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Video Everywhere: TV Marketing Amplified! March 25 - 28, 2012, San Antonio, Texas

Video & TV are the hottest sectors in marketing. And for good reason - Aside from the largest share of marketing budget, there's nothing like sight, sound and (e)motion to connect with consumers and motivate them to care, consider, and buy. This iMedia Summit is all about video, synergies with traditional television and a deep dive into the platforms, formats, and ecosystem that's rapidly changing the space. Talk of 4-screen as a new phenomenon was the rage last year, but now ubiquitous digital video consumption is the norm, and it's happening new places like in-theatre and store aisles. It's particularly timely given that it falls at the launch of the upfront season. It's about practical solutions for video opportunities, all outside of video's very traditional legacy. You'll learn:

  • How convergence will impact the 2012 upfront season.
  • .
  • What are the latest advances in video and social tv, including insight into how marketers need to adapt (measurement, content creation, buying models).
  • Traditional TV Buyers / Digital Video Buyers? What sales model works in partnership for fluidity of cross device video marketing?
  • What's the true value of branded entertainment, and how to execute on smart content development.
  • How do you enrich the consumer's brand experience in an environment where video now coexists with every single activity, and across every single platform, in their daily lives?

From bed to the bus, from Los Angeles to New York, consumers are embracing all the various video platforms available to them. Join iMedia in March where we put everything surrounding cross-platform video upfront and centerstage.

Attendee Benefits

  • Engage in a variety of uniquely designed collaborative sessions with marketers and agencies.
  • Engage in organized deal-making sessions to introduce your company's services to a contingent of brand marketers and agency executives.
  • Enjoy a variety of meals, receptions, recreation and additional networking functions.
  • Build long-lasting business relationships with potential customers during a variety of intimate, relaxed networking meal and reception functions.

iMedia Summits keeps tight control of the "buyer" to "seller" ratio to achieve an optimal relationship-building environment

  • 3 full days of peer-to-peer exchange.
  • High-caliber keynotes and speakers.
  • Informative, collaborative breakout sessions.
  • A variety of meals, receptions, recreation and other networking functions
  • Plus, complimentary 4-night stay at the stunning Hyatt Regency Hill Country, San Antonio, TX.

Featured Speakers

  • Shelly Palmer

    Shelly Palmer

    Commentator/Host Fox 5

    Fox Television

  • Brian David Johnson

    Brian David Johnson

    Director- Future Casting, Principle Engineer

    Intel Corportation

  • Michael Bologna

    Michael Bologna

    President

    GroupM

  • Adam Gerber

    Adam Gerber

    VP, Sales Development & Marketing

    ABC Company

  • Kevin Nalty

    Kevin Nalty

    Marketing Strategist

    inVentiv Health

  • Agenda

    Sunday, March 25, 2012

    "Why Branded Entertainment is Different Than Other Ad Models-It's Entertainment"

    "Why Branded Entertainment is Different Than Other Ad Models-It's Entertainment"

    "How to Find Your Brand's Voice in Original Programming"

    "How to Find Your Brand's Voice in Original Programming"

    "Verizon Wireless 4G Spotlight Video Case Study"

    "Verizon Wireless 4G Spotlight Video Case Study"

    "Content Creation and Online Video Demand"

    "Content Creation and Online Video Demand"

    Industry Participant Breakfast

    Industry Participant Breakfast

    Networking Break

    Networking Break

    Opening Remarks

    Opening Remarks

    Keynote Panel: "The Future of Video Buying"

    Keynote Panel: "The Future of Video Buying"

    Networking Break

    Networking Break

    Arrival Shuttles
    Brought to you by: Yahoo!

    Welcome & "Production & The Digital Video Landscape"

    Welcome & "Production & The Digital Video Landscape"

    "Demystifying Video Production (It's Not Going to Bite You!)"

    "Demystifying Video Production (It's Not Going to Bite You!)"

    "How Do You Create Long-Term Content Strategies for Brands?"

    "How Do You Create Long-Term Content Strategies for Brands?"

    Lunch

    Lunch

    "Producing Magnetic Content/Storytelling"

    "Producing Magnetic Content/Storytelling"

    "Producing for Different Screens"

    "Producing for Different Screens"

    Summit Registration Desk

    Networking Break

    Networking Break

    "E3 Nuts to Bolts"

    "E3 Nuts to Bolts"

    Sponsor Presentations (Agency/Brand Attendees Only)

    Dinner Reception

    Dinner Reception

    Opening Reception/Dinner
    Brought to you by: Adobe

    Reception

    Reception

    Dinner

    Dinner

    Shuttles to San Antonio River Walk

    Shuttles to San Antonio River Walk

    Monday, March 26, 2012

    Sponsored Presentations & Breakfast (Agency/Brand Attendees Only)

    Industry Participant Breakfast

    Networking Break

    Welcome Remarks
    Shelly Palmer, Commentator/Host Fox 5, Fox Television

    Opening Keynote: "See The Future"
    Brian David Johnson, Director- Future Casting, Principle Engineer, Intel Corportation

    "A New Era of Television: Technology's Impact on the $70 Billion Gorilla"
    Michael Bologna, President, GroupM

    Networking Break

    "The Era of Untethered TV"
    Adam Gerber, VP, Sales Development & Marketing, ABC Company

    "Engagement Everywhere: Expanding the Ecosystem for a Video Explosion"
    Dean Donaldson, Chief Innovation Officer, G14, IPG Mediabrands

    Panel: "Convergence or Collision: Traditional Media Crashed with Emerging Technologies"
    Dean Donaldson, Chief Innovation Officer, G14, IPG Mediabrands
    Steven Feldman, VP, Group Media Director, Universal McCann
    Scott Ross, VP Global Audience, Nielsen
    Corey Jeffery, VP Client Solutions, Millward Brown

    Boxed Lunch

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event. Sponsored by:
    Brought to you by: Viewable Media

    Free Time

    Cocktail Reception
    Brought to you by: Specific Media

    Dinner & Guest Speaker: "BigScreen LittleScreen @ iMedia: Video Content UpFronts Kickoff"
    Paul Kontonis, Partner, Centridium

    Tuesday, March 27, 2012

    "Disney's Video Everywhere Strategy"
    Mark Walker, SVP & GM, The Walt Disney Company

    "Online Video Strategy: Paid vs. Owned"
    Kevin Nalty, Marketing Strategist, inVentiv Health

    Sponsored Presentations & Breakfast (Agency/Brand Attendees Only)

    Industry Participant Breakfast

    Networking Break

    Opening Remarks
    Shelly Palmer, Commentator/Host Fox 5, Fox Television

    Keynote Panel: "The Future of Video Buying"
    Suzanne Reider, Director Global Industry Development, Google
    Jack Myers, Media Ecologist / Chairman, MyersBizNet
    Maureen Bosetti, EVP, National Broadcast Director, Optimedia
    Jackie Kulesza, SVP, Group Director, Video, Starcom USA
    Kristian Magel, EVP, Director National Broadcast, Initiative U.S.
    Stacey Shepatin, EVP, Director of National Broadcast, Hill Holliday

    Networking Break

    Spotlight A: "Busted! Debunking Video Advertising's Greatest myths"
    Brought to you by: DataXu

    Spotlight B: "Solutions for the Growing Demand for Video: Crowdsourcing Video Production"
    Brought to you by: PopTent

    Spotlight C: "The Major Players of Digital Video: The Four Screens"
    Brought to you by: BrightRoll

    Networking Break

    Spotlights (Repeated)

    Lunch

    Mosaic Session: Case Studies by Brands, Consumer Research, and More!

    "Samsung Galaxy's Mobile Entertainment Strategy"
    Nancy Tamayo, CEO, Addition LLC
    Paul Kontonis, Partner, Centridium

    Closing Power Panel: "Online Video: Making Money the New Fashioned Way?"
    Scot McLernon, CRO, YuMe
    Danny Fishman, Partner, Believe Entertainment Group
    Robert D'Asaro, U.S. Director of Digital Strategic Alliances, OMD Digital
    Shelly Palmer, Commentator/Host Fox 5, Fox Television

    Free Time

    A new by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meetings with individuals they choose before the event. Sponsored by:
    Brought to you by: Viewable Media

    Dinner Reception
    Brought to you by: Blinkx

    Shuttles to San Antonio River Walk

    Summit Ambassadors

    Event Sponsors

    • YuMe
    • Adap.TV
    • Grab Media
    • MaxPoint
    • Tube Mogul
    • Vindico
    • AE Networks
    • Adobe
    • AdoTube
    • Blinkx
    • BrightRoll
    • DataXu
    • NBC Universal Digital Media
    • Point Roll
    • PopTent
    • Solve Media
    • Specific Media
    • Videology
    • Viewable Media
    • Yahoo!
    • Advertising Age
    • Jack Myers Media Business Report
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Navid Davani, Sr. Director, Sales, for more information

    Location

    Hyatt Regency Hill Country San Antonio Hotel
    Hyatt Regency Hill Country San Antonio Hotel 9800 Hyatt Resort Drive
    San Antonio, Texas 78251

    210 647 1234

    Step into a world of timeless charm at the Hyatt Regency Hill Country Resort and Spa. Their casually luxurious San Antonio Texas resort is the perfect blend of AAA Four Diamond pampering in an inviting setting. Delight in the exquisite amenities of the San Antonio resort hotel - including 27 holes of championship golf, world-class Windflower spa and four-acre water park. Take in the view of the incredible landscape throughout this historic area as you head to downtown San Antonio for the iMedia Video Summit.