Moms are one of the largest and most influential demographics in mobile. Here's how to make them happy.
Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility...
Jennifer Marlo
If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.
By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship...
Today's case study from Chris Cox, Hershey Company's global digital marketing manager, provided an excellent example of just how powerful digital has...
Day one of iMedia's iMoms summit in Orlando, Fla. was jam packed with presentations from The Gap, Cooking.com, and Pinnacle foods -- the home of Aunt...
Day two of the iMedia iMoms Summit started out marvelously, as you can see:
I caught the very beginning of the cocktail...
Jennifer Marlo
The iMedia iMoms Summit in Orlando, Fla., kicked off with a lively opening reception. Dinner was held under a tent by the water:
Dinner was...
Jennifer Marlo
Tricia Nichols, global lead of consumer engagement, strategy, and media innovation for The Gap, delivered the keynote address at the iMedia iMoms...
Jennifer Marlo