To bring the brand's "just like homemade" story to life and take the mystery out of how they're made, the Pinnacle Foods' brand committed to its first-ever video-propelled social media campaign designed to reach a female-skewing audience.
Coca-Cola is empowering moms to engage in community involvement and social responsibility initiatives through their own corporate responsibility initiative, LivePositively.com
In her keynote, Tricia Nichols shared how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.
Sweet Success - Hershey's Leverages Multi-Channel Digital Campaigns to Drive Strong Business Results
Learn how The Hershey Company used a highly-targeted, multi-channel digital strategy to drive awareness and sales growth for one of its most popular heritage brands.
With the rapid development of mobile and point of sale technologies, the way consumers shop has changed dramatically. Shopper marketing now includes media channels far beyond the physical store that used to be the one and only area of focus.
In this session, we will debunk and illuminate insights about moms as early tech indicators of what's "next" from apps to sites, and from mobile to tablets.