Media Re-Defined -- What Clients Want December 8 - 11, 2013, Scottsdale, Arizona
Today's top agencies earned that distinction by asking themselves, "How can we best serve our clients?" But with decades of insight, media modeling and AOR client relationships now being questioned, how are conscientious brand marketers evaluating their agencies and what techniques do they use to improve their relationships? To muddy the waters, new players on the client side beyond the CMO include eCommerce, CIO, and new C-level positions. How are leading agencies meeting demanding service challenges while setting realistic expectations?
This December, iMedia is dedicated to the needs of the C-Level brand marketer, catering to the client's unique business needs and infrastructure dynamics driving agency relationships. This iMedia Summit will discuss:
- Cutting the cord but not the content
- Cross-platform media measurement and attribution
- Agency re-imagined: culture, talent and technology driving media innovation
- Agency spotlight: client case studies and insights redefining client partnerships
- Media disruptors and how agencies large and small adapt
- Evolution of the media agency and addressing new competition
Qualified agency executives will be invited to join "The Aspen Group" - a private, peer-to-peer town hall designed by agency leaders for agency leaders dedicated to industry progression. It's a 'no BS' forum that's not only a one-of-a-kind networking experience, but provides unprecedented access to industry leaders.
Special Event Features include:
- iMedia Agency Awards
- The Aspen Group
- Breakout Master Tracks
2013 iMedia Agency Awards
The 2013 iMedia Agency Awards voting is open! Vote your favorite agencies today, and take note of these important dates:
- Nominations closed on September 6
- Voting closed on November 15
- Winners will be announced the evening of December 10th at an academy-worthy awards dinner at the iMedia Agency Summit in Scottsdale, AZ.
The iMedia Agency Awards recognize each year's most innovative agencies and campaigns, with special attention paid to agencies that lead the field in strategic areas such as social media, video, mobile, and more. The nominations and voting are done by the iMedia community in a "by marketers, for marketers" style.
This year's iMedia Agency Awards are brought to you by: 
Past winners include 360i (2012 Agency of the year), AKQA (2012 Best Agency for Mobile), Digitas (2012 Best Agency for Video), Questus (2012 Small Agency of the Year), and Starcom, 72andSunny, and Razorfish with Samsung's "The next big thing is already here" (2012 Campaign of the year).
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique one:one Networking Program!
Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:
- 3 full days of peer-to-peer exchange (including full-day marketer-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, Scottsdale, AZ
Featured Speakers
Managing Director
Chairman
VP Global Media Innovation
Agenda
Saturday, December 7, 2013
Reception
Dinner
Sunday, December 8, 2013
Breakfast
Aspen Group Meeting
Lunch
Aspen Group Meeting
Registration Desk Opens
Sponsored Presentations
Welcome Reception & Dinner
Brought to you by:
Monday, December 9, 2013
Sponsored Presentations & Breakfast
The Upstream Seller Breakfast @ iMedia: "The Hidden Truths of Digital Selling"
More
Doug Weaver, Founder & CEO, Upstream Group
Peter Naylor, Publisher-in-Residence, IAB
Networking Break
Opening Remarks by Summit Host
Sarah Fay, Managing Director, Glasswing Ventures
Keynote: "Future. Innovation. Change. Re-Invention."
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Rishad Tobaccowala, Chairman, DigitasLBi & Razorfish
Blurring Lines: "Demystifying Roles & Workflow"
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Scott Symonds, Managing Director, Media, AKQA
Carol Kruse, Global CMO, Tough Mudder LLC
Jason Heller, Global Lead, Digital Marketing Operations, McKinsey & Company
Jorge Ruiz, Agency Measurement Lead, facebook
Cecelia Wogan-Silva, Director, Creative Agency Development, Google
Networking Break
Master Tracks
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Jen Brady, President, Big Adventure
John Durham, CEO / Managing Partner, Catalyst SF
Kevin Ryan, Founder, Motivity Marketing, Inc.
Mark Silva, Founder & CEO, KITE
Alan Chapell, President, Chapell & Associates
Erin Matts, CMO, Annalect Group
Alan Osetek, Global CEO, Digilant
Trevor Guthrie, Co-Founder, Giant Spoon
Derek Vest, SVP, Financial Advisor Marketing, Wells Fargo Advisors
Amy King, VP, Product Marketing, Evidon
Gemma Craven, Exec. Direc., Head of Social Customer Engagement, OgilvyOne Worldwide
Spotlights (Repeated)
Lunch (Boxed)
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
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Extended Networking Break
Cocktail Reception
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Dinner
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After Dinner Reception
Tuesday, December 10, 2013
Sponsored Presentations & Breakfast
Seller Breakfast: Case Study: "How to Use Real-Time Brand Lift Metrics to Stand Out From the Crowd & Increase Brand Advertising Sales"
More
Tony Winders, Principal, Winders Consulting Group
Matt Bruce, SVP, Global Client Business Partner, Agencies, Nielsen
Networking Break
Welcome Back by Summit Host
Sarah Fay, Managing Director, Glasswing Ventures
Keynote: "Media Re-Framed"
More
Dave Morgan, CEO, Simulmedia, Inc.
Insight Presentation: "Media Re-Defined: TV"
More
Dave Morgan, CEO, Simulmedia, Inc.
Mini-Panel: "Bridging the Gap"
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Dave Morgan, CEO, Simulmedia, Inc.
Media Re-Defined: "Publishers Speak Out"
More
Jim Nichols, VP-Marketing, Apsalar
Heidi Browning, EVP Chief Marketing Officer, National Hockey League
Networking Break
Spotlight A: "The Future of Social is Rich: Facebook Engages Consumers Across Mobile Devices with Relevant & Interactive Creative at Scale Driving Results"
More
David U. Simon, Chief Marketing Officer, PointRoll
Brought to you by:
Spotlight B: "The Seller's Stage: Using the Cloud to Drive Results for Your Agency Clients"
More
John Hossack, Senior & Founding Partner, Cardinal Path
Melissa Block, Director of Sales, West, TubeMogul, Inc.
Brought to you by:
Spotlight C: "Global Brands, Local Results"
More
Luke Edson, SVP National Sales, YP
Brought to you by:
Networking Break
Lunch
Brought to you by:
Marketer's Panel: "Connecting with the Always-On Consumer"
More
Anne Murray, Senior Director Marketing Communications, Southwest Airlines
Jonathan Adams, Managing Partner & Exec Client Lead , Wavemaker
Chris Curtin, Chief Digital Officer, Visa
Jill Steinberg, Senior Director, Media & Promotions, Ubisoft
Julie Melton, Media & Integrated Marketing Manager, Henkel
Extended Networking Break
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by:
Cocktail Reception
iMedia Agency Awards & Dinner
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After Dinner Reception
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Summit Ambassadors
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SVP, Network Director
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VP, Product Marketing
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Director
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Director, Performance Display
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President
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President
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Founder & CEO
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Principal, Innovation | Communications | Design
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CEO / Managing Partner
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Principal
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Managing Partner
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CEO
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EVP Activation Standards, Insights, &Technology
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Media Sponsor
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Research Partner
Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
Location
Scottsdale, Arizona 85258
(480) 444-1234
The Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch, Set amidst flowering cactus and framed against the majestic McDowell Mountains, this remarkable Scottsdale Arizona hotel and spa resort is minutes from a host of activities and miles from the ordinary.