Next Wave Shopping & Commerce Winner: Pogoseat
Evan Owens, Co-Founder & CEO, Pogoseat
Keeping Pace with the Mobile Consumer October 14 - 17, 2012, Lost Pines, Texas
Summit Articles
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6 ways brands can achieve mobile ROI
Mobile adoption is happening at record speed, yet mobile revenue has a long way to go to catch up. Here are the key factors to consider when building...
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5 barriers to mobile ad success
Big obstacles are cutting off the path to effective mobile campaigns. Read on for a quick-fix guide to these vexing problems.
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How mobile is shaping the future of marketing innovation
The relationship between users and their connected devices is stronger than ever. Consider these reasons to start spending more of your time and...
Jennifer Marlo
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Google's playbook for investing in mobile marketing
How should your brand be thinking about mobile? Google's manager of global mobile solutions reveals the most unique ways marketers are achieving...
Kyle Montero
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Sponsored by
Why brand integration is the future of mobile
Marketing messages that aren't successfully blended with content often fail. Here's an approach to brand integration that engages mobile consumers...
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Sponsored by
How to capitalize on the rise of images
The proliferation of mobile cameras and the popularity of photo-sharing sites have made images powerful vehicles for marketing and monetization.
Kyle Montero
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Sponsored by
The role of mobile in a multi-screen world
TV is still king in the advertising world, but the other screens are catching up quickly. Learn how to leverage your marketing content across all...
Jennifer Marlo
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Google's view on mobile
I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared...
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Women in online: how to get an edge
Does digital marketing have a glass ceiling for women? Take a look at some of the big challenges for female professionals in the industry, and some...
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Digital's future is real-time
Have you ever witnessed the construction of an ad in real-time? This morning iMedia Breakthrough Summit attendees were treated to just that. (Yes,...
Jennifer Marlo
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Photos from the iMedia Breakthrough Summit
The view from my room The opening reception at the iMedia Breakthrough Summit was held in an open barn at the Hyatt Lost Pines resort just outside...
Jennifer Marlo
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A Breakthrough limerick, and pics from the record-breaking Red Bull skydive
I love Red Bull, which is weird: I've never actually tasted a Red Bull drink. But I'm a fan of the brand. And as a digital marketer, especially one...
Bethany Simpson
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Mobile: Understand your consumers or throw money away
The constant flow of inspirational ideas paired with the beautiful grounds, amazing food, and friendly atmosphere of the iMedia Breakthrough Summit...
Kyle Montero
Videos
Downloadable Presentations
Next Wave Shopping & Commerce: Rumgr
Dylan Bathurst, CEO, Rumgr Inc.
Next Wave Shopping & Commerce: good2gether
Todd Sherman, CMO, Point Inside
Next Wave Shopping & Commerce: Point Inside
Todd Sherman, CMO, Point Inside
Next Wave Mobile Entertainment Winner: SeeMail
Ward Chandler, Founder/CEO, SeeMail
Next Wave Mobile Entertainment: iMediaShare
Metodi Filipov, Managing Director, iMediaShare
Next Wave Mobile Entertainment: Mimiboard
Johan Nel, CEO, Mimiboard
Next Wave Mobile Campaign Management & Analysis Winner: Placed
David Shim, Founder, Placed, Inc.
Next Wave Mobile Campaign Management & Analysis: ThinkNear
Eli Portnoy, CEO, ThinkNear
Next Wave Mobile Campaign Management & Analysis: Appsnack
Sandy Shanman, GM, Appsnack
Next Wave Mobile Campaign Management & Analysis: Media Armor
Elizabeth Zalman, Co-Founder & CEO, Media Armor
Opening Trend Report: "Mobile: A Consumer Rethink. Not a Technology Rethink."
To kick off iMedia's Breakthrough Summit: Keeping Pace with the Mobile Consumer, Hadl shared his theories of where and why he made his bets as a marketer and as an investor.
The Mobile Playbook: 5 Creative Ways to Win in Mobile
In this dynamic and inspiring opening keynote, Google's Brendon Kraham tackles how mobile is opening up new customer journeys and discuss some of the latest mobile technologies, and creative ways that marketers are making mobile work for their business.
Shaping the Future of Marketing Innovation
The future of marketing is evolving at a rapid pace. Mobile is playing an increasingly significant role, "Big Data" is now part of virtually every conversation and the integration of new and innovative marketing channels with traditional programs has never been more challenging.
Master Track A: "The Store is Changing: How Emerging Technologies Are Redefining the Shopping Experience"
This session includes case studies and demos showcasing how emerging technologies such as AR, NFC, RFID, machine vision and more are creating the shopping experience of the future, and proven ways an app can influence the consumer at the point of decision.
Master Track B: "The Connected Consumer: From Mobile to Mobility"
This session explores our connected world, and what it means to brands both now and in the future.
