All retail brands struggle with how to leverage the complex and ever-changing social platforms for local retailers.
Dell has been able to show the financial value of social media by empowering its employees with the right tools to analyze their business and make data-driven decisions.
Understanding Why Creatives Ignore the Data Staring Them in the Face - & How to Help Them Embrace it
The funny thing about all the consumer data collected by brands is that it's of no use if it isn't used in the formation of advertising campaign strategies -- and the cold, hard data point of the matter is that it's not.
With over 203 million Americans consuming media on multiple screens, the demand for strategies that find audiences whenever and wherever they are, with the right creative, is critical for brands.
The rise of big data now allows hundreds of data points to be mined and aggregated in an attempt to better understand predictable behaviors.
Real People, The Right People, Connected People: How Big Data Drives Better Marketing in a Connected World
Facebook's mission is to make the world more open and connected.
What's deeper than a consumer's shopping and buying behaviors online?
Five years ago, right here at Lost Pines, iMedia Senior Analyst and Upstream Group CEO Doug Weaver offered up "The Oreo Doctrine," a groundbreaking presentation which predicted the very split which this week's Summit will examine.
In a distant past, creativity and data lived and worked side-by-side and made beautiful music together.