The Next Wave of Digital Marketing October 20 - 23, 2013, Lost Pines, Texas
Get an exclusive future-forward look at the media and digital technologies driving today's most innovative marketing efforts, and come away with crucial ways to stay on top of your competitors - and consumers' minds. This iMedia Breakthrough Summit features a one-day pre-summit mobile deep dive and caters to senior brand marketers, agency leaders, chief innovators and media execs seeking innovative partners and ideas in their quest to drive the industry forward. Rich networking and programming is dedicated to creating an elite, collaborative environment, addressing disruptive technology and ongoing barriers, discovering innovation and identifying partners at the helm of digital media and marketing.
This 2.5-day summit will cater to solution providers and senior marketing executives investing in and driving mobile marketing strategies. Rich networking and programming will feature:
- The latest innovative campaigns and disruptive technologies.
- Insights from innovative brands.
- Inspirational and practical marketing applications.
- Mobile advertising and marketing: best practices and new media models.
- Privacy, policy and platforms surrounding mobile.
Special Event Features include:
- iMedia Next Wave Innovation Challenge & Showcase (including an awards dinner).
- Mobile Bootcamp: deep dive into mobile.
- Round-Table & Town Hall Discussions.
Mobile Bootcamp
iMedia's Mobile Bootcamp is an intense 5 hour deep dive designed to empower marketers with the information they need to successfully incorporate mobile tactics into their overall marketing strategy. In this bootcamp, marketers will be divided into teams where they'll be asked to flex their marketing muscles to solve real-life mobile marketing challenges. We'll hit the ground running with an overview of mobile commerce, creative mobile strategies, marketing across devices, and measurement & analytics. You'll hear case studies on brands that successfully whipped their mobile strategy into shape, and you'll gain insights into how you can do it too.
Attendee Benefits
For a limited number of publishers/service providers, the iMedia Breakthrough Summit offers an exclusive and intimate opportunity to have meaningful interaction with marketers to help them address their digital marketing challenges and strategies. iMedia regulates the number of "seller" passes sold to ensure a rich buyer-to-seller ratio. Besides the opportunity to collaborate with marketers in content sessions, plenty of networking is possible at numerous meal and reception functions. iMedia Summits also include our unique One:One Networking Program!
Please be our guest and request your invitation. Space is limited so act now. This summit is FREE to qualified brand and agency marketers* and offers:
- 3 full days of peer-to-peer exchange (including full-day marketers-only meeting)
- Informative, insightful sessions & keynotes on the most timely and critical issues
- Roundtable discussions
- Participant materials
- Meals and networking functions
- 4-night stay at the Hyatt Regency Lost Pines Resort & Spa
Featured Speakers
Managing Partner
Medical Fellow
Co-Founder
Director of Innovation & Emerging Technology
Agenda
Saturday, October 19, 2013
Mobile Bootcamp Cocktail & Dinner Party
Sunday, October 20, 2013
Breakfast & Sponsored Presentations
Welcome by Mobile Bootcamp Host: "State of the Industry"
More
Gene Keenan, Co-Founder, Decibel Advertising
Mobile Bootcamp Opening Keynote: "Inspiring Innovation in the Mobile Space"
More
Ed Kaczmarek, Director of Innovation & Emerging Technology, Mondelez International
Q&A with Keynote
Roundtable Discussions
Mobile Commerce: "Will the Real Mobile Wallet Please Stand Up (or at least Stand Out)?"
More
Phil Hendrix, Founder & Director, immr
Case Study: "How to Monetize in Mobile"
More
Tanja Omeze, Director, Marketing, Analytics, & Bus Dev, Verizon Wireless
Creativity in Mobile: "Reaching across Devices"
More
Eric Franchi, Co-Founder, Undertone
Adam Kmiec, Sr. Director, Walgreens
Roundtable Discussions
Case Study: "How Cinemark & Urban Airship Drive Engagement with Mobile Rewards"
More
Bob Garcia, Director of Agency Programs, Urban Airship
Allison Jernigan, Director, Revenue Generating Programs, Cinemark Theatres
Mobile Bootcamp Please Note! Mobile Bootcamp is open to brand marketer & agency executive guests only
Lunch & Sponsored Presentations
The Cookie is Crumbling: "Audience Recognition Crisis in Mobile"
More
James Lamberti, VP & GM, AdTruth
Ed Chater, VP Media Operations, Somo Ltd
Case Study: "How PepsiCo & Team Built a Multi-Faceted Campaign to Launch 'Kickstart' on Mobile"
More
Thomas Hammer, Senior Vice President, Advertising Sales, Rhythm New Media
Jeremy Siegel, Director, Strategy & Solutions, Opera
Roundtable Discussions
Case Study: "A Deep Dive Into the User Experience"
More
Matt Thompson, Director, Digital & eCommerce, Kroger
Michelle Berryman, Director of Experience Design Services, Think Interactive
Mobile Bootcamp Closing Keynote: "Creating Emotional Moments on Mobile"
More
Brian Wong, Founder & CEO, Kiip
Host Wrap-Up
Registration Desk Opens
iMedia Seller Crash Course: "Making the Most of Your Summit Experience"
More
David Shadpour, CEO & Founder, Social Native
Sponsored Presentation
Welcome Reception
Monday, October 21, 2013
Sponsored Presentations & Breakfast
Attendee Breakfast
Networking Break
Brought to you by:
Welcome by Summit Host & Opening Keynote: "Has the Digital Revolution Left Your Brand in an Identity Crisis?"
More
Adam Broitman, Managing Partner
Insight Presentation: "The Great Rewrite"
More
Leonard Brody, Founder, GrowLab
Cannes Lions Grand Prix Win: "The Beauty Inside"
More
Joshua Brandau, VP of Communications Strategy, Pereira & O'Dell
Networking Break
2013 iMedia Next Wave Showcase: "Data, Analytics, & Performance"
Michael Mathieu, Chairman and CEO, SET
Jessica Joines, CMO, Rakuten Marketing
Fred McIntyre, CEO, awe.sm
Joe Zahtila, GM, North America, Qriously
Jeff Bander, President, Sticky
Summit WiFi
Brought to you by:
Lunch (boxed)
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by:
Extended Networking Break
Cocktails & Dinner
Brought to you by:
Tuesday, October 22, 2013
Sponsored Presentations & Breakfast
Attendee Breakfast
Summit WiFi
Brought to you by:
Networking Break
Brought to you by:
Opening Remarks by Summit Host
Adam Broitman, Managing Partner
Keynote: Disrupt! "The Future of Education"
More
Rishi Desai, Medical Fellow, The Khan Academy
Insight Presentation: "What Wearables Mean For Marketers"
More
Sarah Rotman Epps, Senior Analyst, Forrester Research
Case Study: "Is the Minority Report Scenario Inevitable?"
More
Jeremy Ozen, Co-Founder, Vistar Media
Jenna Gino, VP, Programmatic Media Director, Affiperf North America
Demo: Disrupt! "Advertising"
More
Greg Johnson, VP, Brand, Nuance Communications
Networking Break
Brought to you by:
Spotlight A: "Can Mobile Ads Work to Drive Your Customers In Store?"
More
Peje Kharrazi, VP National Advertising Sales, Retailigence
Brought to you by:
Spotlight B: "Thinking Mobile? Why You Need To Think Multi-Screen"
More
Mike Rosner, CRO, Forensiq, an Impact Radius company
Taz Patel
Brought to you by:
Spotlight C: "Planning for the Viewable Future - Bringing Accountability Back to Digital"
More
Tony Winders, Principal, Winders Consulting Group
Ophir Tanz, CEO, GumGum
Brought to you by:
Networking Break
Brought to you by:
Spotlights (Repeat)
Lunch
Roundtables & Town Hall: "Emerging Technology Enabling Native to Scale: What's Next in Native, & What it Can Mean for Your Campaigns"
More
Adam Broitman, Managing Partner
Justin Choi, President & CEO, Nativo
Extended Networking Break
A by-appointment networking program for buyers and sellers, during which each has an opportunity to participate in a series of 10-minute introductory meeting. Sponsored by:
Brought to you by:
Cocktail Reception
2013 iMedia Next Wave Award Ceremony & Dinner
Summit Ambassadors
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Director, Media & Digital Marketing
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Head of Marketing
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Former XBOX Media
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Managing Director
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CMO
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Senior Manager, CRM & CRC
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SVP Digital Strategy
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Managing Partner
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Chief Digital Media Officer
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VP & Director of Social Marketing
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Director, Emerging Media
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Senior Director of Marketing
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Predictive Science
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Managing Partner
Event Sponsors
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Presenting Sponsors
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Presenting Sponsors
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Presenting Sponsors
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Presenting Sponsors
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Presenting Sponsors
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Mobile Bootcamp Sponsors
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Mobile Bootcamp Sponsors
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Mobile Bootcamp Sponsors
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Mobile Bootcamp Sponsors
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Mobile Bootcamp Sponsors
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Mobile Bootcamp Sponsors
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Spotlight Sponsors
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Spotlight Sponsors
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Spotlight Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Supporting Sponsors
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Media Sponsor
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Research Partner
Sponsorships are still available for this summit but won't last. Contact Jason Haffar, Sr. Director, Sales, for more information
Location
Lost Pines, Texas 78612
(512) 308-1234
A river runs through it; and the graciousness and gentility of historic Austin, Texas abounds. Escape to infinite comfort at our award-winning resort set along the banks of the Colorado River.
Luxuries are plentiful, from spacious guestrooms and remarkable dining to pampering treatments at our Condé Nast Traveler-recommended spa. Relax, reinvigorate and recharge at Hyatt Regency Lost Pines Resort and Spa; the epitome of an award-winning Hyatt experience.