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Media Re-Defined -- What Clients Want December 8 - 11, 2013, Scottsdale, Arizona

Today's top agencies earned that distinction by asking themselves, "How can we best serve our clients?" But with decades of insight, media modeling and AOR client relationships now being questioned, how are conscientious brand marketers evaluating their agencies and what techniques do they use to improve their relationships? To muddy the waters, new players on the client side beyond the CMO include eCommerce, CIO, and new C-level positions. How are leading agencies meeting demanding service challenges while setting realistic expectations?

This December, iMedia is dedicated to the needs of the C-Level brand marketer, catering to the client's unique business needs and infrastructure dynamics driving agency relationships. This iMedia Summit will discuss:

  • Cutting the cord but not the content
  • Cross-platform media measurement and attribution
  • Agency re-imagined: culture, talent and technology driving media innovation
  • Agency spotlight: client case studies and insights redefining client partnerships
  • Media disruptors and how agencies large and small adapt
  • Evolution of the media agency and addressing new competition

Qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.

Special Event Features include:

  • iMedia Agency Awards
  • The Aspen Group
  • Breakout Master Tracks

2013 iMedia Agency Awards

The 2013 iMedia Agency Awards voting is open! Vote your favorite agencies today, and take note of these important dates:

  • Nominations closed on September 6
  • Voting closed on November 15
  • Winners will be announced the evening of December 10th at an academy-worthy awards dinner at the iMedia Agency Summit in Scottsdale, AZ.

The iMedia Agency Awards recognize each year's most innovative agencies and campaigns, with special attention paid to agencies that lead the field in strategic areas such as social media, video, mobile, and more. The nominations and voting are done by the iMedia community in a "by marketers, for marketers" style.

This year's iMedia Agency Awards are brought to you by:  

Past winners include 360i (2012 Agency of the year), AKQA (2012 Best Agency for Mobile), Digitas (2012 Best Agency for Video), Questus (2012 Small Agency of the Year), and Starcom, 72andSunny, and Razorfish with Samsung's "The next big thing is already here" (2012 Campaign of the year).

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique one:one Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, Scottsdale, AZ

Featured Speakers

  • Sarah Fay

    Sarah Fay

    Chairman, Board of Governors

    Dmg World Media

  • Rishad Tobaccowala

    Rishad Tobaccowala


    DigitasLBi & Razorfish

  • Babs Rangaiah

    Babs Rangaiah

    VP Global Media Innovation & Ventures


  • Agenda

    Saturday, December 7, 2013



    Sunday, December 8, 2013


    Aspen Group Meeting


    Aspen Group Meeting

    Registration Desk Opens

    Sponsored Presentations

    Welcome Reception & Dinner
    Brought to you by: inMarket

    Monday, December 9, 2013

    Sponsored Presentations & Breakfast

    The Upstream Seller Breakfast @ iMedia: "The Hidden Truths of Digital Selling"
    Doug Weaver, Founder & CEO, Upstream Group
    Peter Naylor, Publisher-in-Residence, IAB

    Networking Break

    Opening Remarks by Summit Host
    Sarah Fay, Chairman, Board of Governors, Dmg World Media

    Keynote: "Future. Innovation. Change. Re-Invention."
    Rishad Tobaccowala, Chairman, DigitasLBi & Razorfish

    Blurring Lines: "Demystifying Roles & Workflow"
    Scott Symonds, Managing Director, Media, AKQA
    Carol Kruse, Global CMO, Tough Mudder LLC
    Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company
    Jorge Ruiz, Agency Measurement Lead, facebook
    Cecelia Wogan-Silva, Director, Creative Agency Development, Google

    Networking Break

    Master Tracks
    Jen Brady, CEO & President, Fred & Associates
    John Durham, CEO / Managing Partner, Catalyst S+F
    Kevin Ryan, CEO, Motivity Marketing, Inc.
    Mark Silva, Founder & CEO, KITE
    Alan Chapell, President, Chapell & Associates
    Erin Matts, CMO, Annalect Group
    Alan Osetek, CEO, Digilant
    Trevor Guthrie, Co-Founder, Giant Spoon
    Derek Vest, SVP, Financial Advisor Marketing, Wells Fargo Advisors
    Amy King, VP, Product Marketing, Evidon
    Gemma Craven, Exec. Direc., Head of Social Customer Engagement, OgilvyOne Worldwide

    Spotlights (Repeated)

    Lunch (Boxed)

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Extended Networking Break

    Cocktail Reception
    Brought to you by: Adometry

    Brought to you by: Weather Bug

    After Dinner Reception

    Tuesday, December 10, 2013

    Sponsored Presentations & Breakfast

    Seller Breakfast: Case Study: "How to Use Real-Time Brand Lift Metrics to Stand Out From the Crowd & Increase Brand Advertising Sales"
    Tony Winders, Principal, Winders Consulting Group
    Matt Bruce, SVP, Global Client Business Partner, Agencies, Nielsen

    Networking Break

    Welcome Back by Summit Host
    Sarah Fay, Chairman, Board of Governors, Dmg World Media

    Keynote: "Media Re-Framed"
    Dave Morgan, CEO, Simulmedia, Inc.

    Insight Presentation: "Media Re-Defined: TV"
    Dave Morgan, CEO, Simulmedia, Inc.

    Mini-Panel: "Bridging the Gap"
    Dave Morgan, CEO, Simulmedia, Inc.

    Media Re-Defined: "Publishers Speak Out"
    Jim Nichols, Leadership Board Member, IMAA
    Heidi Browning, SVP, Strategic Solutions, Pandora

    Networking Break

    Spotlight A: "The Future of Social is Rich: Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results"
    David U. Simon, Chief Marketing Officer, PointRoll
    Brought to you by: Point Roll

    Spotlight B: "The Seller's Stage: Using the Cloud to Drive Results for Your Agency Clients"
    John Hossack, Senior & Founding Partner, Cardinal Path
    Melissa Block, Director of Sales, West, TubeMogul, Inc.
    Brought to you by: Netsuite

    Spotlight C: "Global Brands, Local Results"
    Luke Edson, SVP National Sales, YP
    Brought to you by: Yellow Pages

    Networking Break

    Brought to you by: Think Near

    Marketer's Panel: "Connecting with the Always-On Consumer"
    Anne Murray, Senior Director Marketing Communications, Southwest Airlines
    Jonathan Adams, Chief Digital Officer - North America, Maxus Global Media
    Chris Curtin, Chief Digital Officer, Visa
    Jill Steinberg, Senior Director, Media & Promotions, Ubisoft
    Julie Melton, Media & Integrated Marketing Manager, Henkel

    Extended Networking Break

    A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
    Brought to you by: Crowd Tap

    Cocktail Reception

    iMedia Agency Awards & Dinner
    Brought to you by: The Trade Desk

    After Dinner Reception
    Brought to you by: She Knows

    Summit Ambassadors

    Event Sponsors

    • Bazaar Voice
    • Bionic Ads
    • BrightRoll
    • DoubleClick
    • Infolinks
    • Daily Mail (Mail Online)
    • MaxPoint
    • Oovoo
    • Videology
    • Netsuite
    • Point Roll
    • Yellow Pages
    • Ad Colony
    • Adconion
    • Add This
    • Adometry
    • Adroit Digital
    • AudienceXpress
    • Choice Stream Crunch
    • Conductor
    • Crowd Tap
    • inMarket
    • Innovid
    • Manta
    • Neustar
    • Nielsen
    • Readz
    • She Knows
    • Silver Pop
    • Simplixity
    • The Trade Desk
    • Think Near
    • Think Vine
    • Triple Lift
    • Verve
    • VideoHub
    • Weather Bug
    • Advertising Age
    • eMarketer

    Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information


    Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch
    Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch 7500 E. Doubletree Ranch Road
    Scottsdale, Arizona 85258

    (480) 444-1234

    The Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, Set amidst flowering cactus and framed against the majestic McDowell Mountains, this remarkable Scottsdale Arizona hotel and spa resort is minutes from a host of activities and miles from the ordinary.