How Southeast Toyota Dealers Mastered Local at Scale on Facebook
All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers.
Shift Happens: Math Men + Mad Men May 5 - 8, 2013, Lost Pines, Texas
Summit Articles
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Q&A with Alastair Green
Team One's executive creative director discusses the effect of big data on creativity and what marketers need to consider when using large data sets.
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How emotions can unlock the power of big data
You'll never tap into data's true power if you don't understand human behavior. Learn what actually influences consumer decisions and what it means...
Kyle Montero
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Q&A with Tim Suther
Acxiom's chief marketing and strategy officer discusses the increased importance of data for today's marketers and the new innovations that are...
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Sponsored by
Closing the loop on video ad exposure and offline sales
Videology shares insight on how brands can connect digital in-stream video advertising to specific offline purchases in key verticals such as auto,...
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Sponsored by
How to find your best prospects in real-time
Online consumer behavior is always changing, so reaching and converting at scale requires a real-time approach. Here's how big data and RTB can work...
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Sponsored by
A candid look at the future of programmatic buying
The way ads are bought and sold is undergoing a major transformation. This open discussion on the evolution of programmatic buying revealed how it...
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How to unite data and creativity
Many believe the digital marketing landscape is splitting. But in reality, data and creativity can work together for amazing results. Here's how.
Kyle Montero
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How big data drives better marketing
Facebook's mission is to make the world open and connected. To a marketer, this means data. At the iMedia Agency Summit, Facebook's Erin Hunter...
Kyle Montero
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The future of online lead generation
What does the future hold for online lead generation in the UK? The market is growing and evolving at breakneck speed with new developments occurring...
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Are age groups obsolete?
Professor Sarah Harper, Oxford University Institute of Aging, argues that marketers need to forget the concept of age altogether and start marketing...
Videos
Downloadable Presentations
Empowering Your Employees To Become Data Scientists Pays Off in a Big Way
Dell has been able to show the financial value of social media by empowering its employees with the right tools to analyze their business and make data-driven decisions.
Understanding Why Creatives Ignore the Data Staring Them in the Face - & How to Help Them Embrace it
The funny thing about all the consumer data collected by brands is that it's of no use if it isn't used in the formation of advertising campaign strategies -- and the cold, hard data point of the matter is that it's not.
Big Data, Big Impact: Redefining Engagement with Audiences
With over 203 million Americans consuming media on multiple screens, the demand for strategies that find audiences whenever and wherever they are, with the right creative, is critical for brands.
Applying Human Context to Data
The rise of big data now allows hundreds of data points to be mined and aggregated in an attempt to better understand predictable behaviors.
Real People, The Right People, Connected People: How Big Data Drives Better Marketing in a Connected World
Facebook's mission is to make the world more open and connected.
Cracking the Code of Human Behavior
What's deeper than a consumer's shopping and buying behaviors online?
Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry
Five years ago, right here at Lost Pines, iMedia Senior Analyst and Upstream Group CEO Doug Weaver offered up "The Oreo Doctrine," a groundbreaking presentation which predicted the very split which this week's Summit will examine.
Poets & Quants: Getting the Band Back Together
In a distant past, creativity and data lived and worked side-by-side and made beautiful music together.
