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Brands as Content Creators September 8 - 11, 2013, Coronado, California

Brands as Content Creators

Consumers are confronted daily with thousands of brand names and stories in an endless sea of media fragmentation, social platforms and consumer technology. This iMedia Summit is about crafting your brand story in a way that connects and resonates on many levels to stand out above the rest. Advances in digital media and creative scalability have afforded brands the opportunity and necessity to create more meaningful brand experiences through multi-screen storytelling. This flagship iMedia Brand Summit will help marketers create bold and innovative campaigns featuring traditional media channels and digital components working in concert to deliver homogeneous and immersive experiences.

  • Modern branding showcase: case studies from iconic brands
  • Partner management: getting the most out of your agencies and service providers
  • Content distribution: Understanding and leveraging the traditional and new delivery channels
  • Social media re-imagined: snacking, pinning, recording and friending
  • Best practices: social marketing and the role of enterprise vs. campaign tactics
  • Measurement: quantifying relevancy, consistency, quality and reach

Attendee Benefits

For a limited number of publishers/service providers, the iMedia Brand Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!

Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified marketers* and offers:

  • 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
  • Informative, insightful sessions & keynotes on the most timely and critical issues
  • Roundtable discussions
  • Participant materials
  • Meals and networking functions
  • 4-night stay at the Loews Coronado Bay Resort & Spa

Featured Speakers

Agenda

Saturday, September 7, 2013

Arrival Shuttles
Brought to you by: Convertro

Reception (brand marketers only)

Dinner (brand marketers only)

Sunday, September 8, 2013

Breakfast (brand marketers only)

Marketer-Only Meeting

Arrival Shuttles
Brought to you by: Convertro

Lunch (brand marketers only)

Marketer-Only Meeting

Registration Desk Open
Brought to you by: Manta

Sponsor Presentation (brand marketers only)

Welcome Reception

Monday, September 9, 2013

Lounge
Brought to you by: Neustar

Sponsored Presentations & Breakfast

The Upstream Seller Breakfast @ iMedia: "When You Assume..."
Doug Weaver, Founder & CEO, Upstream Group

Networking Break

Welcome by Summit Host
Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. & MBA professor at Berkeley

Opening Keynote: "The Future of Brands as Content Creators"
David Shing, Digital Prophet, AOL

The Enterprise Model: "Organizing for Content"
Rebecca Lieb, Analyst, advisor, author

Interview: "The Role that Content Plays at Intel"
Nancy Bhagat, VP Global Marketing Strategy & Campaigns, Intel Corp.
Moderated By: Rebecca Lieb, Analyst, advisor, author,

Insight Presentation: "Assessing the Impact of Branded Content across the Web"
Aaron Fetters, Director Insights & Analytics Solutions Center, Kellogg Company
Judy Bahary, SVP, Marketing Solutions, comScore

Networking Break

Master Track A: "Winning @ Social Content"
Adam Kleinberg, CEO, Traction
Helen Lee, Group Manager, Social Media & Digital Content, The Clorox Company
Julie Smith, Group Manager, Education Marketing, Adobe
Jim Rudden, CMO, Spredfast
Apu Gupta, CEO, Curalate

Master Track B: "Sight, Sound, & Motion: Using Video for Content"
Divya Visentini, Executive Director, Digital Strategy & Performanc, a|muse
Will Price, CEO, Flite
Steve Sachs, CEO, OneSpot
Ignacio Gonzalez, General Manager, Shell Eco-marathon Americas
Royce Chwin, VP, Marketing & Communications, Travel Alberta
Noah Tratt, Global VP Media Solutions, Expedia, Inc.
Ryan Koechel, Director Digital Marketing & eCommerce, Spectrum Brands

Master Track C: "Creating Compelling Stories"
Jeff Rosenblum, Author of "Friction"
Joe Curry, Social Media Manager, Communications, Target
Steve Baer, Managing Partner, Brand Design Group, Code and Theory

Summit WiFi
Brought to you by: Add This

Lunch (boxed)

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by: Crowd Tap

Extended Networking Break

Cocktail Reception
Brought to you by: Resonate

Dinner

Tuesday, September 10, 2013

Lounge
Brought to you by: Neustar

Sponsored Presentations & Breakfast

Attendee Breakfast

Summit WiFi
Brought to you by: Add This

Networking Break

Opening Remarks by Summit Host
Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. & MBA professor at Berkeley

Keynote: "Brands & Publishers: New Models, New Relationships"
Pat Connolly, VP, Marketing Solutions, Conde Nast
Kristen Comings, VP, Integrated Marketing Communications, L'Oreal Paris

Case Study: "360-degree Content Marketing - Integrating Paid, Owned, & Earned Media to Earn Consumer Trust"
Harsh Jawharkar, Managing Director, Content Marketing & New Channe, Charles Schwab & Co., Inc.

Case Study: "The Science Behind the Art of Kraft's Delicious Content"
Dana Shank, Associate Director, Kraft Foods Group

Case Study: "Brand or Publisher? Walking the Authenticity Tightrope"
Jennifer Eldin, Senior Manager, Marketing & Content Innovation, American Express

Networking Break

Spotlight A: "Social, Local, & Successful: McDonald's #GoodMorningSTL Dynamic Digital Campaign Drives Awareness"
Leslie Bursack, Media Planning Supervisor, H&L Partners
Natalie Strickler, Sales Director, PointRoll
Chris Kilcullen, VP, Digital Director, H&L Partners
Brought to you by: Point Roll

Spotlight B: "Connecting the Dots Between Digital Marketing & Offline Results"
Casey Carey, Head of Marketing, Adometry, Google
Brought to you by: Adometry

Spotlight C: "Branded Entertainment & Native Advertising: Delivering Impact Without Sacrificing Scale"
Cynthia Jensen, VP Media Operations, Innocean
Richard Sutton, CRO, Reader's Digest Association
Brought to you by: Daily Mail (Mail Online)

Networking Break

Spotlights (Repeat)

Lunch

Roundtables & Town Hall Discussions: "Native Advertising: Rekindling the Relationship Between Brand & Consumer"
Justin Choi, President & CEO, Nativo
Bill Pearce, Former CMO, Del Monte Foods, Taco Bell, The Campbell Soup Co. & MBA professor at Berkeley
Brought to you by: Nativo

Extended Networking Break

Shipping Desk (brand marketers only)
Brought to you by: Realtor.com

A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by: Crowd Tap

Cocktail Reception

Dinner & Featured Speaker: "Connect With Anybody, Anywhere"
Annie Griffiths, Photographer, National Geographic

Wednesday, September 11, 2013

Shipping Desk (brand marketers only)
Brought to you by: Realtor.com

Summit Ambassadors

Event Sponsors

  • DoubleClick
  • Double Verify
  • Media Math
  • Owner IQ
  • Rocket Fuel
  • Salesforce
  • Vimeo
  • Visual IQ
  • YuMe
  • Adometry
  • Daily Mail (Mail Online)
  • Point Roll
  • Ad Colony
  • Add This
  • Ad Parlor
  • AT&T AdWorks
  • Bazaar Voice
  • Convertro
  • Crowd Tap
  • Dun and Bradstreet (D&B)
  • Manta
  • Nativo
  • Neustar
  • Paypal Media Network
  • Realtor.com
  • Resonate
  • Think Near
  • Triple Lift
  • Verve
  • VideoHub
  • Advertising Age
  • eMarketer

Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information

Location

Loews Coronado Bay Resort
Loews Coronado Bay Resort 4000 Coronado Bay Road
Coronado, California 92118

(619) 424-4000

At first view, the airy sienna tones of Loews Coronado Bay Resort enchant and inspire you. This gorgeous resort is located on the most exclusive coastline in the country. This historic landmark won't fail to exceed any guest's expectations. The Mediterranean on the Pacific.