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For Entertainment Marketers by Entertainment Marketers June 25 - 26, 2012, Hollywood, California


iMedia is thrilled to bring together the best and brightest senior level TV, film, game and music marketers along with their talented agency partners for a content-rich one-day Summit right in the heart of it all: Hollywood. This comprehensive full day at the Renaissance Hollywood Hotel and Spa will delve into how best to leverage a variety of digital platforms for the largest marketing impact. Join iMedia and a conglomerate of visionary entertainment marketers to explore the following pressing topics:

  • Harnessing the power and pains of social TV - and using them to your advantage
  • Earning consumer attention in an over-saturated, hyper-connected entertainment world
  • Investing digital dollars for maximum results
  • Making sense and strategy out of the "pull versus push" world of entertainment
  • Disentangling today's online music platform revolution: Rdio, Spotify, Pandora, oh my!

Attendee Benefits

As a Guest Attendee You'll Participate In

  • High-caliber keynotes and speakers
  • Digital marketing technology exhibits
  • Great networking breakfast, luncheon and cocktail reception
  • The opportunity for peer-to-peer networking at the beautiful Renaissance Hollywood Hotel and Spa

Featured Speakers


Monday, June 25, 2012

Opening Night Party at Red Bull Media House!

Tuesday, June 26, 2012

Case Study: How Showtime's "House of Lies" Won Big Social Engagement with "Kristen Bell's Body of Lies" Social Video
Ed Wise, SVP, Branded Entertainment, Turner Broadcasting
Kjerstin Beatty, VP, Media, NBCUniversal

Case Study: What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy
Ira Rubenstein, CEO, MeeMee Media Inc.

Showcase: New Social TV Platforms
Mark Silva, Founder & CEO, KITE

Breakfast & Summit Registration Desk Open

Welcome Remarks
Marti Funk, SVP, iMedia Communications, Inc.

Setting the Stage
Kevin Doohan, CMO, DTS, Inc.
Bettina Sherick, Founder, Hollywood In Pixels

Keynote Fireside Chat: Sony's Unique Approach to Digital Marketing
Gordon Paddison, CEO, Stradella Road
Elias Plishner, EVP, Worldwide Digital Marketing, Sony Pictures

Insight Address: The Ever-Shifting Entertainment Audience
Brad Berens, Chief Strategy Officer, Center for the Digital Future

Networking Break & Sponsor Tabletops

Creative Showcase: The Best in Today's Movie Marketing
Peter Stougaard, Co-Founder, ActivateTV

Lunch & Visionary Marketer Award Presentation
Gordon Paddison, CEO, Stradella Road
Doug Neil, EVP, Digital Marketing, NBCUniversal

Panel Discussion: Clients & Agencies Finding a Common Language
Robert Pietsch, Director Sales, West, Twitter, Inc.
Michele Edelman, VP Marketing, Warner Brothers
SuzAnn Brantner, Head of Digital, William Morris
Moderated By: Bettina Sherick, Founder, Hollywood In Pixels

Closing Keynote: Celebrity Influencers - Cool Tech Meets Great Entertainment
Lori H. Schwartz, Co-Founder & Chief Technology Catalyst, StoryTech
Dane Boedigheimer, Filmmaker
Alex Angeledes, Chief Revenue Officer, The Collective Digital

Cocktail Reception & Sponsor Tabletops

Summit Ambassadors

Event Sponsors

  • Akamai
  • AT&T AdWorks
  • Casale Media
  • DataXu
  • jiwire
  • Joost
  • Lotame
  • Daily Mail (Mail Online)
  • MediaMind
  • Millennial Media
  • NBC Universal Digital Media
  • Tremor Media
  • Undertone
  • Vdopia
  • YuMe
  • Zap 2 It

Sponsorships are still available for this summit! Contact Jason Haffar, Sr. Director, Sales, for more information.


Renaissance Hollywood Hotel
Renaissance Hollywood Hotel 1755 N. Highland Ave.
Hollywood, California 90028


The ultra-stylish Renaissance Hollywood Hotel & Spa has quickly become the premier luxury property in the movie-making capital of the world. Boasting a sophisticated mid-century modern design and breathtaking view of LA--as well as forward-thinking "green" initiatives--this dazzling landmark hotel captures the legendary glamour and excitement of Hollywood's illustrious past.