Moms are one of the largest and most influential demographics in mobile. Here's how to make them happy.
Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility...
Jennifer Marlo
If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.
By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship...
On-the-go moms are using location-based services more than ever. JiWire explains how it is tapping into this desirable demographic with great results.
Today's case study from Chris Cox, Hershey Company's global digital marketing manager, provided an excellent example of just how powerful digital has...
Day one of iMedia's iMoms summit in Orlando, Fla. was jam packed with presentations from The Gap, Cooking.com, and Pinnacle foods -- the home of Aunt...
Day two of the iMedia iMoms Summit started out marvelously, as you can see: I caught the very beginning of the cocktail...
Jennifer Marlo
The iMedia iMoms Summit in Orlando, Fla., kicked off with a lively opening reception. Dinner was held under a tent by the water: Dinner was...
Jennifer Marlo
Tricia Nichols, global lead of consumer engagement, strategy, and media innovation for The Gap, delivered the keynote address at the iMedia iMoms...
Jennifer Marlo
To bring the brand's "just like homemade" story to life and take the mystery out of how they're made, the Pinnacle Foods' brand committed to its first-ever video-propelled social media campaign designed to reach a female-skewing audience.
Coca-Cola is empowering moms to engage in community involvement and social responsibility initiatives through their own corporate responsibility initiative, LivePositively.com
In her keynote, Tricia Nichols shared how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.
Learn how The Hershey Company used a highly-targeted, multi-channel digital strategy to drive awareness and sales growth for one of its most popular heritage brands.
With the rapid development of mobile and point of sale technologies, the way consumers shop has changed dramatically. Shopper marketing now includes media channels far beyond the physical store that used to be the one and only area of focus.
In this session, we will debunk and illuminate insights about moms as early tech indicators of what's "next" from apps to sites, and from mobile to tablets.
