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Digital Marketing to Moms April 22 - 25, 2012, Orlando, Florida

Are Moms transforming digital, or is it the other way around? Motherhood will always be about relationships and family, and digital is enhancing the ways Moms can relate and connect throughout their day - whether at home, at work, or on the go. From changes in media consumption patterns to providing new sources of information for her biggest challenges, these days PURLs (personalized URLs) matter more than pearls to the American Mom. Social, mobile, video and gaming are all part of Moms daily media intake and out-put, and greatly influences her $2.1 trillion in annual buying power that results from her making 85% of all purchasing decisions for the household. Join us as we explore the best ways to reach and connect with today's Mom and her new digital life, including:

  • A deep dive on exactly where, why and how Moms spend their digital media time
  • Learn the messages Moms connect with and share
  • Understand how Moms engages in different life cycle stages, and what it means to marketers
  • Plus...Shopper Marketing 3.0: A special full day conference April 22 highlighting the latest in shopper marketing innovations and strategies from NFC, to QR code, to group couponing and social/mobile strategies.

All Work and No Play? Not at iMedia!

In addition to the fantastic speakers and content lined up for this year's iMedia iMoms Summit, we've cooked up some amazing special VIP events courtesy of our generous sponsors!

Join Yahoo! and Top Chef Season 5 Fan Favorite Fabio Viviani for an exciting live cooking demonstration. Fabio will use fresh ingredients to whip up easy-to-follow and simple Italian comfort food for an actionable dinner takeaway.

Finding the news to be a bit too serious these days? Comedienne Ali Wentworth will provide comic relief with a slice of her daily web show, "Daily Shot with Ali Wentworth" at dinner.

The icing on the cake: Disney Interactive Media Group presents "A Spoonful of Fun & Fireworks," a private VIP dessert reception at Epcot Center for all iMoms attendees! This is sure to be a magical evening and quite the finale to a wonderful iMedia Summit.

Attendee Benefits

  • Engage in a variety of uniquely designed collaborative sessions with marketers
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of brand marketers
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment.

 

  • 3 full days of peer-to-peer exchange (including a full-day marketers-only meeting)
  • High-caliber keynotes and speakers
  • Informative, collaborative breakout sessions
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the stunning Hilton Bonnet Creek in Orlando, FL

Featured Speakers

  • Samantha Skey

    Samantha Skey

    CRO & CMO

    SheKnows

  • Kate Thorp

    Kate Thorp

    CEO

    Real Girls Media Network

  • Ali Wentworth

    Ali Wentworth

    Comedian, Author, TV Producer

  • Agenda

    Saturday, April 21, 2012

    Reception (Agency/Brand Attendees Only)

    Dinner (Agency/Brand Attendees Only)

    Sunday, April 22, 2012

    Case Study: "Shopper Marketing from the Field"
    Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.

    Breakfast (Sponsor Presentation) (Agency/Brand Attendees Only)

    Shopper Marketing 3.0 Opening Remarks
    Devora Rogers, Senior Director, Retail Marketing Insights, Inmar

    Shopper Marketing 3.0 Keynote: "Insights from the 2011 Shopping Rituals of the American Mom Report: Digging Deep into How Mom Shops"
    Kevin Kells, National Industry Director - CPG, Google
    Inna Kern, VP, Global Sales Marketing, BabyCenter

    Networking Break

    "Shopper Marketing Innovation: How Procter & Gamble Leads the Way"
    Jessica Hendrix, VP, Saatchi & Saatchi X

    "Shopper Marketing in a Digitally Empowered World"
    Devora Rogers, Senior Director, Retail Marketing Insights, Inmar

    "Auctionomics: The Value of Friendship"

    Lunch

    "20/20 QR Code Vision"
    Sean X, VP Acquisition Marketing, Creditera

    Collaborative Content: "Exploring and Overcoming Today's Shopper Marketing Challenges"
    Wade Allen, President, Rockfish Interactive

    Summit Registration Desk

    Sponsor Presentation (Agency/Brand Attendees Only)

    Opening Reception/Dinner

    Monday, April 23, 2012

    Yahoo! Presents "Chow Ciao! Live with Chef Fabio Viviani"

    Twitter Lounge

    Sponsored Presentations & Breakfast (Agency/Brand Attendees Only)

    Attendee Breakfast (Industry Participants)

    Networking Break

    Welcome Remarks
    Samantha Skey, CRO, RecycleBank
    Kate Thorp, CEO, Beauty Noted

    Opening Keynote: "Moms as Brand Storyteller for The Gap"
    Tricia Nichols, Global Lead-Consumer Engagement,Media&Partnership, Gap Inc.

    Insight Address: "Media Moms: Consumption Trends and Analysis"
    Inna Kern, VP, Global Sales Marketing, BabyCenter

    Networking Break

    Case Study: "Just Like Homemade" Social Video Recipe for Success
    Mitchell Reichgut, Founder and CEO, Jun Group
    Brandi Unchester, Senior Brand Manager, Pinnacle Foods Group

    Case Study: "Hallmark Harnesses the Power of Community with CafeMom"
    Ann Lundberg, EVP, CafeMom
    Amy Merchant, Digital Marketing Manager, Hallmark Cards

    Networking Break

    Master Classes
    Christian Arens, SVP, Client Development and Strategy, Coegi
    Stacy Elliott, Director, Microsoft
    Kate Connally, CEO and Co-Founder, CoolSchool, Inc.

    Boxed Lunch

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event.

    Free Time

    Cocktail Reception

    Dinner & Guest Speaker: "Ali Wentworth Brings a Taste of her Daily Shot for Moms to Dinner"
    Ali Wentworth, Comedian, Author, TV Producer

    Tuesday, April 24, 2012

    Twitter Lounge

    Sponsored Presentations & Breakfast (Agency/Brand Attendees Only)

    Attendee Breakfast (Industry Participants)

    Networking Break

    Welcome Remarks
    Samantha Skey, CRO, RecycleBank
    Kate Thorp, CEO, Beauty Noted

    Keynote Address: "Coca-Cola's Live Positively Platform, Engaging the Mom Demographic"
    L. Celeste Bottorff, VP, Living Well, The Coca-Cola Company

    "Sweet Success - Hershey's Leverages Multi-Channel Digital Campaigns to Drive Strong Business Results"
    Chris Cox, Senior Manager Global Digital Marketing, The Hershey Company

    "Reaching Today's Mobile Moms"
    Katie Ford, EVP, Managing Director, Starcom Mediavest Group
    Adam Kruse, VP, Global Director, Starcom Mediavest Group

    Networking Break

    Spotlight A. "Make the Mom Connection: The Integration of Offline and Online Data"
    Brought to you by: Specific Media
    Brought to you by: Nielsen Catalina

    Spotlight B. "How to Leveage Location for Back to School"
    Brought to you by: jiwire

    Networking Break

    Spotlights (Repeated)

    Lunch
    Brought to you by: Cooking.com

    Collaborative Panel: "Next-Generation Social Platforms: Content & Connections for Moms Online"
    Debbie Aho Williamson, Principal Analyst, eMarketer
    Jessica Jensen, Global head of Product Marketing, iAD, Apple
    Katie Ford, EVP, Managing Director, Starcom Mediavest Group
    Jyoti Menon, VP, Digital Director- P&G, Starcom Mediavest Group

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event.

    Free Time

    Shipping Desk (Agency/Brand Attendees Only)

    Dinner

    Board Buses for Epcot

    "Spoonful of Fun & Fireworks" Dessert Reception & Fireworks at Epcot Center
    Brought to you by: Disney Interactive Media Group

    Wednesday, April 25, 2012

    Shipping Desk

    Summit Ambassadors

    Event Sponsors

    • Akamai
    • AOL Premium Formats
    • BrightRoll
    • Disney Interactive Media Group
    • MaxPoint
    • Rocket Fuel
    • She Knows
    • Yippy
    • Cooking.com
    • jiwire
    • Lifetime Moms
    • Nielsen Catalina
    • Pregnancy.org
    • Resonate
    • Specific Media
    • WebMD
    • Yahoo!
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit! Contact Navid Davani, Sr. Director, Sales, for more information.

    Location

    Hilton Orlando Bonnet Creek
    Hilton Orlando Bonnet Creek 14100 Bonnet Creek Resort Lane
    Orlando, Florida 32821

    407.597.3600

    Enjoy the iMedia iMoms Summit at the newest Four Diamond AAA Orlando hotel everybody is talking about! The Hilton Orlando Bonnet Creek is Orlando's newest Hilton hotel in Orlando near to Walt Disney World Resort, and just minutes away from Orlando International Airport (MCO), and the Orlando Convention Center! An incredible full-service Orlando resort featuring extraordinary amenities, the best Orlando restaurants and complimentary direct transportation to and from the Walt Disney World Theme Parks and Downtown Disney Area...