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Shift Happens: Math Men + Mad Men May 5 - 8, 2013, Lost Pines, Texas

This May, iMedia brings together agency elite to address concerns and formulate best practices at the helm of agency transformation. Join us for this exclusive 3-day event as we focus on agency evolution and media progression with an exploration of big data, the balance between creative strategy and media technology, consumer platform innovation and the talent necessary to respond to today's digital marketing dynamics.

Key issues addressed will include:

  • Big data: explosion of data and how to see the forest through the trees
  • New platforms driving consumer and brand investment
  • Monetizing innovation: new models driving agency sustainability
  • Measurement and attribution: what's hype and what's here
  • The role of agencies in politics, privacy and industry progression
  • The Aspen Group: a private peer-to-peer town hall dedicated to industry thought leadership

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Agency Summit offers an exclusive and intimate opportunity to have meaningful interaction with agency executives to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified agency executives* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Hyatt Lost Pines Resort & Spa

Featured Speakers

Agenda

Saturday, May 4, 2013

Cocktail Reception (Agencies Only)

Dinner (Agencies Only)

Sunday, May 5, 2013

Breakfast

Agency-Only Meeting

Lunch (Agencies Only)

Agency-Only Meeting

Registration Desk
Brought to you by: Manta

Sponsored Presentation (Agencies Only)

Welcome Reception
Brought to you by: Resonate

Monday, May 6, 2013

WiFi
Brought to you by: Add This

Twitter Lounge
Brought to you by: Cognizant

Sponsored Presentations & Breakfast (Agencies Only)

Attendee Breakfast

Networking Break
Brought to you by: Dun and Bradstreet (D&B)

Opening Remarks by Summit Host
Tamara Bousquet, SVP Media, Digitas

Keynote Hot Seat: "Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry"
Doug Weaver, Founder & CEO, Upstream Group
Tim Suther, Chief Marketing & Strategy Officer, Acxiom
Alastair Green, Executive Creative Director, Team One

Insight Address: "Real People, The Right People, Connected People: How Big Data Drives Better Marketing in a Connected World"
Erin Hunter, Head of Global CPG Strategy, facebook

Networking Break
Brought to you by: Dun and Bradstreet (D&B)

Master Track A: "Using Data to Inform Your Creative Messaging, Digital Strategy & Drive Sales"
Justin Evans, EVP Emerging Media, Collective
Julie Tullis, Marketing Communications Manager, Southeast Toyota Distributors
Chris Tuff, SVP, Director of Earned and Emerging Media, 22squared
Ariti Bhansali, Digital Director, Starcom USA
Dave Williams, Founder & CEO, BLiNQ Media
Steven Tedjamulia, Predictive Science

Master Track B: "Applying Human Context to Data"
Brian Doyle, Sr. Director Digital & Mobile Strategy Dev, ESPN
Dan Hill, President, Sensory Logic
Leah Spalding, VP – Western Region, Dynamic Logic
Moderated By: Jason Burnham, Principal, Innovation | Communications | Design, Strativity Group

Master Track C: "Demystifying Programmatic Inventory"
Eric Porres, CMO, Rocket Fuel
Josh Dreller, Director, Product Marketing, Signal
Kolin Kleveno, Director, Performance Display, 360i
Edmund Carey, VP, REVV BUYER, the Rubicon Project
Diana Briceno, Associate Brand Manager, Birds Eye Voila!, Pinnacle Foods Corporation

Boxed Lunch
Brought to you by: Daily Mail (Mail Online)

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by: Acuity

Extended Networking Break

Cocktail Reception
Brought to you by: Extreme Reach

Dinner
Brought to you by: MasterCard Advisors

After Dinner Reception
Brought to you by: Adconion

Tuesday, May 7, 2013

WiFi
Brought to you by: Add This

Twitter Lounge
Brought to you by: Cognizant

Sponsored Presentations & Breakfast (Agencies Only)

The Upstream Seller Breakfast @ iMedia: "Consider This: Alternate Future Scenarios that Could Rock the Digital Sales World"
Doug Weaver, Founder & CEO, Upstream Group

Networking Break

Opening Remarks by Summit Host
Tamara Bousquet, SVP Media, Digitas

Keynote: "Cracking the Code of Human Behavior"
Dan Hill, President, Sensory Logic

Perspective Piece: "Poets & Quants: Getting the Band Back Together"
Richard Notarianni, Exec. Dir. Shared, Owned, Earned Media Group, Havas Worldwide

A Talk & A Workshop: "Understanding Why Creatives Ignore the Data Staring Them in the Face - & How to Help Them Embrace it"
Josh Sklar, President, Heresy

Networking Break

Spotlight A: "Closing the Loop between Video Ad Exposure & Offline Sales"
Aleck Schleider, VP, Data & Analytics, Videology Group
Christa Rimonneau, VP, US Sales, Videology Group
Brought to you by: Videology

Spotlight B: "Programmatic Evolution and Beyond: The Supply Perspective"
Matthew Spengler, Executive Director of Digital Sales, Rodale
Jonathon Shaevitz, President and COO, Legolas Media
Jonathan Ricard, SVP, Partnerships, BrightTag
Mark Howard, SVP, Digital Advertising Strategy, Forbes Media
Brought to you by: Legolas Media

Spotlight C: "Finding Your Best Prospects in a Real-time World"
David Grant, Principal Product Manager, Quantcast
Brought to you by: Quantcast

Networking Break

Spotlights (Repeated)

Lunch & ASPY Awards

State of the Industry: "The Brave New Industry"
Ben Fox, EVP, Adconion

Closing Power Panel: "Native Advertising: Technology & Behavior Make the Old New Again"
Katie Szumowski, Sr. Media Director, Turner Broadcasting
Chris Cunningham, Head of Mobile US. / MobileCore, ironSource
Chris Miller, Chief Digital Officer, DraftFCB
Dan Greenberg, Co-Founder and CEO, Sharethrough
Lee Brown, Global Head of Sales, Tumblr
Jonathan Perelman, VP, Agency Strategy and Industry Development, BuzzFeed

Extended Networking Break

Shipping Desk (Agencies Only)
Brought to you by: Realtor.com

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by: Acuity

Cocktail Reception
Brought to you by: Data Logix

Dinner & Casino Party
Brought to you by: Paypal Media Network

Official After Party for the iMedia Agency Summit With Shuttles to / from Downtown Austin
Brought to you by: Lin Digital

Wednesday, May 8, 2013

Shipping Desk (Agencies Only)
Brought to you by: Realtor.com

Summit Ambassadors

Event Sponsors

  • Adometry
  • Infolinks
  • Lin Digital
  • MaxPoint
  • NextMark
  • Radium One
  • Trial Pay
  • Vindico
  • Visual IQ
  • Legolas Media
  • Quantcast
  • Videology
  • Acuity
  • Ad Colony
  • Adconion
  • Add This
  • Ad Parlor
  • AT&T AdWorks
  • Choice Stream Crunch
  • Cognizant
  • Convertro
  • CPX Interactive
  • Dun and Bradstreet (D&B)
  • Data Logix
  • Extreme Reach
  • Fiksu
  • GFK
  • Guardian News (The Guardian)
  • Daily Mail (Mail Online)
  • Manta
  • MasterCard Advisors
  • Neustar
  • Paypal Media Network
  • Realtor.com
  • Resonate
  • Advertising Age
  • eMarketer

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

Location

Hyatt Regency Lost Pines Resort and Spa
Hyatt Regency Lost Pines Resort and Spa 575 Hyatt Lost Pines Road
Lost Pines, Texas 78612

(512) 308-1234

A river runs through it; and the graciousness and gentility of historic Austin, Texas abounds. Escape to infinite comfort at our award-winning resort set along the banks of the Colorado River.

Luxuries are plentiful, from spacious guestrooms and remarkable dining to pampering treatments at our Condé Nast Traveler-recommended spa. Relax, reinvigorate and recharge at Hyatt Regency Lost Pines Resort and Spa; the epitome of an award-winning Hyatt experience.