment, gaming and networking always within an arm's reach. Smartphone and tablet penetration is out-pacing any other emerging media innovation in history, blurring mobile marketing infrastructure barriers and challenging every facet of conventional advertising. Forecasters predict rapid growth of mobile advertising from an estimated $5 billion today to $18 billion by 2015. If mobile isn't a major player in your marketing plan, you'll be left behind while your target customers are on the go.

iMedia's Breakthrough Summit: Keeping Pace with the Mobile Consumer brings together industry visionaries to explore new mobile technologies, groundbreaking research and strategies at the forefront of the mobile marketing (r)evolution.

At this Mobile Breakthrough Summit, you will collaborate with peers to walk away with actionable insights on:

  • Latest developments in consumer mobile behavior including media consumption, mobile shopping and commerce trends
  • How mobile provides new platforms for content distribution and revenue
  • Research from overseas on transformative marketing models
  • Case study examples of brands innovating in new mobile technologies: NFC, RFID, Apps, HTML 5, etc.
  • How to develop mobile scale and where to invest marketing dollars
  • A deep dive into the privacy, measurement and attribution issues stifling marketers
  • How to get in on the tablet market that is disrupting the entire PC category

2 for 1: 2nd Annual iMedia Next Wave Start-Up Challenge and Showcase

Next Wave

iMedia's 2nd annual Next Wave Start-Up Challenge and Showcase offers an opportunity for early stage start-ups across media and marketing categories to gain exposure and earn the attention and consideration of the world's leading brands and agencies. This year, the focus is all things mobile. Participating start-ups will vie for iMedia community votes and the chance to pitch to more than 300 digital marketing, venture capital and agency elite during the iMedia Next Wave Showcase held at the iMedia Breakthrough Summit. An onsite vote will determine the Next Wave winner.

Attendee Benefits

For a limited number of delegates (publishers, marketing platforms, media companies, analytics & research, or other mobile marketing service providers), the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers and agencies to help them address their digital marketing challenges and strategies. iMedia regulates the number of "delegate" passes sold to ensure rich networking opportunities. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summit delegate passes also include our unique One:One Networking Program!

Qualifying senior brand marketers and agencies are welcomed as our guests, which includes complimentary conference attendance and lodging. Space is limited so act now. Request Your Invitation. iMedia guest attendees enjoy:

  • 2.5 full days of peer-to-peer exchange
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • The opportunity to interact with senior execs from over 100 relevant companies seeking mobile marketing partnership
  • Ability to cast your vote in iMedia's 2nd Annual Next Wave Start-Up Challenge & Live Showcase
  • Opportunity to collaborate with iMediaConnection.com publication (video Interviews and other editorial contribution)
  • 3-night stay at the Hyatt Regency Lost Pines Resort and Spa

Agenda

Sunday, October 14, 2012

Sponsored Presentation (Brand Marketers and Agencies Only)

Welcome Reception

Monday, October 15, 2012

Boxed Lunch

Wi-Fi Sponsored by:

Sponsored Presentations & Breakfast (Brand Marketers and Agencies Only)

Attendee Breakfast

Networking Break

Interview Booth
Brought to you by: NBC Universal Digital Media

Welcome and Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
John Hadl, Venture Partner, US Venture Partners

Keynote: "The Mobile Playbook: 5 Creative Ways to Win in Mobile"
Brendon Kraham, Manager, Global Mobile Solutions, Google

Next Wave Showcase: Shopping & Commerce Category
Jeff Minsky, Director, Emerging Media, OMD
Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.
Chris Albinson, Managing Director, Founders Circle Capital
Dylan Bathurst, CEO, Rumgr Inc.
Todd Sherman, CMO, Point Inside
Greg McHale, CEO, good2gether
Evan Owens, Co-Founder & CEO, Pogoseat

Networking Break

Brand Panel: "Go App or Go Home"
Brian Lipman, Digital Media Manager, MillerCoors
Chloe Hampton, Assoc. Director of Mobile Strategy, Starwood Hotels & Resorts Worldwide, Inc.
Ryan Wein, Internet and Mobile Marketing Manager, Kia Motors America
Dan Drummond, CMO, Bar Louie
Moderated By: John Hadl, Venture Partner, US Venture Partners

Next Wave Showcase: Mobile Entertainment Category
Gordon Paddison, CEO, Stradella Road
Ward Chandler, Founder / CEO, Seemail
Dan Drummond, CMO, Bar Louie
Johan Nel, CEO, Umuntu Media (Mimiboard)
Metodi Filipov, Managing Director, iMediaShare
Marianne Tappy, VP of Digital Strategy & Business Development, Ford Motor Company
Moderated By: Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.

A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

Free Time/Recreation
Brought to you by: Active Network

Cocktail Reception
Brought to you by: Magnetic

Dinner
Brought to you by: Paypal Media Network

After Dinner Reception
Brought to you by: Clear Saleing

Tuesday, October 16, 2012

Wi-Fi

Sponsored Presentations & Breakfast (Brand Marketers and Agencies Only)

Attendee Breakfast

Networking Break

Interview Booth
Brought to you by: NBC Universal Digital Media

Welcome by Summit Host
John Hadl, Venture Partner, US Venture Partners

Keynote: "Shaping the Future of Marketing Innovation"
Stephanie Bauer Marshall, Director, Precision Market Insights, Verizon Wireless

Next Wave Showcase: Mobile Campaign Management & Analysis Category
Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.
Matt Doherty, Sales Manager, PlaceIQ
Elizabeth Zalman, Co-Founder & CEO, Media Armor
Geoffrey Handley, Co-Founding Director, Meredith Xcelerated Marketing
Chris Albinson, Managing Director, Founders Circle Capital
Eli Portnoy, General Manager, Thinknear
Sandy Shanman, GM, Appsnack
David Shim, CEO and Founder, Placed, Inc.

Networking Break

Spotlight A: "The Rise of Images and Breakthrough Advertising Technologies"
Ophir Tanz, CEO, GumGum
Brought to you by: Gum Gum

Spotlight B: "Navigating the Future of Mobile Marketing: How to Create Meaningful Consumer Engagement That Drives Brand Loyalty and Results"
Patricia Clark, VP Sales & Sponsorships, Zumobi

Spotlight C: "The Role of Mobile in the Multi-Screen Imperative"
Patricia Clark, VP Sales & Sponsorships, Zumobi
Chris Smith, General Manager, Emerging Media, Turn
Ophir Tanz, CEO, GumGum
Brought to you by: Collective

Networking Break

Spotlights (Repeated)

Lunch

Master Tracks
Gayle Meyers, Founder-Managing Partner, Digital Media Review (DMR)
Jonathan Anastas, Global Head of Demand Generation & Lifecycle Mrkn, Roku
Jack Hallahan, VP, Mobile Innovations, Mojiva
Bob Gilbreath, Co-Founder / President, Ahalogy
Jessica Joines, CMO, Rakuten Marketing
Gabriel Cheng, VP, Mobile Strategy, M&C Saatchi Mobile
Nicola Smith, VP of Innovation, Engauge
Brian Wong, Founder & CEO, Kiip
Eli Portnoy, General Manager, Thinknear
David Matathia, Director, Advertising, Hyundai Motor America
Brian LeCount, Director, Insights and Planning, POSSIBLE
Vic Clesceri, Sr. Director of Joint Business Planning, ConAgra Foods
Hans Fredericks, VP, Mobile Business Development, comScore
Manuel Rosso, Founder & CEO, Food on the Table
Matthew Gase, CEO, Stubb's Legendary Bar-B-Q

Free Time

A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting.

Reception

Dinner & Next Wave Award Ceremony
Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.

Wednesday, October 17, 2012

Departure Lounge
Brought to you by: Realtor.com

Shipping Desk

Monday, October 14, 2013

WiFi
Brought to you by: Grey Stripe

Summit Ambassadors

Event Sponsors

  • 4Info
  • Republic Project
  • Tube Mogul
  • Turn
  • YuMe
  • Active Network
  • AT&T AdWorks
  • Audience Science
  • Clear Saleing
  • Collective
  • Grey Stripe
  • Gum Gum
  • Magnetic
  • Mojiva
  • NBC Universal Digital Media
  • Paypal Media Network
  • Point Roll
  • Quantcast
  • Realtor.com
  • Telenav
  • Verve
  • Zumobi
  • Advertising Age
  • eMarketer

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

Location

Hyatt Regency Lost Pines Resort and Spa
Hyatt Regency Lost Pines Resort and Spa 575 Hyatt Lost Pines Road
Lost Pines, Texas 78612

512.308.1234

Escape to infinite comfort at Hyatt Regency Lost Pines Resort and Spa. This expansive, 700-acre Texas hotel resort welcomes you with distinctively approachable luxury in the midst of rugged wilderness, where jeans and business suits intermingle with ease. Retreat to the secluded setting of this ranch-style Austin hotel - just minutes from the airport, downtown, and historic Bastrop. Conduct business in our state-of-the-art meeting facilities or on the crisp greens of our championship golf course. Luxuries abound, from spacious guestrooms and spa treatments to delectable dining and endless recreation. Discover the vast wonders of this all-new Bastrop Texas hotel and resort.